---
title: "Wilo Heizungspumpe Umwälzpumpe — €51K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/wilo-heizungspumpe-umwaelzpumpe"
last_updated: "2026-08-10T02:06:51.724Z"
locale: en
meta:
description: "Niche score 32/100 · €51K/yr market · 50K searches/yr · €151.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · €51K/yr market · 50K searches/yr · €151.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wilo Heizungspumpe Umwälzpumpe — €51K/yr Amazon DE Niche (2026) - Flapen"
---
# **wilo heizungspumpe umwälzpumpe**
**Skip it**
Soft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 3Conversion 8Competition 51Returns 86Price range 31Avg price 58Brand share 6Review moat 88Quality gap 32
**Review moat**
**Great****248.55**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****€151.35**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€34.08–€244.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€51K**
€51K/yr · 50K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-43.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, wilo heizungspumpe umwälzpumpe is a €51K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wilo heizungspumpe umwälzpumpe market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€38K–€76K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#343**
- **Page quality**
- **0%**
- **Prime**
- **36%**
- **Sponsored**
- **45%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**1%**
- Wilo54% - Environ28% - Recamania11% - HST - Austria3% - Imar srl2% - Hocamel1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -43.6% search growth over the last 90 days.
2K2KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/baumarkt/wilo-heizungspumpe-umwaelzpumpe/trend)
## **Top wilo heizungspumpe umwälzpumpe search terms**
- **wilo zirkulationspumpe**13K/yr-26.1%1.2% conv. - **wilo pumpe**7K/yr-3.9%0.4% conv. - **wilo heizungspumpe**12K/yr-72.5%0.8% conv. - **wilo**6K/yr-22.7%0.0% conv. - **wilo star z nova**4K/yr-38.0%2.5% conv. - **heizungspumpe wilo**5K/yr-56.5%1.1% conv. - **wilo heizungspumpe umwälzpumpe**1K/yr-76.8%0.0% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/wilo-heizungspumpe-umwaelzpumpe/search-terms)
## **Top wilo heizungspumpe umwälzpumpe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€5K15%€8K20%€10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wilo-Star-Z NOVA A Hocheffiziente Trinkwasser-Zirkulationspumpe Nassläufer Baulänge 138 mm G1**Wilo**€148.49**4.4★763 rev](https://www.amazon.de/dp/B004YG73RY) [2**Recamania Wilo RS 25/6 3P Hocheffiziente Heizungs-Umwälzpumpe | Nassläufer-Zirkulationspumpe 130 mm | Anschluss G 1 1/2 | 3-Stufen Pumpe für Heizsysteme | Energiesparende Heizkreispumpe aus Gusseisen**Recamania**€119.48**4.7★138 rev](https://www.amazon.de/dp/B01MU1IL1O) [3**Wilo Zirkulationspumpe Star-Z NOVA 1.0 A Umwälzpumpe | Baulänge 138 mm | 5 W | Nassläufer-Ausführung | für Trinkwasser**Wilo**€145.72**5.0★4 rev](https://www.amazon.de/dp/B0GD7Q8WQ8) [4**ENVIRON - Wilo Star-Z Nova Zirkulationspumpe 84 mm 4132750 inkl. Zubehör**Environ**€122.42**4.6★12 rev](https://www.amazon.de/dp/B0FSKN8RXG) [5**ENVIRON - Wilo Yonos PICO 25/1-6 Hocheffizienzpumpe 180 mm**Environ**€168.44**4.2★15 rev](https://www.amazon.de/dp/B0FSKR3RZ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wilo Zirkulationspumpe Star-Z NOVA 1.0 A Umwälzpumpe | Baulänge 138 mm | 5 W | Nassläufer-Ausführung | für Trinkwasser**Wilo**€145.72**4 rev6mo ago](https://www.amazon.de/dp/B0GD7Q8WQ8) [**ENVIRON - WILO Star-Z NOVA T Trinkwasser-Zirkulationspumpe 1/2 138 mm 230 V**Environ**€244.62**1 rev6mo ago](https://www.amazon.de/dp/B0GC88FNBQ) [**ENVIRON - Wilo Star-Z Nova Zirkulationspumpe 84 mm 4132750 inkl. Zubehör**Environ**€122.42**12 rev9mo ago](https://www.amazon.de/dp/B0FSKN8RXG) [**ENVIRON - Wilo Yonos PICO 25/1-6 Hocheffizienzpumpe 180 mm**Environ**€168.44**15 rev9mo ago](https://www.amazon.de/dp/B0FSKR3RZ9) [**ENVIRON - Wilo Star-Z NOVA A 15 A 140 mm Trinkwasserpumpe**Environ**€145.09**8 rev9mo ago](https://www.amazon.de/dp/B0FSKN7P3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wilo-Jet WJ 203 selbstansaugende Gartenpumpe zur Wasserversorgung aus Brunnen Zisternen und Regentonnen 5000l/h 4 2 bar 750W**Wilo**€239.77**4.6★**▲ 315%**](https://www.amazon.de/dp/B009JI9GRM) [**Wilo Umwälzgerät Atmos Pico 25/1-6-180**Wilo**€120.29**5.0★**▲ 183%**](https://www.amazon.de/dp/B087RHPY2F) [**Wilo Zirkulationspumpe Star-Z NOVA 1.0 A Umwälzpumpe | Baulänge 138 mm | 5 W | Nassläufer-Ausführung | für Trinkwasser**Wilo**€145.72**5.0★**▲ 110%**](https://www.amazon.de/dp/B0GD7Q8WQ8) [**Wilo-Star-Z NOVA A Hocheffiziente Trinkwasser-Zirkulationspumpe Nassläufer Baulänge 138 mm G1**Wilo**€148.49**4.4★**▲ 100%**](https://www.amazon.de/dp/B004YG73RY) [**ENVIRON - WILO Star-Z NOVA T Trinkwasser-Zirkulationspumpe 1/2 138 mm 230 V**Environ**€244.62**5.0★**▲ 98%**](https://www.amazon.de/dp/B0GC88FNBQ)
**~~View all trending →~~**
## **What buyers say about wilo heizungspumpe umwälzpumpe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**29%
*“Super Produkt”*
**Druck**16%
*“Beste pumpe”*
**Preis-Leistungs-Verhältnis**15%
*“Preis super”*
**Montage/Installation**10%
*“Einfache Montage”*
**Geräuschpegel**6%
*“Läuft sehr leise und gut”*
**Gesamtgröße**6%
*“Passt”*
**Effizienz**6%
*“Funktioniert einwandfrei”*
**Stärke**3%
*“Gut und robust”*
**beworben Vs Tatsächliches Produkt**3%
*“Alles wie es sein soll”*
**Funktionalität insgesamt**3%
*“Macht was sie soll”*
### **What buyers complain about **
**Materialqualität**21%
*“Günstige bauweise”*
**Geräuschpegel**21%
*“Sehr Geräuscharm”*
**Montage/Installation**14%
*“muss erst eingebaut weden”*
**Haltbarkeit**14%
*“Pumpe ist nach 4 Monaten defekt gewesen, haben über 2 wochen mit der firma emails hin und her geschrieben, auf Englisch, wollten uns einen ersatz schicken, ist nach 6 Monaten nicht geschehen, würde von einem weiteren Kauf absehen, nicht zu empfehlen! Garantie nicht eingehalten!”*
**Defekt Material/Teile**14%
*“Alle anbauteile uns Dichtungen dabei”*
**Stärke**7%
*“Sehr dünnes Plastik”*
### **Top return reasons **
**Gesamtgröße**55%
**Kompatibilität – insgesamt**11%
**Defekt Material/Teile**9%
**Funktionalität insgesamt**6%
**beworben Vs Tatsächliches Produkt**6%
**Montage/Installation**3%
**Produktzustand**1%
**Zertifizierungen**1%
**Touch-/Tastensteuerung**1%
**Wartung und Reparatur**1%
## **Common questions**
- **Is wilo heizungspumpe umwälzpumpe profitable to sell on Amazon Germany?**
- The niche generates €51K/yr across 22 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the wilo heizungspumpe umwälzpumpe niche?**
- 7 brands and 76 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in wilo heizungspumpe umwälzpumpe?**
- Top complaints mined from reviews: Materialqualität, Geräuschpegel, Montage/Installation. The return rate is 1.4%.
- **When does demand for wilo heizungspumpe umwälzpumpe peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the wilo heizungspumpe umwälzpumpe niche?**
- Listings span €34.08–€244.62; the average listing price is €151.35 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.
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