---
title: "Trend — wiha - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/wiha/trend"
last_updated: "2026-08-05T18:47:08.239Z"
locale: en
meta:
  description: "Niche score 48/100 · €407K/yr market · 891K searches/yr · €61.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · €407K/yr market · 891K searches/yr · €61.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — wiha - Flapen"
---

# **wiha**

**Skip it**

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 56Growth 15Conversion 9Competition 90Returns 96Price range 9Avg price 89Brand share 28Review moat 63Quality gap 27

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****€61.66**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****969.18**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****€407K**

€407K/yr · 891K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****€5.56–€944.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Trend