---
title: "Unterputzradio — €43K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/unterputzradio"
last_updated: "2026-08-06T15:16:38.989Z"
locale: en
meta:
description: "Niche score 34/100 · €43K/yr market · 34K searches/yr · €119.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · €43K/yr market · 34K searches/yr · €119.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unterputzradio — €43K/yr Amazon DE Niche (2026) - Flapen"
---
# **unterputzradio**
**Skip it**
Soft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 8Conversion 13Competition 49Returns 22Price range 38Avg price 69Brand share 32Review moat 80Quality gap 76
**Review moat**
**Great****391.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€119.16**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€21.43–€229.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€43K**
€43K/yr · 34K searches
**Growth**
**Bad****-33.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, unterputzradio is a €43K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unterputzradio market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€30K–€60K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **62%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**9%**
- TechniSat40% - Voltking19% - Power Dynamics12% - VR-Radio7% - EBROM SET IDEE7% - Berker5% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/baumarkt/unterputzradio/trend)
## **Top unterputzradio search terms**
- **unterputzradio**17K/yr-32.5%0.9% conv. - **unterputz radio**8K/yr-35.0%0.9% conv. - **einbauradio**5K/yr-41.5%0.4% conv. - **busch jäger radio**4K/yr-20.2%0.6% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/unterputzradio/search-terms)
## **Top unterputzradio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€2K10%€4K15%€6K20%€9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TechniSat DIGITRADIO UP 1 - DAB+ Unterputzradio zur Anbringung in jeder Doppel Unterputzdose (DAB UKW Bluetooth-Empfang dimmbares LCD-Display Wecker Sleeptimer 2 Watt RMS Equalizer) weiß**TechniSat**€72.23**4.4★2,645 rev](https://www.amazon.de/dp/B075LPBKRT) [2**TechniSat DIGITRADIO UP 55 - DAB+ Unterputzradio für die Flexible Montage (DAB UKW Bluetooth-Empfang dimmbares OLED-Display Weck- und Sleeptimer 2 Watt Made in Germany) Frontcover RAL 9016 weiß**TechniSat**€68.47**4.4★2,645 rev](https://www.amazon.de/dp/B09KVCT8KN) [3**Busch-Jaeger Komplett-Set Unterputz UP DAB+ Radio 8215 U-101 Busch-balance SI Alpinweiß Lautsprecher 8223 U Abdeckung Zentralscheibe 8253-914 8252-914-101 2-fach Rahmen 1722-914**Voltking**€151.63**4.2★32 rev](https://www.amazon.de/dp/B0BBGDC8H7) [4**VR-Radio Unterputzradio: Unterputz-WLAN-Internetradio mit Bluetooth & Farbdisplay DSP App 8W (Unterputz Radio WLAN und Bluetooth Up)**VR-Radio**€77.34**3.3★107 rev](https://www.amazon.de/dp/B09KNW2HKK) [5**TechniSat DIGITRADIO UP 1 - DAB+ Unterputzradio mit Bluetooth-Empfang**TechniSat**€74.91**4.4★2,645 rev](https://www.amazon.de/dp/B07TTT8VB6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Power Dynamics B50B Bluetooth Deckenlautsprecher 2er Set 2x Einbaulautsprecher 6 5 Schwarz 50W Verstärker Unterputzradio 55mm Tief - Radio USB & SD für Wohnzimmer Büro Gastro & Außenbereich**Power Dynamics**€137.63**0 rev8mo ago](https://www.amazon.de/dp/B0FRSY3M3F) [**Power Dynamics A100 Bluetooth Deckenlautsprecher 4er Set 4X Einbaulautsprecher 5 IPX5 Wasserdicht 160 Watt Verstärker Badezimmer & Außenbereich Unterputzradio 55mm Tief - Weiß/Schwarz**Power Dynamics**€125.88**10 rev1y ago](https://www.amazon.de/dp/B0F3NKS6NV) [**Gira Unterputz IP Internetradio 232003 + Bluetooth Komplett-Set mit Lautsprecher - E2 schwarz matt mit 2fach Rahmen Gira 021209 inkl. EBROM Phasenprüfer zur Montage der Geräte**EBROM SET IDEE**€226.43**2 rev1y ago](https://www.amazon.de/dp/B0DDWC3FFC) [**TechniSat VIOLA Steckdosenradio - Kompaktes UKW-Radio für die Steckdose (Bluetooth Freisprecheinrichtung Tasten zur Nahbedienung 30 Favoriten-Speicher 1 5 W Mono-Lautsprecher) weiß**TechniSat**€21.43**433 rev1y ago](https://www.amazon.de/dp/B0DDTK477N) [**BERKER Radio Touch mit LS DAB+ S.1/B.x pwm 29809909**Berker**€134.26**1 rev2y ago](https://www.amazon.de/dp/B0CNTSBFDC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Power Dynamics B50B Bluetooth Deckenlautsprecher 2er Set 2x Einbaulautsprecher 6 5 Schwarz 50W Verstärker Unterputzradio 55mm Tief - Radio USB & SD für Wohnzimmer Büro Gastro & Außenbereich**Power Dynamics**€137.63**0.0★**▲ 379%**](https://www.amazon.de/dp/B0FRSY3M3F) [**Honeywell Home Peha D 20.485.64 Radio Unterputz-Radio im Aura-Design anthrazit**Honeywell Home**€102.85**4.3★**▲ 219%**](https://www.amazon.de/dp/B001NJJ134) [**Busch-Jaeger Komplett-Set 8215 Unterputzradio DAB+ + 8252-212-101 Zentralscheibe + 2511-212 1-fach Abdeckrahmen Cremeweiß Busch-Duro 2000 SI**Voltking**€129.34**5.0★**▲ 146%**](https://www.amazon.de/dp/B0C69PCBXJ) [**Gira Unterputz IP Internetradio 232003 + Bluetooth Komplett-Set mit Lautsprecher - E2 schwarz matt mit 2fach Rahmen Gira 021209 inkl. EBROM Phasenprüfer zur Montage der Geräte**EBROM SET IDEE**€226.43**5.0★**▲ 136%**](https://www.amazon.de/dp/B0DDWC3FFC) [**Busch-Jaeger Komplett-Set 8215 Unterputzradio DAB+ 8252-914-101 Busch-balance SI Zentralscheibe Alpinweiß Busch-balance SI 1-fach Abdeckrahmen Alpinweiß**Voltking**€132.33**5.0★**▲ 90%**](https://www.amazon.de/dp/B0C69MNPP9)
**~~View all trending →~~**
## **What buyers say about unterputzradio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audioqualität**24%
*“Sound super”*
**Preis-Leistungs-Verhältnis**15%
*“Tolles Radio für wenig Geld”*
**Qualität insgesamt**8%
*“Super Produkt”*
**Montage/Installation**7%
*“leicht zu installieren”*
**Konnektivität – insgesamt**6%
*“Bluetooth funktioniert auch super”*
**Signalstärke**5%
*“Gutes Radio”*
**Benutzerfreundlichkeit**5%
*“Leichte Handhabung”*
**beworben Vs Tatsächliches Produkt**5%
*“Tut was es soll”*
**Funktionalität insgesamt**2%
*“Es funktioniert, von 4x100 Watt ist nichts zu merken”*
**Gesamtgröße**2%
*“Passt super”*
### **What buyers complain about **
**Funktionalität insgesamt**13%
*“Funktioniert nicht”*
**Haltbarkeit**12%
*“War nach 6 Monaten defekt”*
**Signalstärke**11%
*“DAB+ Empfang miserabel”*
**Audioqualität**11%
*“Klang nicht so gut”*
**Qualität insgesamt**9%
*“Qualität nicht ganz akzeptabel”*
**Konnektivität – insgesamt**8%
*“Verbindung ungenügend”*
**Geräuschpegel**5%
*“Ton leider nur mittelmäßig”*
**Preis-Leistungs-Verhältnis**3%
*“Preis/Leistung schlecht”*
**Benutzerfreundlichkeit**3%
*“Unbrauchbar, setzt ständig aus”*
**Mikrofon**2%
*“das Mikrofon muss gut ausgerichtet sein.”*
### **Top return reasons **
**Funktionalität insgesamt**23%
**Gesamtgröße**19%
**Kompatibilität – insgesamt**12%
**Defekt Material/Teile**9%
**Audioqualität**8%
**Signalstärke**5%
**Konnektivität – insgesamt**4%
**Geräuschpegel**3%
**Qualität insgesamt**2%
**Benutzerfreundlichkeit**2%
## **Common questions**
- **Is unterputzradio profitable to sell on Amazon Germany?**
- The niche generates €43K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the unterputzradio niche?**
- 12 brands and 67 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in unterputzradio?**
- Top complaints mined from reviews: Funktionalität insgesamt, Haltbarkeit, Signalstärke. The return rate is 5.7% — above our launch gate.
- **When does demand for unterputzradio peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the unterputzradio niche?**
- Listings span €21.43–€229.78; the average listing price is €119.16 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.
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