---
title: "Tenderflame — €36K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/tenderflame"
last_updated: "2026-08-11T02:27:49.500Z"
locale: en
meta:
description: "Niche score 36/100 · €36K/yr market · 54K searches/yr · €25.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €36K/yr market · 54K searches/yr · €25.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tenderflame — €36K/yr Amazon DE Niche (2026) - Flapen"
---
# **tenderflame**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 16Conversion 33Competition 9Returns 99Price range 89Avg price 95Brand share 0Review moat 52Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€25.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€10.48–€66.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,426.1**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€36K**
€36K/yr · 54K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, tenderflame is a €36K/yr Amazon Germany market (54K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tenderflame market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **€38K–€51K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **20%**
- **Sponsored**
- **50%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Tenderflame51% - Generisch27% - RB-Edelstahl Design18% - Feuerfarben2% - Höfer Chemie2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 35 weeks — -17.4% search growth over the last 90 days.
2K2KNov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/baumarkt/tenderflame/trend)
## **Top tenderflame search terms**
- **tenderflame**30K/yr-13.2%1.3% conv. - **tenderflame tischfeuer**8K/yr-8.1%0.2% conv. - **tenderfuel**10K/yr-26.0%7.0% conv. - **tenderfuel brennstoff**3K/yr-35.4%7.7% conv. - **tenderflame brennstoff**3K/yr-28.4%8.0% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/tenderflame/search-terms)
## **Top tenderflame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€7K30%€11K40%€14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tenderflame Tenderfuel Organic 1 Liter - Original Bio-Brennstoff Kamine patentiert sicherer Bioethanol-Ersatz rauchfrei**Tenderflame**€15.24**4.2★33 rev](https://www.amazon.de/dp/B0DGV2C818) [2**Tenderflame Tenderfuel Organic 1L - organisch sicher und nachhaltig TLB**Generisch**€10.48**4.6★39 rev](https://www.amazon.de/dp/B0DCPFNBBY) [3**Tenderfuel 2 5 ltr. -Tenderflame Brennstoff Original**RB-Edelstahl Design**€31.80**4.7★35 rev](https://www.amazon.de/dp/B0DM2N4WL9) [4**TenderFuel 2.5 liter - Tenderflame**Tenderflame**€32.67**4.7★53 rev](https://www.amazon.de/dp/B07SD8W9HH) [5**tenderfuel 0 5 Liter brennflüssigkeit für tenderflame kamine**Tenderflame**€11.85**4.2★5 rev](https://www.amazon.de/dp/B0CVW94HPK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tenderflame Lilly 10 Tischfeuer Bundle - Dunkelgrau - Inkl. 1L Tenderfuel Organic + Pen Torch Anzünder - Bioethanol-Alternative - rauchfrei**Tenderflame**€40.94**0 rev1mo ago](https://www.amazon.de/dp/B0H4H2LJRG) [**Tenderflame - Gasfeuerzeug in Stiftgröße mit Blauer Flamme**Tenderflame**€14.68**1 rev1y ago](https://www.amazon.de/dp/B0DGV47QZ8) [**Tisch & Terrassenfeuer T180/TW3 Tulpe 18 weiß**Tenderflame**€66.53**1 rev1y ago](https://www.amazon.de/dp/B07YRGHFJ5) [**Tenderflame Tenderfuel Organic 1 Liter - Original Bio-Brennstoff Kamine patentiert sicherer Bioethanol-Ersatz rauchfrei**Tenderflame**€15.24**33 rev1y ago](https://www.amazon.de/dp/B0DGV2C818) [**Tenderfuel 2 5 ltr. -Tenderflame Brennstoff Original**RB-Edelstahl Design**€31.80**35 rev1y ago](https://www.amazon.de/dp/B0DM2N4WL9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tenderflame Lilly 10 Tischfeuer Bundle - Dunkelgrau - Inkl. 1L Tenderfuel Organic + Pen Torch Anzünder - Bioethanol-Alternative - rauchfrei**Tenderflame**€40.94**0.0★**▲ 414%**](https://www.amazon.de/dp/B0H4H2LJRG) [**Tisch & Terrassenfeuer T180/TW3 Tulpe 18 weiß**Tenderflame**€66.53**3.0★**▲ 323%**](https://www.amazon.de/dp/B07YRGHFJ5) [**Tenderflame Tenderfuel Organic 1 Liter - Original Bio-Brennstoff Kamine patentiert sicherer Bioethanol-Ersatz rauchfrei**Tenderflame**€15.24**4.2★**▲ 37%**](https://www.amazon.de/dp/B0DGV2C818) [**Tenderflame - Gasfeuerzeug in Stiftgröße mit Blauer Flamme**Tenderflame**€14.68**5.0★**▲ 29%**](https://www.amazon.de/dp/B0DGV47QZ8) [**tenderfuel 0 5 Liter brennflüssigkeit für tenderflame kamine**Tenderflame**€11.85**4.2★**▲ 19%**](https://www.amazon.de/dp/B0CVW94HPK)
**~~View all trending →~~**
## **What buyers say about tenderflame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**14%
*“Sehr hübsch”*
**beworben Vs Tatsächliches Produkt**14%
*“Produkt ist so wie beschrieben”*
**Qualität insgesamt**13%
*“Super 👍 Super Produkt”*
**Geruch**10%
*“Super Zeug, brennt super und stinkt naja normal bis wenig würde ich sagen”*
**Haltbarkeit**10%
*“Gut gelaufen”*
**Feuerwiderstand**9%
*“Es brennt super”*
**Preis-Leistungs-Verhältnis**7%
*“Preis- Leistung stimmt”*
**Spaß/Unterhaltungserlebnis**6%
*“Schönes Spielzeug”*
**Geschenk Zweck**4%
*“Grosser Überraschungseffekt für Gäste”*
**Umweltfreundlichkeit**4%
*“Sehr gutes Bioethanol”*
### **What buyers complain about **
**Geruch**27%
*“Stinkt bei Verbrennung”*
**Preis-Leistungs-Verhältnis**27%
*“teuer im vergleich zu anderen Brennstoffe”*
**Entflammbar**12%
*“Leider wurde die Flame mit der Zeit sehr unruhig und brannte sich langsam nach unten rein”*
**Helligkeit/Glanz/Glühen**8%
*“Man muss halt wissen, dass die Flammen durch das Pulver nicht in vielen Farben leuchtet, zumindest war es bei uns nicht so”*
**Qualität insgesamt**8%
*“ist totaler Quatsch”*
**Haltbarkeit**8%
*“Es ist nicht lang an halten”*
**beworben Vs Tatsächliches Produkt**4%
*“Zu teuer und nicht der abgebildete Effekt”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**22%
**Funktionalität insgesamt**19%
**Farbe**11%
**Kompatibilität – insgesamt**11%
**Geschenk Zweck**6%
**Verriegelungsmechanismus**6%
**Benutzerfreundlichkeit**6%
**Auslaufsicher**6%
**Gesamtgröße**6%
**Entflammbar**6%
## **Common questions**
- **Is tenderflame profitable to sell on Amazon Germany?**
- The niche generates €36K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the tenderflame niche?**
- 5 brands and 13 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tenderflame?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Entflammbar. The return rate is 0.1%.
- **What does it cost to enter the tenderflame niche?**
- Listings span €10.48–€66.53; the average listing price is €25.42 (sweet spot $15–$100). The average incumbent carries 1,426 reviews — the moat a new listing must climb.
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