---
title: "Styropor — €167K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/styropor"
last_updated: "2026-08-06T13:44:46.433Z"
locale: en
meta:
description: "Niche score 53/100 · €167K/yr market · 597K searches/yr · €12.69 avg price. Weak search conversion (2.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €167K/yr market · 597K searches/yr · €12.69 avg price. Weak search conversion (2.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Styropor — €167K/yr Amazon DE Niche (2026) - Flapen"
---
# **styropor**
**Worth a look**
Shows low returns (0.6%), but weak search conversion (2.2%) keeps it on the watch list.
Market size 35Growth 53Conversion 27Competition 59Returns 97Price range 65Avg price 56Brand share 49Review moat 50Quality gap 50
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€2.86–€37.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****€12.69**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+24.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,524.97**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€167K**
€167K/yr · 597K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, styropor is a €167K/yr Amazon Germany market (597K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **styropor market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **€254K–€317K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#365**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **48%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**22**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**21%**
- MCE-Commerce46% - Ideen mit Herz12% - Cake Company10% - Klemer Spezialbaustoffe4% - HUYUE3% - Handelskönig3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.7% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/de/baumarkt/styropor/trend)
## **Top styropor search terms**
- **styroporplatten**200K/yr+9.7%0.8% conv. - **styropor torte**140K/yr+60.1%7.2% conv. - **styropor**109K/yr+12.1%1.4% conv. - **styroporplatte**12K/yr+104.7%1.2% conv. - **styropor torte 2 stöckig**9K/yr+54.9%5.2% conv. - **styropor rund**11K/yr+35.5%1.8% conv. - **torte styropor**8K/yr+46.4%8.3% conv. - **geldtorte hochzeit**6K/yr+166.1%3.6% conv. - **styroporplatten 50mm**9K/yr+6.1%0.0% conv. - **styropor platten**8K/yr+15.8%0.8% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/styropor/search-terms)
## **Top styropor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€8K10%€17K15%€25K20%€33K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MCE-Commerce Styropor Torte Set dreistöckig H 5cm 10cm; 15cm; 20cm Weiß**MCE-Commerce**€5.75**4.6★3,289 rev](https://www.amazon.de/dp/B087VBMF4L) [2**Styroporplatten rechteckig A4 210 x 297 x 2 cm 3 Stück zum Basteln Modellbau Creativprojekte**MCE-Commerce**€6.16**4.3★731 rev](https://www.amazon.de/dp/B093HBDFFX) [3**Styropor-Torte bestehend aus Styropor-Podesten | Torten-Dummy | Kreative Geschenkidee zum Selberbasteln: Styroportorte Süßigkeitentorte Dekoration Kuchen DIY Bastelidee (3-stöckig)**Ideen mit Herz**€6.82**4.5★4,160 rev](https://www.amazon.de/dp/B07CXXJKZY) [4**Cake Company Torten Dummy Set 3 Etagen | 15cm hohe hochwertige Styropor Torte | Deko-Torte 20cm x 15cm x 10cm - 5cm Höhe | weiß (3 Stöckig)**Cake Company**€8.66**4.5★235 rev](https://www.amazon.de/dp/B0CTQKQ417) [5**Styroporblöcke Styropor Rechtecke Blöcke zum Basteln 20 × 10 × 5 cm Weiß**MCE-Commerce**€7.65**4.4★138 rev](https://www.amazon.de/dp/B0CK253FWY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sixinfeto Styroporplatten 10 Stück Schaumstoffplatte 30x20cm Hartschaumplatte 5mm Foamboard für Basteln DIY**Sixinfeto**€8.60**23 rev9mo ago](https://www.amazon.de/dp/B0FV3BYWQV) [**Aselected 4 Stück Schaumstoffblöcke 30x30x2cm Styroporblöcke für Projekte Polystyrol-Bastelblöcke zum Modellieren Basteln DIY-Kunsthandwerk Blumenarrangements (weiß)**ASelected**€8.85**8 rev11mo ago](https://www.amazon.de/dp/B0FKYN1WKR) [**TAIANJI 5 Stück Schaumplatte Hartschaum Bastelplatte Modell Hartschaumstoff DIY Styroporplatten Handgefertigt Hartschaumplatte für Landschafts Modellierung (20mm)**TAIANJI**€14.48**130 rev1y ago](https://www.amazon.de/dp/B0DKNQRYG9) [**Styropor Torte 3 Stöckig Styropor Set 10cm 15cm 20cm Styroportorte (Runde)**HUYUE**€7.46**87 rev2y ago](https://www.amazon.de/dp/B0D1VL66ZJ) [**Jacobi Decor Herz Dummy Set 2 Etagen | 10cm hohe hochwertige Styropor Torte | Deko-Torte 15.5cm 22.5cm breit - 5cm Höhe | weiß (2 Stöckig)**Jacobi Decor**€8.81**25 rev2y ago](https://www.amazon.de/dp/B0D2DQM365)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ideen mit Herz Styropor-Torte bestehend aus Styropor-Podesten | Torten-Dummy | Kreative Geschenkidee zum Selberbasteln: Styroportorte Süßigkeitentorte Dekoration Kuchen DIY Bastelidee (4-stöckig)**Ideen mit Herz**€9.88**4.5★**▲ 139%**](https://www.amazon.de/dp/B07FPM3RVW) [**Aselected 4 Stück Schaumstoffblöcke 30x30x2cm Styroporblöcke für Projekte Polystyrol-Bastelblöcke zum Modellieren Basteln DIY-Kunsthandwerk Blumenarrangements (weiß)**ASelected**€8.85**4.1★**▲ 77%**](https://www.amazon.de/dp/B0FKYN1WKR) [**Styrodur 2800 C Polystyrol-Hartschaumplatte Waffelstruktur Stärke 50mm (1250 x 600 1)**Styrodur**€25.17**4.7★**▲ 76%**](https://www.amazon.de/dp/B0BMV3XQCF) [**Styroporplatte rechteckig A3 297 x 420 x 4 cm; 1 Stück zum Basteln Modellbau Creativprojekte**MCE-Commerce**€8.25**4.2★**▲ 74%**](https://www.amazon.de/dp/B093HCG1M8) [**Styropor Torte 3 Stöckig Styropor Set 10cm 15cm 20cm Styroportorte (Runde)**HUYUE**€7.46**4.2★**▲ 67%**](https://www.amazon.de/dp/B0D1VL66ZJ)
**~~View all trending →~~**
## **What buyers say about styropor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haftung/Klebrigkeit**23%
*“Hält”*
**beworben Vs Tatsächliches Produkt**14%
*“Produkt wie beschrieben”*
**Qualität insgesamt**13%
*“Ich habe dieses Produkt bereits mehrfach bestellt-Qualität super, sehr robust und für den Zweck eines Geschenks einfach nur grandios”*
**Geschenk Zweck**10%
*“Ideal für DIY Geschenke”*
**Haltbarkeit**6%
*“Hält super”*
**Benutzerfreundlichkeit**5%
*“Sehr schnell und einfach zur Handhaben, man beachte aber, daß man nur leichte Bilder aufhängen kann”*
**Preis-Leistungs-Verhältnis**3%
*“Fazit: Ein klasse Set zu einem fairen Preis”*
**Gesamtgröße**3%
*“Passt”*
**Materialqualität**3%
*“Festes Material”*
**Design insgesamt**2%
*“Auch für Modellbau oder kreative Projekte sind sie ideal”*
### **What buyers complain about **
**Haftung/Klebrigkeit**38%
*“Hält nicht”*
**Gesamtgröße**9%
*“Kleiner als gedacht”*
**Haltbarkeit**6%
*“Hält keine 12h”*
**Geruch**6%
*“EKELHAFTER Geruch”*
**Qualität insgesamt**6%
*“Müll”*
**Preis-Leistungs-Verhältnis**5%
*“sollte bei dem Preis aber auch so sein.”*
**Stärke**4%
*“dünn”*
**Dicke**3%
*“Dünn”*
**beworben Vs Tatsächliches Produkt**3%
*“Trotzdem entspricht die tatsächliche Leistung nicht dem, was die Produktbeschreibung verspricht”*
**Griff**2%
*“Finger weg”*
### **Top return reasons **
**Gesamtgröße**57%
**Haftung/Klebrigkeit**11%
**Qualität insgesamt**5%
**Funktionalität insgesamt**3%
**beworben Vs Tatsächliches Produkt**3%
**Dünn**3%
**Defekt Material/Teile**3%
**Materialqualität**2%
**Kompatibilität – insgesamt**2%
**Hartes Gefühl**1%
## **Common questions**
- **Is styropor profitable to sell on Amazon Germany?**
- The niche generates €167K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the styropor niche?**
- 17 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in styropor?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Gesamtgröße, Haltbarkeit. The return rate is 0.6%.
- **When does demand for styropor peak?**
- Demand peaks in May–Jun; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the styropor niche?**
- Listings span €2.86–€37.46; the average listing price is €12.69 (sweet spot $15–$100). The average incumbent carries 1,525 reviews — the moat a new listing must climb.
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