---
title: "Sonoff Zigbee 3.0 Usb Dongle Plus — €369K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/sonoff-zigbee-3-0-usb-dongle-plus"
last_updated: "2026-08-07T03:50:31.335Z"
locale: en
meta:
description: "Niche score 39/100 · €369K/yr market · 134K searches/yr · €33.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €369K/yr market · 134K searches/yr · €33.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sonoff Zigbee 3.0 Usb Dongle Plus — €369K/yr Amazon DE Niche (2026) - Flapen"
---
# **sonoff zigbee 3.0 usb dongle plus**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 15Conversion 80Competition 7Returns 55Price range 95Avg price 95Brand share 0Review moat 52Quality gap 23
**Avg price**
**Incredible****€33.53**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€17.49–€60.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Good****€369K**
€369K/yr · 134K searches
**Review moat**
**Good****1,401.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, sonoff zigbee 3.0 usb dongle plus is a €369K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sonoff zigbee 3.0 usb dongle plus market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€268K–€335K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**189**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- SONOFF94% - Nabu Casa6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -19.9% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/baumarkt/sonoff-zigbee-3-0-usb-dongle-plus/trend)
## **Top sonoff zigbee 3.0 usb dongle plus search terms**
- **sonoff zigbee 3.0 usb dongle plus**26K/yr-10.7%13.7% conv. - **zigbee dongle**13K/yr-1.2%7.6% conv. - **zigbee usb**12K/yr-28.7%5.3% conv. - **zigbee2mqtt**12K/yr-22.4%2.5% conv. - **zigbee stick**11K/yr-27.3%7.0% conv. - **sonoff zbdongle-e**4K/yr+29.2%14.4% conv. - **home assistant skyconnect**7K/yr-37.9%2.4% conv. - **zigbee usb dongle**6K/yr-17.8%8.2% conv. - **home assistant connect zbt-1**7K/yr+22.4%5.2% conv. - **zigbee home assistant**5K/yr-16.1%5.0% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/sonoff-zigbee-3-0-usb-dongle-plus/search-terms)
## **Top sonoff zigbee 3.0 usb dongle plus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€55K30%€111K45%€166K60%€222K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SONOFF Zigbee 3.0 USB Dongle Plus Zigbee Gateway TI CC2652P + CP2102N Zigbee USB Stick Zigbee Hub für ZHA in Home Assistant or Zigbee2MQTT Open HAB etc.**SONOFF**€21.60**4.7★5,669 rev](https://www.amazon.de/dp/B09KXTCMSC) [2**SONOFF Zigbee Gateway ZBDongle-E 3.0 USB Dongle Plus EFR32MG21 + CH9102F/CP2102N Zigbee USB-Stick EFR32MG21 Coordinator für für ZHA in Home Assistant or Zigbee2MQTT Open HAB etc.**SONOFF**€17.49**4.7★3,650 rev](https://www.amazon.de/dp/B0B6P22YJC) [3**SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway mit EFR32MG24 Thread & Zigbee USB-Stick Zigbee Controller für Home Assistant oder Zigbee2MQTT**SONOFF**€25.63**4.7★540 rev](https://www.amazon.de/dp/B0FMJD288B) [4**SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT**SONOFF**€32.59**4.1★481 rev](https://www.amazon.de/dp/B0FMJH4DPN) [5**SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB-Stick-Koordinator für Home Assistant & Zigbee2MQTT | Kompakte Gateway mit einfacher Firmware-Flashfunktion & Verlängerungskabel**SONOFF**€17.66**4.7★321 rev](https://www.amazon.de/dp/B0G2LTBM1M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB-Stick mit EFR32ZG23 kompatibel mit Home Assistant und openHAB S2-Sicherheit stabile und weitreichende Smart-Home-Steuerung**SONOFF**€34.96**136 rev6mo ago](https://www.amazon.de/dp/B0G8JKPMV7) [**Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware**Nabu Casa**€58.09**224 rev7mo ago](https://www.amazon.de/dp/B0G34ZTW51) [**SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB-Stick-Koordinator für Home Assistant & Zigbee2MQTT | Kompakte Gateway mit einfacher Firmware-Flashfunktion & Verlängerungskabel**SONOFF**€17.66**321 rev7mo ago](https://www.amazon.de/dp/B0G2LTBM1M) [**SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT**SONOFF**€32.59**481 rev10mo ago](https://www.amazon.de/dp/B0FMJH4DPN) [**Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten**Nabu Casa**€60.21**189 rev10mo ago](https://www.amazon.de/dp/B0FL858V4Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB-Stick mit EFR32ZG23 kompatibel mit Home Assistant und openHAB S2-Sicherheit stabile und weitreichende Smart-Home-Steuerung**SONOFF**€34.96**4.7★**▲ 267%**](https://www.amazon.de/dp/B0G8JKPMV7) [**Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten**Nabu Casa**€60.21**4.7★**▲ 104%**](https://www.amazon.de/dp/B0FL858V4Q) [**SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway mit EFR32MG24 Thread & Zigbee USB-Stick Zigbee Controller für Home Assistant oder Zigbee2MQTT**SONOFF**€25.63**4.7★**▲ 88%**](https://www.amazon.de/dp/B0FMJD288B) [**SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB-Stick-Koordinator für Home Assistant & Zigbee2MQTT | Kompakte Gateway mit einfacher Firmware-Flashfunktion & Verlängerungskabel**SONOFF**€17.66**4.7★**▲ 72%**](https://www.amazon.de/dp/B0G2LTBM1M) [**SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT**SONOFF**€32.59**4.1★**▲ 45%**](https://www.amazon.de/dp/B0FMJH4DPN)
**~~View all trending →~~**
## **What buyers say about sonoff zigbee 3.0 usb dongle plus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Konnektivität – insgesamt**17%
*“Super Zigbee Dongle”*
**Kompatibilität – insgesamt**12%
*“Funktioniert gut mit Home Assistant OS auf Raspberry Pi und Zigbee2MQTT”*
**Montage/Installation**11%
*“Schnell installiert und funktioniert problemlos”*
**Qualität insgesamt**8%
*“Super Produkt”*
**Reichweite**8%
*“Stabiles Upgrade mit spürbar besserer Reichweite und Performance”*
**beworben Vs Tatsächliches Produkt**6%
*“Tut was verspricht”*
**Smart Assistant-Unterstützung**5%
*“Super für Home Assistant”*
**Preis-Leistungs-Verhältnis**4%
*“Der absolute Preis-Leistungs-Sieger für Home Assistant & Zigbee”*
**Effizienz**3%
*“Produkt funktioniert (noch)”*
**Benutzerfreundlichkeit**3%
*“Anschließen war easy”*
### **What buyers complain about **
**Konnektivität – insgesamt**16%
*“Keine Verbindung”*
**Haltbarkeit**10%
*“Defeckt 2 Monaten”*
**Kompatibilität – insgesamt**9%
*“Probleme beim Pairing mit verschiedensten Geräten”*
**Smart Assistant-Unterstützung**7%
*“Habe ihn unter Home Assistant nicht zum Laufen bekommen”*
**Funktionalität insgesamt**5%
*“Stick funktioniert nicht”*
**Montage/Installation**4%
*“Das verlief erst mal nicht so erfolgreich, sprich die Installation ist abgebrochen”*
**Reichweite**4%
*“- Reichweite nicht besser als Fibaro HC2”*
**Preis-Leistungs-Verhältnis**4%
*“und diese oft recht teuer”*
**Buchse/Anschluss/Stecker**3%
*“Allerdings w+rde ich mir bei solchen Funk Sticks wünschen, dass ein gescheiter USB Sockel mit Kabel enhalten ist”*
**Qualität insgesamt**2%
*“Unzuverlässig”*
### **Top return reasons **
**Kompatibilität – insgesamt**30%
**Funktionalität insgesamt**22%
**Konnektivität – insgesamt**20%
**Reichweite**7%
**Gesamtgröße**4%
**Defekt Material/Teile**4%
**Montage/Installation**2%
**beworben Vs Tatsächliches Produkt**2%
**Preis-Leistungs-Verhältnis**1%
**Stärke**1%
## **Common questions**
- **Is sonoff zigbee 3.0 usb dongle plus profitable to sell on Amazon Germany?**
- The niche generates €369K/yr across 8 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sonoff zigbee 3.0 usb dongle plus niche?**
- 2 brands and 189 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sonoff zigbee 3.0 usb dongle plus?**
- Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Kompatibilität – insgesamt. The return rate is 2.8%.
- **When does demand for sonoff zigbee 3.0 usb dongle plus peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the sonoff zigbee 3.0 usb dongle plus niche?**
- Listings span €17.49–€60.21; the average listing price is €33.53 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.
## **Related niches in Baumarkt**
- 69 [**schwengelpumpe ersatzteile**](https://flapen.com/research/de/baumarkt/schwengelpumpe-ersatzteile)€36K/yr+143.8%**Worth a look**- 69 [**pfostenkappen 9x9**](https://flapen.com/research/de/baumarkt/pfostenkappen-9x9)€69K/yr+130.3%**Worth a look**- 69 [**steinheber**](https://flapen.com/research/de/baumarkt/steinheber)€120K/yr+72.4%**Worth a look**- 69 [**erdbohrer**](https://flapen.com/research/de/baumarkt/erdbohrer)€465K/yr+47.2%**Worth a look**- 70 [**teichfolienkleber**](https://flapen.com/research/de/baumarkt/teichfolienkleber)€46K/yr+98.6%**Worth a look**- 70 [**dachrinnen laubschutz**](https://flapen.com/research/de/baumarkt/dachrinnen-laubschutz)€275K/yr+130.2%**Worth a look**[**All Baumarkt niches **](https://flapen.com/research/de/baumarkt)