---
title: "Search terms — sola - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/sola/search-terms"
last_updated: "2026-08-06T16:15:00.162Z"
locale: en
meta:
  description: "Niche score 41/100 · €52K/yr market · 162K searches/yr · €46.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · €52K/yr market · 162K searches/yr · €46.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — sola - Flapen"
---

# **sola**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 20Conversion 9Competition 73Returns 96Price range 59Avg price 94Brand share 6Review moat 81Quality gap 23

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€46.88**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****382.77**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€8.19–€151.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****€52K**

€52K/yr · 162K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms