---
title: "Products — shelly outdoor plug - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/shelly-outdoor-plug/products"
last_updated: "2026-08-11T06:41:05.489Z"
locale: en
meta:
  description: "Niche score 56/100 · €215K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €215K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — shelly outdoor plug - Flapen"
---

# **shelly outdoor plug**

**Worth a look**

Shows searches that convert (15.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 95Conversion 97Competition 0Returns 83Price range 95Avg price 95Brand share 0Review moat 86Quality gap 33

**Conversion**

**Incredible****15.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Incredible****+124.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****€45.81**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****€23.14–€84.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****289**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****€215K**

€215K/yr · 30K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)")

## Products