---
title: "Poolfarbe — €12K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/poolfarbe"
last_updated: "2026-08-11T07:12:51.776Z"
locale: en
meta:
description: "Niche score 59/100 · €12K/yr market · 31K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €12K/yr market · 31K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poolfarbe — €12K/yr Amazon DE Niche (2026) - Flapen"
---
# **poolfarbe**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 3Growth 97Conversion 9Competition 61Returns 100Price range 48Avg price 91Brand share 39Review moat 94Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+178.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****119.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€54.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€18.97–€188.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€12K**
€12K/yr · 31K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, poolfarbe is a €12K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poolfarbe market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€14K–€27K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **3%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**11%**
- WO-WE23% - Hamburger Lack-Profi19% - Fonteino16% - JOVIRA PINTURAS13% - Wilckens11% - The Flynn7% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +178.7% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 23.2×
[**Open Trend **](https://flapen.com/research/de/baumarkt/poolfarbe/trend)
## **Top poolfarbe search terms**
- **poolfarbe**9K/yr+200.3%1.5% conv. - **poolfarbe für betonbecken**8K/yr+178.0%1.4% conv. - **schwimmbadfarbe**5K/yr+137.4%1.3% conv. - **poolfarbe für kunststoff**3K/yr+200.9%0.8% conv. - **schwimmbeckenfarbe**3K/yr+117.5%1.2% conv. - **pool farbe**2K/yr+278.3%0.7% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/poolfarbe/search-terms)
## **Top poolfarbe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€4938%€98612%€1K16%€2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JOVIRA PINTURAS Schwimmbeckenfarbe auf Wasserbasis für den Schutz und die Dekoration von Schwimmbädern. (4 Liter Blau)**JOVIRA PINTURAS**€22.07**4.4★219 rev](https://www.amazon.de/dp/B087ZZTY28) [2**Poolfarbe Schwimmbadfarbe Schwimmbeckenfarbe 2 5 Liter Poolblau**Wilckens**€39.69**4.5★34 rev](https://www.amazon.de/dp/B0052SOWDQ) [3**Schwimmbeckenfarbe SEIDENMATT Himmelblau RAL 5015 Blau für Beton Poolfarbe Schwimmbadfarbe Schwimmbeckenbeschichtung Unterwasserfarbe // Hamburger Lack-Profi (1 L)**Hamburger Lack-Profi**€24.01**4.2★46 rev](https://www.amazon.de/dp/B07MR6FBHB) [4**Schwimmbadfarbe Poolfarbe Schwimmbeckenfarbe Lichtblau ähnl. RAL 5012 - 5L**WO-WE**€72.85**4.2★367 rev](https://www.amazon.de/dp/B00KIXYRYO) [5**WO-WE Schwimmbadfarbe Poolfarbe Schwimmbeckenfarbe Lichtblau ähnl. RAL 5012-2 5L**WO-WE**€49.86**4.2★367 rev](https://www.amazon.de/dp/B07VWJ4LGL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Poolfarbe Schwimmbadfarbe Poolbeschichtung Schwimmbeckenfarbe Blau 750ml**Fonteino**€19.17**32 rev1y ago](https://www.amazon.de/dp/B0DC6SB8PX) [**Schwimmbadfarbe Poolfarbe Poolbeschichtung Schwimmbeckenfarbe Lichtblau - 750ml**Fonteino**€19.65**84 rev2y ago](https://www.amazon.de/dp/B0DB89B5FB) [**Schwimmbadfarbe Poolfarbe Poolbeschichtung Schwimmbeckenfarbe Anthrazitgrau - 750ml**Fonteino**€18.97**84 rev2y ago](https://www.amazon.de/dp/B0CY31KG1T) [**Poolfarbe Schwimmbadfarbe Poolbeschichtung Schwimmbeckenfarbe Blau 10L**Fonteino**€108.27**32 rev4y ago](https://www.amazon.de/dp/B09V1C9GJP) [**Schwimmbadfarbe Poolfarbe Schwimmbeckenfarbe Lichtblau ähnl. RAL 5012 - 5L**WO-WE**€72.85**367 rev4y ago](https://www.amazon.de/dp/B00KIXYRYO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2K Schwimmbadfarbe Poolfarbe Betonbecken Schwimmbeckenfarbe Ultramarinblau - 2 5Kg**Fonteino**€44.20**4.0★**▲ 67%**](https://www.amazon.de/dp/B08PNP381Y) [**Poolfarbe Schwimmbadfarbe Poolbeschichtung Schwimmbeckenfarbe Blau 5L**Fonteino**€62.19**4.0★**▲ 56%**](https://www.amazon.de/dp/B08QJMRZFR) [**2K Schwimmbadfarbe Poolfarbe Betonbecken Schwimmbeckenfarbe Lichtblau - 5Kg**Fonteino**€78.91**4.0★**▲ 51%**](https://www.amazon.de/dp/B098X6VKN1) [**Poolfarbe Schwimmbadfarbe Schwimmbeckenfarbe 2 5 Liter Poolblau**Wilckens**€39.69**4.5★**▲ 42%**](https://www.amazon.de/dp/B0052SOWDQ) [**novatic Schwimmbadfarbe**Novatic**€126.61**4.3★**▲ 36%**](https://www.amazon.de/dp/B00H7YLG0U)
**~~View all trending →~~**
## **What buyers say about poolfarbe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**45%
*“Ist ein sehr schönes blau”*
**Preis-Leistungs-Verhältnis**18%
*“Tolles Produkt - Preis Leistung stimmt”*
**Lackqualität**9%
*“Farbe”*
**Feucht/Trocken**5%
*“Trocknet schnell und ist sehr ergiebig”*
**Stärke**5%
*“hohe Deckkraft stabile Oberfläche”*
**Trocknungszeit**5%
*“Einfach unverdünnt verarbeiten”*
**Benutzerfreundlichkeit**5%
*“Sehr gut verarbeitbar”*
**Qualität insgesamt**3%
*“Gute Verarbeitung”*
**Haltbarkeit**3%
*“bin gespannt wie lange sie hält.”*
### **What buyers complain about **
**Qualität insgesamt**19%
*“keine gute Qualität”*
**Farbe**14%
*“Die Farbe ist echt Schrott”*
**Lackqualität**14%
*“Das Streichen war eine Qual da auch nach 2 Anstrichen sich keine gleichmäßige Deckung einstellte”*
**Dicke**13%
*“ist recht dünn”*
**Abdeckung**10%
*“Deckt nicht sehr gut”*
**Auslaufsicher**8%
*“Dose war zerteilt und ausgelaufen”*
**Benutzerfreundlichkeit**8%
*“Nicht brauchbar”*
**Stärke**8%
*“viel zu dünn”*
### **Top return reasons **
**Lackqualität**32%
**Farbe**18%
**Gesamtgröße**18%
**Haltbarkeit**6%
**Funktionalität insgesamt**6%
**Kissen**6%
**Kompatibilität – insgesamt**6%
**Dicke**3%
**Abdeckung**3%
**Haftung/Klebrigkeit**3%
## **Common questions**
- **Is poolfarbe profitable to sell on Amazon Germany?**
- The niche generates €12K/yr across 31 tracked products. 90-day search growth is +178.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the poolfarbe niche?**
- 12 brands and 10 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in poolfarbe?**
- Top complaints mined from reviews: Qualität insgesamt, Farbe, Lackqualität. The return rate is 0.1%.
- **When does demand for poolfarbe peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 23.2× the quietest.
- **What does it cost to enter the poolfarbe niche?**
- Listings span €18.97–€188.69; the average listing price is €54.68 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.
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