---
title: "Trend — malervlies - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/malervlies/trend"
last_updated: "2026-08-11T07:22:44.217Z"
locale: en
meta:
  description: "Niche score 60/100 · €1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · €1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — malervlies - Flapen"
---

# **malervlies**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 20Conversion 90Competition 38Returns 99Price range 81Avg price 88Brand share 55Review moat 61Quality gap 33

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****€20.09**

avg listing price — sweet spot $15–$100

**Market size**

**Great****€1.3M**

€1.3M/yr · 591K searches

**Price range**

**Great****€6.69–€54.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,044.73**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

## Trend