---
title: "Malervlies Tapete — €39K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/malervlies-tapete"
last_updated: "2026-08-06T20:16:49.143Z"
locale: en
meta:
description: "Niche score 40/100 · €39K/yr market · 45K searches/yr · €42.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €39K/yr market · 45K searches/yr · €42.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Malervlies Tapete — €39K/yr Amazon DE Niche (2026) - Flapen"
---
# **malervlies tapete**
**Skip it**
Soft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 8Conversion 25Competition 48Returns 100Price range 86Avg price 95Brand share 21Review moat 92Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€42.94**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****157.96**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€9.42–€105.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€39K**
€39K/yr · 45K searches
**Growth**
**Bad****-33.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, malervlies tapete is a €39K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **malervlies tapete market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€32K–€43K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#272**
- **Page quality**
- **0%**
- **Prime**
- **9%**
- **Sponsored**
- **57%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**7%**
- Veluxis36% - Erfurt33% - marburg18% - Alfa3% - TAŚMY FOLIE NARZĘDZIA FOLTAPE2% - Renovlies2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.
1K800Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/baumarkt/malervlies-tapete/trend)
## **Top malervlies tapete search terms**
- **renoviervlies**13K/yr-27.7%2.1% conv. - **malervlies tapete**12K/yr-35.7%1.3% conv. - **glattvlies**10K/yr-29.2%1.7% conv. - **erfurt vliestapete**8K/yr-37.0%1.4% conv. - **malervlies tapete glatt weiß**3K/yr-49.6%1.1% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/malervlies-tapete/search-terms)
## **Top malervlies tapete products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€2K10%€4K15%€6K20%€8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Erfurt Variovlies Eco 150 Ecovlies 75m weiß Glattvlies Renoviervlies 4 Rollen**Erfurt**€61.92**4.5★575 rev](https://www.amazon.de/dp/B01BCEAH5A) [2**Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 10 05 m x 0 53 m 130g/m überstreichbar rissüberbrückend formstabil glattes Vlies**Veluxis**€11.11**4.5★94 rev](https://www.amazon.de/dp/B0F8RG1YTB) [3**Profivlies Glattvlies 150g Weiß Malervlies Renoviervlies 4x 25x0 75 m 75 m**marburg**€65.03**4.9★11 rev](https://www.amazon.de/dp/B0FY5PDLJC) [4**Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 25 00 m x 0 75 m 130g/m überstreichbar rissüberbrückend formstabil**Veluxis**€17.96**4.5★94 rev](https://www.amazon.de/dp/B0F8RGZ1MZ) [5**Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 8er Set 8 x 25 00 m x 0 75 m 130g/m überstreichbar rissüberbrückend formstabil**Veluxis**€77.92**4.5★94 rev](https://www.amazon.de/dp/B0FT7WP14B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Erfurt Variovlies Glatt Renoviervlies 25 x 0 75 m = 18 75m Malervlies Glattvlies Makulaturvlies 150g/m**Erfurt**€22.49**34 rev1mo ago](https://www.amazon.de/dp/B096MD7M12) [**marburg XXL Glattvlies weiß 150g glattes Profivlies 26 5 m Malervlies 25x1 06 m Renoviervlies**marburg**€25.46**5 rev5mo ago](https://www.amazon.de/dp/B0GH7L7R2W) [**marburg XXL Glattvlies weiß 150g glattes Profivlies 26 5 m Malervlies 4 Rollen 25x1 06 m Renoviervlies**marburg**€91.44**5 rev5mo ago](https://www.amazon.de/dp/B0GH71HVMK) [**Foltape 1 m x 50 m Rolle Malervlies Glasfervlies zur Rissüberbrückung für Wände und Decken ohne Kleber ideal für Gipsflächen Trockenbau Renovierung und Neubau**TAŚMY FOLIE NARZĘDZIA FOLTAPE**€46.89**0 rev6mo ago](https://www.amazon.de/dp/B0G884T8Y5) [**Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 8er Set 8 x 25 00 m x 0 75 m 130g/m überstreichbar rissüberbrückend formstabil**Veluxis**€77.92**94 rev9mo ago](https://www.amazon.de/dp/B0FT7WP14B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**marburg XXL Glattvlies weiß 150g glattes Profivlies 26 5 m Malervlies 4 Rollen 25x1 06 m Renoviervlies**marburg**€91.44**5.0★**▲ 262%**](https://www.amazon.de/dp/B0GH71HVMK) [**Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 8er Set 8 x 25 00 m x 0 75 m 130g/m überstreichbar rissüberbrückend formstabil**Veluxis**€77.92**4.5★**▲ 217%**](https://www.amazon.de/dp/B0FT7WP14B) [**marburg XXL Glattvlies weiß 150g glattes Profivlies 26 5 m Malervlies 25x1 06 m Renoviervlies**marburg**€25.46**5.0★**▲ 165%**](https://www.amazon.de/dp/B0GH7L7R2W) [**Veluxis Glattvlies Vliestapete weiß Renoviervlies Untertapete 4er Set 4 x 10 05 m x 0 53 m 130g/m überstreichbar rissüberbrückend formstabil**Veluxis**€39.33**4.5★**▲ 159%**](https://www.amazon.de/dp/B0FJG1M2VQ) [**Foltape 1 m x 50 m Rolle Malervlies Glasfervlies zur Rissüberbrückung für Wände und Decken ohne Kleber ideal für Gipsflächen Trockenbau Renovierung und Neubau**TAŚMY FOLIE NARZĘDZIA FOLTAPE**€46.89**0.0★**▲ 101%**](https://www.amazon.de/dp/B0G884T8Y5)
**~~View all trending →~~**
## **What buyers say about malervlies tapete**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**35%
*“Super Qualität”*
**Haftung/Klebrigkeit**11%
*“Beste Tapete”*
**Preis-Leistungs-Verhältnis**9%
*“Super preis”*
**Montage/Installation**9%
*“Das Anbringen und Entfernen klappt super”*
**Materialqualität**8%
*“Vorzügliches Material”*
**Benutzerfreundlichkeit**6%
*“beim Benutzen angenehm überrascht!”*
**Dicke**5%
*“Das Material ist mit 150g schön dick”*
**Lackqualität**3%
*“guter Acryl Dispersionsfarbe in weiß, erfüllt es voll die Aufgabe”*
**Design insgesamt**3%
*“Einfache Verarbeitung, super über zu streichen”*
**Bodenschutz**2%
*“Ideales Produkt zum Abdecken von Treppen”*
### **What buyers complain about **
**Haftung/Klebrigkeit**33%
*“keine gute Anhaftung”*
**Dicke**17%
*“da diese aufgrund der Materialdicke sehr schnell stumpf werden.”*
**Lackqualität**17%
*“sieht aber gestrichen etwas nach Papier aus.”*
**Qualität insgesamt**17%
*“Schlecht Qualität”*
**Haltbarkeit**8%
*“hat nicht gut gehalten”*
### **Top return reasons **
**Dünn**20%
**Kompatibilität – insgesamt**13%
**Gesamtgröße**13%
**Dicke**10%
**Haftung/Klebrigkeit**10%
**Defekt Material/Teile**7%
**beworben Vs Tatsächliches Produkt**7%
**Funktionalität insgesamt**7%
**Abdeckung**3%
**Preis-Leistungs-Verhältnis**3%
## **Common questions**
- **Is malervlies tapete profitable to sell on Amazon Germany?**
- The niche generates €39K/yr across 23 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the malervlies tapete niche?**
- 11 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in malervlies tapete?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Dicke, Lackqualität. The return rate is 0.1%.
- **When does demand for malervlies tapete peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the malervlies tapete niche?**
- Listings span €9.42–€105.49; the average listing price is €42.94 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.
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