---
title: "Makita — €72K/mo Amazon DE Product Research (2026)"
canonical_url: "https://flapen.com/research/de/baumarkt/makita"
last_updated: "2026-08-12T10:58:33.273Z"
locale: en
meta:
description: "Amazon product research for makita: €72K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for makita: €72K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Makita — €72K/mo Amazon DE Product Research (2026)"
---
# **Makita**
**Launch it**
A $862K/yr market growing +13.0% this quarter with returns at 1.4% — clears our launch bar.
Market size 75Growth 41Conversion 3Competition 86Returns 88Price range 31Avg price 85Brand share 39Review moat 43Quality gap 50
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****€71.43**
avg listing price — sweet spot $15–$100
**Market size**
**Great****€862K**
€862K/yr · 5.5M searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,193.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€3.10–€278.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
## **Is makita profitable on Amazon?**
According to Flapen's Amazon Germany niche tracking, makita is a €862K/yr Amazon Germany market (5.5M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Launch it — 56/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makita market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **€1.4M–€1.8M**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **39%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **179 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**328**
**Top-5 brand share**
**82%**
Top 20: 99%
**Top-5 click share**
**29%**
Top 20: 61%
**Open market**
**16%**
- Makita69% - Dorehouse6% - Hazet3% - GGiking2% - Powarobor2% - Bonadget2% - Open — no brand owns it (17 brands, 16%)
## **makita demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
500K300KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/de/baumarkt/makita/trend)
## **Top makita search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **makita**4.2M/yr+20.1%0.2% conv. - **makita 18v**539K/yr-4.0%0.2% conv. - **makita 18v geräte**135K/yr-7.5%0.1% conv. - **makita werkzeug**118K/yr-20.6%0.2% conv. - **makita zubehör**82K/yr-23.9%0.3% conv. - **makita akku geräte**71K/yr-25.9%0.1% conv. - **akku werkzeug**54K/yr+11.2%0.0% conv. - **makita angebote**42K/yr-5.1%0.1% conv. - **makita geräte**35K/yr-13.9%0.1% conv. - **malita**25K/yr+15.2%0.1% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/makita/search-terms)
## **Top makita products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€17K4%€34K6%€52K8%€69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Makita DTD152Z Akku Schlagschrauber 18 V 160 Nm 238 x 137 x 79 Mm Blau Akkubetrieb Solo**Makita**€65.07**4.7★9,305 rev](https://www.amazon.de/dp/B01861LGA2) [2**Makita B-66880 Impact Black Bit-Set 35-teilig**Makita**€17.00**4.6★1,879 rev](https://www.amazon.de/dp/B07WXKH813) [3**Makita DDF482RFJ Akku-Bohrschrauber 18V / 3 0 Ah 2 Akkus + Ladegerät im MAKPAC**Makita**€150.88**4.7★4,171 rev](https://www.amazon.de/dp/B01I5AAIVW) [4**Akku Lampe für Makita 18V Akku 48W 4800LM Led Arbeitsleuchte Strahler Tragbares Flutlichter Baustellen Lampe mit 2 USB für Camping Autoreparaturen Notfall Ersatz für Makita DML816Ohne Akku**Dorehouse**€16.37**4.4★461 rev](https://www.amazon.de/dp/B0DYZJW38M) [5**Makita E-03442 Impact Premier Magnetisierer MagBoost 1 Stück**Makita**€3.10**4.7★1,195 rev](https://www.amazon.de/dp/B08QW9BVCH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2X 10.0Ah /10000mAh Ersatzakku für Makita Akku 18V BL1860B BL1850B BL1850 BL1860 BL1845 BL1840 BL1830 BL1815 BL1840B Kompatibel mit DC18RD/DC18RC Ladegerät mit LED-Anzeige**Amoresbat**€34.39**34 rev1mo ago](https://www.amazon.de/dp/B0H4447CV5) [**Toolganize Elektrowerkzeug-Organizer mit Steckdosenleiste & Ladestation Kompatibel mit Makita Schwerlast-Werkzeughalter für Werkstatt & Garage 6-fach Halterung Makita Blau.**Toolganize**€69.52**32 rev5mo ago](https://www.amazon.de/dp/B0FMS12Q2S) [**Oszillationswerkzeug Akku Multifunktionswerkzeug für Makita 18V Akku 6 Einstellbare Geschwindigkeiten Multitool Multimaster zum Entfernen Schaben Schneiden (Ohne Batterie)**Pohicoo**€41.35**274 rev1y ago](https://www.amazon.de/dp/B0DZNNQ9RK) [**Akku Lampe für Makita 18V Akku 48W 4800LM Led Arbeitsleuchte Strahler Tragbares Flutlichter Baustellen Lampe mit 2 USB für Camping Autoreparaturen Notfall Ersatz für Makita DML816Ohne Akku**Dorehouse**€16.37**461 rev1y ago](https://www.amazon.de/dp/B0DYZJW38M) [**Multifunktionswerkzeug akku für Makita 18V Akku (Ohne Akku) Oszillationswerkzeug Akku mit 23 Zubehör 6 Einstellbare Geschwindigkeiten Multitool zum Entfernen Schaben Schneiden**GGiking**€34.64**133 rev1y ago](https://www.amazon.de/dp/B0DSKGW4M1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toolganize Elektrowerkzeug-Organizer mit Steckdosenleiste & Ladestation Kompatibel mit Makita Schwerlast-Werkzeughalter für Werkstatt & Garage 6-fach Halterung Makita Blau.**Toolganize**€69.52**4.7★**▲ 390%**](https://www.amazon.de/dp/B0FMS12Q2S) [**2X 10.0Ah /10000mAh Ersatzakku für Makita Akku 18V BL1860B BL1850B BL1850 BL1860 BL1845 BL1840 BL1830 BL1815 BL1840B Kompatibel mit DC18RD/DC18RC Ladegerät mit LED-Anzeige**Amoresbat**€34.39**3.6★**▲ 382%**](https://www.amazon.de/dp/B0H4447CV5) [**Makita HP333DSAX1 Schlagbohrschrauber 12 V Max. 2 0 Ah 2 Akkus Plus Ladegerät in Transportkoffer Batteriebetrieben Blau**Makita**€131.62**4.7★**▲ 168%**](https://www.amazon.de/dp/B07RB6CQVS) [**Makita DTD152Z Akku Schlagschrauber 18 V 160 Nm 238 x 137 x 79 Mm Blau Akkubetrieb Solo**Makita**€65.07**4.7★**▲ 160%**](https://www.amazon.de/dp/B01861LGA2) [**Makita E-10883 Werkzeug-Set 221-teilig**Makita**€79.24**4.8★**▲ 151%**](https://www.amazon.de/dp/B096VDVGCN)
**~~View all trending →~~**
## **What reviews say buyers love and hate about makita**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Quality”*
**Preis-Leistungs-Verhältnis**13%
*“Super Preis, super Produkt”*
**Akkulaufzeit**9%
*“Ordentlich Power”*
**beworben Vs Tatsächliches Produkt**7%
*“Anforderung erfüllt”*
**Benutzerfreundlichkeit**7%
*“Einfache Handhabung”*
**Stärke**6%
*“Solides Produkt”*
**Gesamtgröße**5%
*“Passt”*
**Aufladen**3%
*“Problemloses Laden”*
**Helligkeit/Glanz/Glühen**2%
*“Super Leuchtkraft”*
**Haltbarkeit**2%
*“Robust und langlebig – ideal für den Schlagschrauber”*
### **What buyers complain about **
**Akkulaufzeit**14%
*“Beide Batterien sind defekt”*
**Qualität insgesamt**11%
*“Ein absoluter Müll”*
**Aufladen**8%
*“die USB Anschlüsse sind ohne Funktion”*
**Haltbarkeit**7%
*“Defekt nach 2 Minuten”*
**Preis-Leistungs-Verhältnis**6%
*“Preis top dafür unvollständig”*
**Funktionalität insgesamt**5%
*“Hält nicht was es verspricht”*
**beworben Vs Tatsächliches Produkt**5%
*“Irreführende Werbung”*
**Stärke**3%
*“Schwacher Schlagschrauber”*
**Defekt Material/Teile**3%
*“Akku gleich defekt”*
**Kompatibilität – insgesamt**2%
*“und deshalb nicht kompatibel”*
### **Top return reasons **
**Funktionalität insgesamt**17%
**Gesamtgröße**16%
**Defekt Material/Teile**12%
**Stärke**6%
**Kompatibilität – insgesamt**5%
**Produktzustand**5%
**Qualität insgesamt**4%
**Aufladen**4%
**Haltbarkeit**3%
**beworben Vs Tatsächliches Produkt**3%
## **Common makita questions**
- **Is makita profitable to sell on Amazon Germany?**
- The niche generates €862K/yr across 74 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Launch it (56/100).
- **How competitive is the makita niche?**
- 23 brands and 328 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in makita?**
- Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Aufladen. The return rate is 1.4%.
- **When does demand for makita peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the makita niche?**
- Listings span €3.10–€278.91; the average listing price is €71.43 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.
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