---
title: "Latexfarbe Weiß — €58K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/latexfarbe-weiss"
last_updated: "2026-08-11T03:36:49.863Z"
locale: en
meta:
description: "Niche score 51/100 · €58K/yr market · 120K searches/yr · €25.85 avg price. Soft demand (-31.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €58K/yr market · 120K searches/yr · €25.85 avg price. Soft demand (-31.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Latexfarbe Weiß — €58K/yr Amazon DE Niche (2026) - Flapen"
---
# **latexfarbe weiß**
**Worth a look**
Shows low returns (0.3%), but soft demand (-31.4% this quarter) keeps it on the watch list.
Market size 14Growth 9Conversion 23Competition 68Returns 99Price range 84Avg price 95Brand share 66Review moat 78Quality gap 58
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€25.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€4.33–€82.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****431.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€58K**
€58K/yr · 120K searches
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, latexfarbe weiß is a €58K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **latexfarbe weiß market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€39K–€52K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **27%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**26%**
- derendo21% - Plid14% - Baufan12% - Wilckens10% - Alpina8% - MissPompadour8%
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -31.4% search growth over the last 90 days.
3K2KSpike '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/baumarkt/latexfarbe-weiss/trend)
## **Top latexfarbe weiß search terms**
- **latexfarbe weiß**25K/yr-24.4%2.4% conv. - **latexfarbe**23K/yr-29.8%1.0% conv. - **abwaschbare wandfarbe**23K/yr-41.9%1.1% conv. - **latexfarbe abwaschbar**10K/yr-36.9%1.2% conv. - **abwaschbare farbe für küche**5K/yr-17.5%0.2% conv. - **latex farbe weiß**6K/yr-24.9%2.6% conv. - **wandfarbe abwaschbar innen**5K/yr-39.9%0.8% conv. - **latex farbe**4K/yr-13.2%0.9% conv. - **latexfarbe grau**4K/yr-32.8%0.4% conv. - **wandfarbe abwaschbar**5K/yr-32.4%0.9% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/latexfarbe-weiss/search-terms)
## **Top latexfarbe weiß products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€5K12%€7K16%€9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**derendo Latexfarbe weiß matt abwaschbar 2 5L für Innen Küche Badezimmer streichen weiße Latex Wandfarbe hohe Deckkraft**derendo**€26.22**4.4★396 rev](https://www.amazon.de/dp/B0CK4TSGPJ) [2**Plid Latexfarbe Weiß matt - Abwaschbare Farbe Innen für Küche & Badezimmer - Latexfarbe abwaschbar leicht zu reinigen & nicht schlämmend - abwaschbar nicht füllend (2500ml - matt)**Plid**€22.72**4.3★244 rev](https://www.amazon.de/dp/B0DSGB9NJJ) [3**Alpinaweiß Seidenlatex in weißer Seidenglanz-Optik strapazierfähige und atmungsaktive Wandfarbe ergiebig gut deckend & reinigungsfähig 5 Liter**Alpina**€38.90**4.7★312 rev](https://www.amazon.de/dp/B00H80JKO2) [4**JOVIRA PINTURAS Ultramatte Wandfarbe. Für außen/innen abwaschbar superdeckend weiß. (750 Milliter Weiß)**JOVIRA PINTURAS**€7.85**4.3★1,553 rev](https://www.amazon.de/dp/B0CJJRTF6M) [5**baufan Latex Weiß Classic 750 ml - Latexfarbe**Baufan**€7.55**4.3★263 rev](https://www.amazon.de/dp/B07WNJXPPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EPODEX Latexfarbe matt - Polarweiss**EPODEX**€35.87**4 rev2mo ago](https://www.amazon.de/dp/B0GXKS7QM1) [**Plid Latexfarbe Weiß matt - Abwaschbare Farbe Innen für Küche & Badezimmer - Latexfarbe abwaschbar leicht zu reinigen & nicht schlämmend - abwaschbar nicht füllend (2500ml - matt)**Plid**€22.72**244 rev1y ago](https://www.amazon.de/dp/B0DSGB9NJJ) [**Fonteino Elefantenhaut Tapetenschutz Transparente Abwaschbare Wand- und Tapetenbeschichtung Wasser- & Schmutzabweisend für Bad Küche Flur & Kinderzimmer - 750mL**Fonteino**€16.54**84 rev2y ago](https://www.amazon.de/dp/B0CWS3RNZF) [**WO-WE Latexfarbe Innenweiß Abwaschbare Wandfarbe Wohnraumfarbe Küchenwandfarbe Seidenmatt W556 Weiß - 750ml**WO-WE**€16.03**84 rev2y ago](https://www.amazon.de/dp/B0CSKBDBPL) [**JOVIRA PINTURAS Ultramatte Wandfarbe. Für außen/innen abwaschbar superdeckend weiß. (750 Milliter Weiß)**JOVIRA PINTURAS**€7.85**1,553 rev2y ago](https://www.amazon.de/dp/B0CJJRTF6M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EPODEX Latexfarbe matt - Polarweiss**EPODEX**€35.87**3.7★**▲ 356%**](https://www.amazon.de/dp/B0GXKS7QM1) [**Wilckens Latexfarbe matt 2 5 l Weiß**Wilckens**€14.45**4.2★**▲ 303%**](https://www.amazon.de/dp/B00CBI0JHI) [**EPODEX Premium Wandfarbe mit Wand-Schutz-Formel - Polarweiss**EPODEX**€29.70**4.7★**▲ 283%**](https://www.amazon.de/dp/B0B7XF2FM9) [**Wilckens Latexfarbe seidenglänzend 2 5 l Weiß**Wilckens**€13.08**4.2★**▲ 103%**](https://www.amazon.de/dp/B00CBI0HP2) [**JOVIRA PINTURAS Ultramatte Wandfarbe. Für außen/innen abwaschbar superdeckend weiß. (750 Milliter Weiß)**JOVIRA PINTURAS**€7.85**4.3★**▲ 98%**](https://www.amazon.de/dp/B0CJJRTF6M)
**~~View all trending →~~**
## **What buyers say about latexfarbe weiß**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lackqualität**19%
*“Super zum versiegeln des Diamond Painting Bildes”*
**Farbe**17%
*“Super Weiss”*
**Qualität insgesamt**12%
*“Top Produkt”*
**Benutzerfreundlichkeit**11%
*“Leicht zu handhaben”*
**Abdeckung**10%
*“Beste Deckkraft”*
**Preis-Leistungs-Verhältnis**7%
*“bester Preis”*
**beworben Vs Tatsächliches Produkt**6%
*“Artikel wie beschrieben, also okay, kann ich empfehlen”*
**Gesamtgröße**5%
*“Passt”*
**Haftung/Klebrigkeit**2%
*“Eine günstige Alternative zu teuren Spezialklebern”*
**Trocknungszeit**2%
*“Das Puzzle war nach der Trocknung absolut fest”*
### **What buyers complain about **
**Lackqualität**43%
*“Allerdings deckt die Farbe nicht gut”*
**Abdeckung**17%
*“Abdeckend”*
**Farbe**14%
*“Das etwas dunkler wird OK”*
**Qualität insgesamt**7%
*“Billig ist halt billig”*
**Gesamtgröße**6%
*“Ist für ein 200x180 Bett zu klein”*
**Materialqualität**2%
*“labiles PVC-Behältnis”*
**Haltbarkeit**2%
*“Aber dann sind halt auch 3 Tage und die Hälfte vom Eimer weg”*
**Preis-Leistungs-Verhältnis**2%
*“Preis/Leistung insofern eher nicht gut”*
**Dicke**1%
*“💧 Relativ dickflüssig – muss gut verrührt werden.”*
### **Top return reasons **
**Lackqualität**34%
**Farbe**19%
**Auslaufsicher**12%
**Gesamtgröße**6%
**Defekt Material/Teile**6%
**beworben Vs Tatsächliches Produkt**4%
**Abdeckung**3%
**Haftung/Klebrigkeit**3%
**Qualität insgesamt**2%
**Funktionalität insgesamt**2%
## **Common questions**
- **Is latexfarbe weiß profitable to sell on Amazon Germany?**
- The niche generates €58K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the latexfarbe weiß niche?**
- 16 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in latexfarbe weiß?**
- Top complaints mined from reviews: Lackqualität, Abdeckung, Farbe. The return rate is 0.3%.
- **When does demand for latexfarbe weiß peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the latexfarbe weiß niche?**
- Listings span €4.33–€82.48; the average listing price is €25.85 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.
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