---
title: "Kordel — €307K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/kordel"
last_updated: "2026-08-11T03:36:44.708Z"
locale: en
meta:
description: "Niche score 47/100 · €307K/yr market · 577K searches/yr · €5.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €307K/yr market · 577K searches/yr · €5.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kordel — €307K/yr Amazon DE Niche (2026) - Flapen"
---
# **kordel**
**Skip it**
Prices mostly outside the sweet spot ($2.20–$12.32) — this niche doesn't clear our bar today.
Market size 51Growth 54Conversion 86Competition 23Returns 97Price range 0Avg price 15Brand share 35Review moat 48Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+25.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****€307K**
€307K/yr · 577K searches
**Review moat**
**Okay****1,725.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****€5.51**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€2.20–€12.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, kordel is a €307K/yr Amazon Germany market (577K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kordel market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€276K–€331K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**11%**
- Vivifying36% - D.RECT25% - Heimatspäne8% - Abio7% - Slantastoffe7% - Herlitz5% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.9% search growth over the last 90 days.
13K8KSpike '24Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/baumarkt/kordel/trend)
## **Top kordel search terms**
- **kordel**154K/yr+9.6%4.4% conv. - **schnur**121K/yr+37.2%6.4% conv. - **juteschnur**68K/yr+69.7%8.5% conv. - **kordelband**64K/yr+1.1%3.2% conv. - **paketschnur**38K/yr+29.8%12.7% conv. - **gartenschnur**12K/yr+186.0%4.9% conv. - **bindfaden**18K/yr+25.1%7.4% conv. - **jute schnur**13K/yr+44.5%10.0% conv. - **schnurr**9K/yr+23.6%6.8% conv. - **spagat schnur**10K/yr+52.7%9.3% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/kordel/search-terms)
## **Top kordel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€31K20%€61K30%€92K40%€123K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vivifying 200m Jute-Schnur Braun Juteschnur für Garten Bilder Pflanzen Basteln**Vivifying**€6.31**4.5★2,607 rev](https://www.amazon.de/dp/B071RK8CN1) [2**D.RECT Jute-Schnur Natur Braun 2mm 50m**D.RECT**€3.14**4.7★3,602 rev](https://www.amazon.de/dp/B09X5PYJ5P) [3**D.RECT 100m Jute-Schnur Natur Braun 1 2mm Dicke**D.RECT**€2.26**4.5★4,072 rev](https://www.amazon.de/dp/B09X5PF2SY) [4**Heimatspäne Juteschnur 250m Reißfestes Naturgarn für Basteln Garten und als stabile Paketschnur**Heimatspäne**€6.62**4.1★152 rev](https://www.amazon.de/dp/B0D8QRR5WD) [5**5m Baumwollkordel 5mm Kordel Schnur Turnbeutel 21 Farben (Weiß)**Slantastoffe**€4.72**4.6★1,144 rev](https://www.amazon.de/dp/B077T47GGP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heimatspäne Juteschnur 250m Reißfestes Naturgarn für Basteln Garten und als stabile Paketschnur**Heimatspäne**€6.62**152 rev11mo ago](https://www.amazon.de/dp/B0D8QRR5WD) [**Baumwollkordel Makramee-Garnseil viele Größen Baumwollseil für DIY-Bastelarbeiten Geschenke (6mm(5M))**FORBELL**€6.31**601 rev2y ago](https://www.amazon.de/dp/B0D3DQQJTL) [**Paracord 550 Typ III | ø 4mm - 11 Kerne - max. 250 kg | 100% Nylonschnur - reißfest & extrem stabil | Nylonseil Allzweckseil Reepschnur & Outdoor Seil**GO!elements**€12.32**3,194 rev2y ago](https://www.amazon.de/dp/B0CX218BXX) [**Vivifying Jute Schnur 3MM Braun Juteschnur für Garten Bilder Pflanzen Basteln**Vivifying**€7.15**179 rev3y ago](https://www.amazon.de/dp/B0BWY6S46G) [**Abio Jute-Schnur 50m 2-3mm Jutegarn 50m Schnur reissfest 100% Natur Jute Kordel Deko Paketschnur Naturfaser Dekoration Verpackung Bindegarn Hanfschnur Spagat Hanfband Juteband**Abio**€5.35**877 rev3y ago](https://www.amazon.de/dp/B0BPXXG8TH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Future 213132 Geflochtene Kordel aus Polypropylen dreifarbig 5 mm x 15 m**Garhe**€2.20**4.7★**▲ 94%**](https://www.amazon.de/dp/B07TPX2JM5) [**kwb Maurerschnur 50M Stärke 1 2mm Richtschnur in Rot Längen und Stärken**kwb**€2.71**4.6★**▲ 79%**](https://www.amazon.de/dp/B00TEAM5TG) [**D.RECT 100m Jute-Schnur Natur Braun 1 2mm Dicke**D.RECT**€2.26**4.5★**▲ 54%**](https://www.amazon.de/dp/B09X5PF2SY) [**Paracord 550 Typ III | ø 4mm - 11 Kerne - max. 250 kg | 100% Nylonschnur - reißfest & extrem stabil | Nylonseil Allzweckseil Reepschnur & Outdoor Seil**GO!elements**€12.32**4.7★**▲ 45%**](https://www.amazon.de/dp/B0CX218BXX) [**5m Baumwollkordel 5mm Kordel Schnur Turnbeutel 21 Farben (Weiß)**Slantastoffe**€4.72**4.6★**▲ 26%**](https://www.amazon.de/dp/B077T47GGP)
**~~View all trending →~~**
## **What buyers say about kordel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**32%
*“Super Qualität”*
**Stärke**14%
*“robust”*
**Preis-Leistungs-Verhältnis**13%
*“Preislich ok”*
**beworben Vs Tatsächliches Produkt**11%
*“Wunschgemäss”*
**Haltbarkeit**7%
*“Die Qualität wirkt solide”*
**Gesamtgröße**4%
*“Passt”*
**Effizienz**3%
*“Funktioniert einwandfrei”*
**Benutzerfreundlichkeit**1%
*“Praktisches Teil”*
**Verriegelungsmechanismus**1%
*“und um meinen Blumenkasten vor dem Fenster zusätzlich zu sichern.”*
**Geschenk Zweck**1%
*“Zum basteln und aufpäppeln von Geschenken ist sie ideal”*
### **What buyers complain about **
**Dicke**18%
*“Viel zu dick”*
**Stärke**16%
*“Sehr dünn”*
**Haltbarkeit**13%
*“musste feststellen, dass sie leicht reißt”*
**Gesamtgröße**13%
*“Weniger als gedacht”*
**Benutzerfreundlichkeit**6%
*“es gibt jedoch einen kleinen Kritikpunkt bei der Handhabung.”*
**Qualität insgesamt**5%
*“Schrott”*
**Funktionalität insgesamt**5%
*“Reist sofort taugt nix”*
**Geeignet für den Innenbereich**5%
*“Fusselt extrem, no indoor use, please”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**5%
*“Und wenn man einmal dagegen stößt dann dehnt sie sich und hängt durch”*
**Preis-Leistungs-Verhältnis**3%
*“Preis bisle high”*
### **Top return reasons **
**Dünn**42%
**Gesamtgröße**8%
**Dicke**6%
**Farbe**5%
**Qualität insgesamt**5%
**beworben Vs Tatsächliches Produkt**5%
**Materialqualität**5%
**Kompatibilität – insgesamt**4%
**Funktionalität insgesamt**4%
**Haltbarkeit**3%
## **Common questions**
- **Is kordel profitable to sell on Amazon Germany?**
- The niche generates €307K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the kordel niche?**
- 11 brands and 36 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in kordel?**
- Top complaints mined from reviews: Dicke, Stärke, Haltbarkeit. The return rate is 0.6%.
- **When does demand for kordel peak?**
- Demand peaks in May–Jun; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kordel niche?**
- Listings span €2.20–€12.32; the average listing price is €5.51 (sweet spot $15–$100). The average incumbent carries 1,725 reviews — the moat a new listing must climb.
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