---
title: "Kleber — €142K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/kleber"
last_updated: "2026-08-11T05:39:47.882Z"
locale: en
meta:
description: "Niche score 39/100 · €142K/yr market · 272K searches/yr · €6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €142K/yr market · 272K searches/yr · €6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kleber — €142K/yr Amazon DE Niche (2026) - Flapen"
---
# **kleber**
**Skip it**
Prices mostly outside the sweet spot ($2.36–$15.27) — this niche doesn't clear our bar today.
Market size 31Growth 21Conversion 81Competition 53Returns 99Price range 2Avg price 17Brand share 3Review moat 26Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€142K**
€142K/yr · 272K searches
**Review moat**
**Okay****3,909.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€6.23**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€2.36–€15.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, kleber is a €142K/yr Amazon Germany market (272K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kleber market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€156K–€187K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**184**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**0%**
- UHU86% - tesa5% - Pritt3% - KRAFTPROTZ3% - Unibond3% - Pattex1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/de/baumarkt/kleber/trend)
## **Top kleber search terms**
- **lim**51K/yr+15.1%0.0% conv. - **uhu alleskleber**76K/yr-20.3%13.3% conv. - **uhu**65K/yr-8.6%9.0% conv. - **uhu kleber**23K/yr-12.5%9.0% conv. - **klebstoff**23K/yr-5.8%8.8% conv. - **kleber uhu**7K/yr+1.0%11.7% conv. - **uhu tropffrei**7K/yr+42.5%7.6% conv. - **adhesive**3K/yr-16.3%0.5% conv. - **uhu alleskleber tropffrei**5K/yr+19.5%10.0% conv. - **klebstoffe**3K/yr-29.4%4.5% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/kleber/search-terms)
## **Top kleber products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€6K8%€11K12%€17K16%€23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UHU Alleskleber extra BONUSPACK Tuben 4x31g**UHU**€6.88**4.7★401 rev](https://www.amazon.de/dp/B001U8Z510) [2**UHU Alleskleber KRAFT Tube 125g**UHU**€5.73**4.7★1,972 rev](https://www.amazon.de/dp/B001C4AQYS) [3**UHU Alleskleber flinke flasche Glasklarer Alleskleber in der einzigartigen Flasche mit Drehklebekopf 3 x 35 g**UHU**€8.91**4.7★3,462 rev](https://www.amazon.de/dp/B00ALTIG1U) [4**UHU 1646015 - extra Alleskleber (2 St??ck)**UHU**€7.45**4.6★1,097 rev](https://www.amazon.de/dp/B07S528FKR) [5**UHU stic Klebestift 5x40g**UHU**€8.22**4.8★2,212 rev](https://www.amazon.de/dp/B07VGSSP8N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UHU Sekundenkleber extra stark | 5x1g Kleber Tuben für präzises Kleben | Sekundenkleber flüssig für Kunststoff Metall Holz Keramik Porzellankleber | Superkleber & Kunststoffkleber**UHU**€4.17**196 rev9mo ago](https://www.amazon.de/dp/B0FS772W77) [**Alleskleber 100ml extra starker & schnell trocknender Superkleber transparent & flexibel für Holz Metall Kunststoff Textil & Papier KRAFTPROTZ Universalkleber für Haushalt & DIY**KRAFTPROTZ**€4.89**955 rev1y ago](https://www.amazon.de/dp/B0DVGN9QXG) [**UHU stic Klebestift BTS 2025 SONIC 5x21g**UHU**€5.88**724 rev2y ago](https://www.amazon.de/dp/B0D49RDR5J) [**Sekundenkleber extra stark Gel 50g XXL Superkleber für Holz Metall Kunststoff Glas tropffrei hitze- & wasserfest für Reparaturen in Haushalt Werkstatt Auto DIY & Modellbau KRAFTPROTZ**KRAFTPROTZ**€5.46**10,410 rev3y ago](https://www.amazon.de/dp/B0C6R9G4ZW) [**Pritt Alleskleber schnell trocknender Kleber mit einfacher Anwendung lösemittelfreier Flüssigkleber für Kinder transparenter Bastelkleber für viele Bastelmaterialien 1x150g**Unibond**€2.36**769 rev4y ago](https://www.amazon.de/dp/B09R7ZX854)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UHU Sekundenkleber extra stark | 5x1g Kleber Tuben für präzises Kleben | Sekundenkleber flüssig für Kunststoff Metall Holz Keramik Porzellankleber | Superkleber & Kunststoffkleber**UHU**€4.17**4.8★**▲ 157%**](https://www.amazon.de/dp/B0FS772W77) [**UHU Alleskleber Flinke Flasche Bewährter und glasklarer Universalkleber in einer handlichen Flasche 3 x 90 g**UHU**€10.26**4.7★**▲ 69%**](https://www.amazon.de/dp/B00ALTIFZ2) [**UHU stic Klebestift 5x21g**UHU**€6.30**4.7★**▲ 69%**](https://www.amazon.de/dp/B07VBG2XKK) [**Pritt Klebestift sicherer und kinderfreundlicher Bastelkleber für Kunst und Bastelarbeiten starker Kleber für Schule & Bürobedarf 4x22g Pritt Stift**Pritt**€4.67**4.8★**▲ 54%**](https://www.amazon.de/dp/B007CINAKU) [**Pritt Alleskleber schnell trocknender Kleber mit einfacher Anwendung lösemittelfreier Flüssigkleber für Kinder transparenter Bastelkleber für viele Bastelmaterialien 1x150g**Unibond**€2.36**4.4★**▲ 46%**](https://www.amazon.de/dp/B09R7ZX854)
**~~View all trending →~~**
## **What buyers say about kleber**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haftung/Klebrigkeit**56%
*“Power Kleber”*
**Qualität insgesamt**8%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**5%
*“Hält, was er verspricht”*
**Preis-Leistungs-Verhältnis**5%
*“Für mich eine preiswerte Alternative”*
**Benutzerfreundlichkeit**4%
*“einfache Handhabung”*
**Stärke**4%
*“Super stark”*
**Haltbarkeit**3%
*“fast wie neu”*
**Gesamtgröße**2%
*“Passt Perfekt”*
**Materialqualität**2%
*“Für die unterschiedlichsten Materialien bestens geeignet”*
**Einfache Reinigung**1%
*“sauber auftragen, ohne zu schmieren oder Klumpen zu bilden.”*
### **What buyers complain about **
**Haftung/Klebrigkeit**58%
*“Klebewirkung gleich null”*
**Funktionalität insgesamt**5%
*“Funktioniert nicht”*
**Haltbarkeit**5%
*“Alles fällt wieder auseinander,nichts hält”*
**Preis-Leistungs-Verhältnis**3%
*“Wucherpreis”*
**Trocknungszeit**2%
*“Keine Schnelltrocknung”*
**Gesamtgröße**2%
*“Große Menge, kleine Leistung”*
**Feucht/Trocken**2%
*“Wenn es dünn aufgetragen wird ist es schnell trocken”*
**Qualität insgesamt**2%
*“Müll”*
**Auslaufsicher**2%
*“Undicht weiterhin”*
**beworben Vs Tatsächliches Produkt**1%
*“Hält nicht was der Name verspricht”*
### **Top return reasons **
**Gesamtgröße**37%
**Haftung/Klebrigkeit**34%
**Funktionalität insgesamt**8%
**Defekt Material/Teile**4%
**Qualität insgesamt**2%
**Preis-Leistungs-Verhältnis**2%
**beworben Vs Tatsächliches Produkt**2%
**Materialqualität**2%
**Produktzustand**1%
**Auslaufsicher**1%
## **Common questions**
- **Is kleber profitable to sell on Amazon Germany?**
- The niche generates €142K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the kleber niche?**
- 6 brands and 184 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in kleber?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Funktionalität insgesamt, Haltbarkeit. The return rate is 0.2%.
- **When does demand for kleber peak?**
- Demand peaks in Jul–Aug; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the kleber niche?**
- Listings span €2.36–€15.27; the average listing price is €6.23 (sweet spot $15–$100). The average incumbent carries 3,910 reviews — the moat a new listing must climb.
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