---
title: "Klarlack Holz — €47K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/klarlack-holz"
last_updated: "2026-08-11T02:17:21.265Z"
locale: en
meta:
description: "Niche score 54/100 · €47K/yr market · 63K searches/yr · €12.17 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €47K/yr market · 63K searches/yr · €12.17 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Klarlack Holz — €47K/yr Amazon DE Niche (2026) - Flapen"
---
# **klarlack holz**
**Worth a look**
Shows low returns (0.5%), but a small market ($47K/yr) keeps it on the watch list.
Market size 12Growth 50Conversion 67Competition 52Returns 98Price range 61Avg price 51Brand share 66Review moat 65Quality gap 45
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****885.9**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€3.52–€33.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****€12.17**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+20.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€47K**
€47K/yr · 63K searches
According to Flapen's Amazon Germany niche tracking, klarlack holz is a €47K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **klarlack holz market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€37K–€49K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **77%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**28%**
- Wilckens20% - INRAL15% - ADLER11% - JOVIRA PINTURAS10% - Farbmanufaktur CONTURA Nur das Beste für ihr Holz9% - Contura7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.8% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/baumarkt/klarlack-holz/trend)
## **Top klarlack holz search terms**
- **klarlack holz**37K/yr+12.1%4.7% conv. - **klarlack holz außen wasserfest**6K/yr+281.8%5.0% conv. - **klarlack holz außen**3K/yr+77.6%4.7% conv. - **holz klarlack**6K/yr-4.0%4.1% conv. - **klarlack für holz**5K/yr-15.3%4.5% conv. - **klarlack matt holz**3K/yr+24.5%4.8% conv. - **pu klarlack**3K/yr+24.8%1.3% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/klarlack-holz/search-terms)
## **Top klarlack holz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€4K12%€6K16%€7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wilckens 2in1 Klarlack seidenmatt 750 ml farblos**Wilckens**€9.91**4.4★1,790 rev](https://www.amazon.de/dp/B00H78VEKS) [2**INRAL Acryllack Spray Schnell Trocknendes Glanzend Klarlack Spray Wasserfest - Idealer Sprühlack für Acryllackierung - Hitze- und Kratzfester UV Lack für Heimwerker Handwerker und Künstler**INRAL**€10.08**4.5★451 rev](https://www.amazon.de/dp/B0D8L3T7Z7) [3**JOVIRA PINTURAS Wetterschutz Klarlack auf Wasserbasis für die Pflege und Dekoration von Holz im Außenbereich. Wetterfester Lack. (750 ml Glänzend)**JOVIRA PINTURAS**€11.98**4.3★1,052 rev](https://www.amazon.de/dp/B08NHS6CZG) [4**ADLER Acryl-Klarlack Farblos Matt 125ml | Dose matt für Holz wetterfest wasserbasis**ADLER**€9.89**4.4★2,142 rev](https://www.amazon.de/dp/B086BVY664) [5**Bootslack Yachtlack Seidenmatt Contura Holzlack Thekenlack Klarlack Außen Holzschutz (250ml.)**Farbmanufaktur CONTURA Nur das Beste für ihr Holz**€11.72**4.6★486 rev](https://www.amazon.de/dp/B0B46DM3D7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BAUFIX Klarlack Spray transparent hochglänzend 400 ml**BAUFIX**€7.49**47 rev1mo ago](https://www.amazon.de/dp/B0D93WDHV4) [**miafarben Versiegelung Klarlack für Kreidefarbe & Möbellack transparent wasserbasiert für Holz Möbel Parkett & Treppen Innen (matt 750ml)**miafarben**€18.56**77 rev9mo ago](https://www.amazon.de/dp/B0FRMJT9PZ) [**WerkXheld Klarlack Seidenmatt 400ml Universeller Sprühlack für Metall Holz Glas und Kunststoff Ideal für Möbel Dekor und Fahrzeugteile Schützendes seidenmattes Finish**WerkXheld**€9.32**1,183 rev1y ago](https://www.amazon.de/dp/B0DRTL93T4) [**Contura Klarlack lebensmittelecht Hartlack Schneidebrett Tischplatte Holzlack LFGB Lack (Farblos Seidenmatt 50ml. Pinselflasche)**Contura**€8.41**285 rev1y ago](https://www.amazon.de/dp/B0DNZSYZJX) [**Contura Klarlack lebensmittelecht Hartlack Schneidebrett Tischplatte Holzlack LFGB Lack (Farblos Seidenmatt 100ml.)**Contura**€11.63**285 rev1y ago](https://www.amazon.de/dp/B0DNZV4RX4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INRAL Acryllack Spray Schnell Trocknendes Seidenmatt Klarlack Spray Wasserfest - Idealer Sprühlack für Acryllackierung - Hitze- und Kratzfester UV Lack für Heimwerker Holzarbeiter und Handwerker**INRAL**€9.56**4.5★**▲ 249%**](https://www.amazon.de/dp/B0DWN89LK9) [**DUPLI-COLOR Lackspray 400 ml Klarlack matt 1 Stück 789113**Dupli-Color**€5.41**4.5★**▲ 158%**](https://www.amazon.de/dp/B01HYLKSIQ) [**Wilckens 2in1 Klarlack glänzend 750 ml farblos**Wilckens**€12.28**4.5★**▲ 131%**](https://www.amazon.de/dp/B00H78VA0M) [**INRAL Acryllack Spray Schnell Trocknendes Matt Klarlack Spray Wasserfest - Idealer Sprühlack für Acryllackierung - Hitze- und Kratzfester UV Lack für Heimwerker Handwerker und Künstler**INRAL**€10.05**4.5★**▲ 117%**](https://www.amazon.de/dp/B0DBLXF1KY) [**JOVIRA PINTURAS Wetterschutz Klarlack auf Wasserbasis für die Pflege und Dekoration von Holz im Außenbereich. Wetterfester Lack. (750 ml Glänzend)**JOVIRA PINTURAS**€11.98**4.3★**▲ 111%**](https://www.amazon.de/dp/B08NHS6CZG)
**~~View all trending →~~**
## **What buyers say about klarlack holz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**23%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**10%
*“Hält, was er verspricht”*
**Benutzerfreundlichkeit**8%
*“Gut anzuwenden”*
**Lackqualität**8%
*“Top zu verarbeitender Klarlack”*
**Preis-Leistungs-Verhältnis**7%
*“Preis-Leistung super”*
**Helligkeit/Glanz/Glühen**4%
*“schöner Glanz”*
**Geruch**4%
*“stinkt nicht”*
**Gesamtgröße**4%
*“Passt”*
**Effizienz**4%
*“Super Effekt”*
**Sprühen/Durchfluss**3%
*“dieser Spray ist eine absolute Kaufempfehlung”*
### **What buyers complain about **
**Lackqualität**19%
*“Lacksoray”*
**Sprühen/Durchfluss**15%
*“Sprayen funktioniert nicht”*
**Preis-Leistungs-Verhältnis**6%
*“völllig überteuert”*
**Haltbarkeit**5%
*“Haltbarkeit nach 3 Tagen noch unklar”*
**Geruch**4%
*“er stinkt”*
**Haftung/Klebrigkeit**4%
*“klebrige Schicht”*
**Benutzerfreundlichkeit**4%
*“Lässt sich exterm schwer drücken”*
**Qualität insgesamt**3%
*“So ein Müll”*
**Dicke**3%
*“Sehr dunnflüssig”*
**Gesamtgröße**2%
*“Kleine Dose”*
### **Top return reasons **
**Lackqualität**20%
**Gesamtgröße**16%
**Sprühen/Durchfluss**12%
**Funktionalität insgesamt**8%
**Auslaufsicher**7%
**Farbe**7%
**Kompatibilität – insgesamt**5%
**Defekt Material/Teile**4%
**Preis-Leistungs-Verhältnis**3%
**Geruch**3%
## **Common questions**
- **Is klarlack holz profitable to sell on Amazon Germany?**
- The niche generates €47K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the klarlack holz niche?**
- 20 brands and 92 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in klarlack holz?**
- Top complaints mined from reviews: Lackqualität, Sprühen/Durchfluss, Preis-Leistungs-Verhältnis. The return rate is 0.5%.
- **When does demand for klarlack holz peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the klarlack holz niche?**
- Listings span €3.52–€33.26; the average listing price is €12.17 (sweet spot $15–$100). The average incumbent carries 886 reviews — the moat a new listing must climb.
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