---
title: "Trend — household appliances - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/household-appliances/trend"
last_updated: "2026-08-11T05:48:44.769Z"
locale: en
meta:
  description: "Niche score 48/100 · €112K/yr market · 144K searches/yr · €222.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · €112K/yr market · 144K searches/yr · €222.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — household appliances - Flapen"
---

# **household appliances**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 27Growth 7Conversion 4Competition 84Returns 87Price range 11Avg price 43Brand share 78Review moat 47Quality gap 88

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Review moat**

**Okay****1,780**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****€222.62**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****€112K**

€112K/yr · 144K searches

**Price range**

**Bad****€2.61–€798.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-36.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Trend