---
title: "Home Assistant — €122K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/home-assistant"
last_updated: "2026-08-11T00:28:44.633Z"
locale: en
meta:
description: "Niche score 41/100 · €122K/yr market · 295K searches/yr · €109.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €122K/yr market · 295K searches/yr · €109.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Home Assistant — €122K/yr Amazon DE Niche (2026) - Flapen"
---
# **home assistant**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 28Growth 19Conversion 5Competition 51Returns 49Price range 27Avg price 72Brand share 40Review moat 74Quality gap 78
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****542.27**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€109.28**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€122K**
€122K/yr · 295K searches
**Price range**
**Okay****€21.60–€314.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, home assistant is a €122K/yr Amazon Germany market (295K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **home assistant market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€219K–€273K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **73%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**202**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**14%**
- Nabu Casa38% - smart-home-komponente15% - smattex13% - SONOFF9% - ELECROW5% - Bellushortus.eu5% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -11.9% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/baumarkt/home-assistant/trend)
## **Top home assistant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€6K10%€12K15%€18K20%€24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nabu Casa Home Assistant Green**Nabu Casa**€129.07**4.6★774 rev](https://www.amazon.de/dp/B0CXVKSG19) [2**Home Assistant Smarthomezentrale | Raspberry Pi 5 8GB | Air-Flow Metallgehäuse | M.2 250GB NVME | Home Assistant OS | Plug and Play**smart-home-komponente**€199.15**4.6★43 rev](https://www.amazon.de/dp/B0D37JK6N5) [3**Nabu Casa Home Assistant Voice Vorschau-Edition | Intelligenter Lautsprecher für lokale Sprachsteuerung | Kompatibel mit Home Assistant | Datenschutzfokus | Wi-Fi Nabu Casa Home Assistant Voice**Nabu Casa**€61.01**3.7★36 rev](https://www.amazon.de/dp/B0FPFDV7Y6) [4**Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware**Nabu Casa**€58.09**4.7★224 rev](https://www.amazon.de/dp/B0G34ZTW51) [5**smattex Home Assistant Green Plug & Play Set vorkonfiguriert mit USB Antenne (Thread/Matter) 4 GB RAM 32 GB Speicher Gigabit LAN 2× USB Zigbee möglich sofort starten**smattex**€172.90**4.6★6 rev](https://www.amazon.de/dp/B0FV3M82B4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tinysquare AirCube Luftqualitätssensor mit Zigbee 3.0 für Home Assistant misst CO2 VOC Temperatur Luftfeuchtigkeit und AQI 100% lokal ohne Cloud Open Source kompakt (52 mm) USB-C**tinysquare**€61.68**3 rev3mo ago](https://www.amazon.de/dp/B0GW8QGRSF) [**Home Assistant Box 4G Plus Smart Hub mit 32GB USB 3.0 Zigbee2MQTT/ZHA Cortex-A53 (Schwarz 2)**Bellushortus.eu**€106.80**4 rev4mo ago](https://www.amazon.de/dp/B0GN2PF382) [**Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware**Nabu Casa**€58.09**224 rev7mo ago](https://www.amazon.de/dp/B0G34ZTW51) [**ELECROW ESP32 Display ESP32-S3 CrowPanel Basic 7 Zoll 800x480 HMI IPS Touchscreen Monitor mit 240MHz ESP32-S3 geeignet für ESPHome/Home Assistant Project**ELECROW**€44.05**20 rev7mo ago](https://www.amazon.de/dp/B0G1RYBZNL) [**MIUCDA Home Assistant Box Cortex-A53 ROM 32GB RAM 4G USB 3.0 Ports HA OS Host Smarthomezentrale unterstützt Zigbee2MQTT oder ZHA**MIUCDA**€108.66**12 rev8mo ago](https://www.amazon.de/dp/B0G1C13WHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tinysquare AirCube Luftqualitätssensor mit Zigbee 3.0 für Home Assistant misst CO2 VOC Temperatur Luftfeuchtigkeit und AQI 100% lokal ohne Cloud Open Source kompakt (52 mm) USB-C**tinysquare**€61.68**3.3★**▲ 300%**](https://www.amazon.de/dp/B0GW8QGRSF) [**Home Assistant Smarthomezentrale | Raspberry Pi 5 8GB | Metallgehäuse | SD-Karte | Home Assistant OS**smart-home-komponente**€205.02**5.0★**▲ 253%**](https://www.amazon.de/dp/B0GNK1J4CQ) [**Home Assistant Box 4G Plus Smart Hub mit 32GB USB 3.0 Zigbee2MQTT/ZHA Cortex-A53 (Schwarz 2)**Bellushortus.eu**€106.80**3.0★**▲ 251%**](https://www.amazon.de/dp/B0GN2PF382) [**smattex Plug & Play Set Black Raspberry Pi 5 Home Assistant vorinstalliert inkl. Antenne (Thread Border Router) WiFi Bluetooth SSD Matter Zigbee optional sofort (4 GB RAM / 128 GB SSD)**smattex**€266.19**5.0★**▲ 251%**](https://www.amazon.de/dp/B0FVM28KNP) [**Home Assistant Smarthomezentrale | Raspberry Pi 5 4GB | Metallgehäuse | SD-Karte | Home Assistant OS**smart-home-komponente**€141.98**5.0★**▲ 241%**](https://www.amazon.de/dp/B0D373RVQ8)
**~~View all trending →~~**
## **What buyers say about home assistant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Konnektivität – insgesamt**15%
*“Super Zigbee Dongle”*
**Montage/Installation**12%
*“Schnell installiert und funktioniert problemlos”*
**Qualität insgesamt**9%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**8%
*“Tut was verspricht”*
**Kompatibilität – insgesamt**8%
*“Perfekte Integration in Homey”*
**Preis-Leistungs-Verhältnis**5%
*“faire Preis”*
**Reichweite**4%
*“Stabiles Upgrade mit spürbar besserer Reichweite und Performance”*
**Benutzerfreundlichkeit**4%
*“Anschließen war easy”*
**Smart Assistant-Unterstützung**4%
*“Einfache Integration in Home Assistant”*
**Effizienz**4%
*“Produkt funktioniert (noch)”*
### **What buyers complain about **
**Konnektivität – insgesamt**18%
*“Konnektivität unzureichend”*
**Kompatibilität – insgesamt**8%
*“Probleme beim Pairing mit verschiedensten Geräten”*
**Funktionalität insgesamt**7%
*“Undurchdachte Funktionen”*
**Montage/Installation**6%
*“Installation klappt erst beim dritten mal”*
**Haltbarkeit**6%
*“Defeckt 2 Monaten”*
**Preis-Leistungs-Verhältnis**5%
*“Geldverschwendung, da auch kein adäquater Service”*
**Qualität insgesamt**4%
*“Matter mangelhaft”*
**Smart Assistant-Unterstützung**3%
*“Habe ihn unter Home Assistant nicht zum Laufen bekommen”*
**beworben Vs Tatsächliches Produkt**3%
*“Diese halbe Sache ist absolut irreführend”*
**Produktzustand**3%
*“Refurbished Gerät nicht geprüft”*
### **Top return reasons **
**Kompatibilität – insgesamt**28%
**Konnektivität – insgesamt**26%
**Funktionalität insgesamt**19%
**Gesamtgröße**4%
**Reichweite**3%
**Defekt Material/Teile**3%
**Montage/Installation**3%
**beworben Vs Tatsächliches Produkt**2%
**Preis-Leistungs-Verhältnis**1%
**Buchse/Anschluss/Stecker**1%
## **Common questions**
- **Is home assistant profitable to sell on Amazon Germany?**
- The niche generates €122K/yr across 22 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the home assistant niche?**
- 12 brands and 202 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in home assistant?**
- Top complaints mined from reviews: Konnektivität – insgesamt, Kompatibilität – insgesamt, Funktionalität insgesamt. The return rate is 3.1%.
- **When does demand for home assistant peak?**
- Demand peaks in Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the home assistant niche?**
- Listings span €21.60–€314.55; the average listing price is €109.28 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.
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