---
title: "Home Assistant Green — €156K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/home-assistant-green"
last_updated: "2026-08-10T22:43:41.316Z"
locale: en
meta:
description: "Niche score 38/100 · €156K/yr market · 143K searches/yr · €146.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €156K/yr market · 143K searches/yr · €146.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Home Assistant Green — €156K/yr Amazon DE Niche (2026) - Flapen"
---
# **home assistant green**
**Skip it**
A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 40Conversion 9Competition 8Returns 73Price range 20Avg price 59Brand share 8Review moat 89Quality gap 83
**Review moat**
**Great****229.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****€146.97**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****€156K**
€156K/yr · 143K searches
**Price range**
**Bad****€58.09–€266.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, home assistant green is a €156K/yr Amazon Germany market (143K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **home assistant green market data**
- **Units sold / yr**
- **3K–4K**
- avg 750–1,000/product
- **Revenue / yr**
- **€441K–€588K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Nabu Casa61% - smattex20% - smart-home-komponente6% - db-tronic5% - MIUCDA4% - Bellushortus.eu3%
## **Demand**
Weekly Amazon search volume, last 35 weeks — +11.7% search growth over the last 90 days.
5K3KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/baumarkt/home-assistant-green/trend)
## **Top home assistant green search terms**
- **home assistant green**106K/yr+21.7%1.5% conv. - **home assistant yellow**23K/yr-44.5%0.4% conv. - **homeassistant green**11K/yr+17.0%1.4% conv. - **nabu casa home assistant green**2K/yr+111.3%5.0% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/home-assistant-green/search-terms)
## **Top home assistant green products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€23K30%€47K45%€70K60%€93K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nabu Casa Home Assistant Green**Nabu Casa**€129.07**4.6★774 rev](https://www.amazon.de/dp/B0CXVKSG19) [2**smattex Home Assistant Green Plug & Play Set vorkonfiguriert mit USB Antenne (Thread/Matter) 4 GB RAM 32 GB Speicher Gigabit LAN 2× USB Zigbee möglich sofort starten**smattex**€172.90**4.6★6 rev](https://www.amazon.de/dp/B0FV3M82B4) [3**Home Assistant Smarthomezentrale | Raspberry Pi 5 8GB | Air-Flow Metallgehäuse | M.2 250GB NVME | Home Assistant OS | Plug and Play**smart-home-komponente**€199.15**4.6★43 rev](https://www.amazon.de/dp/B0D37JK6N5) [4**db-tronic Raspberry Pi 5 8GB Starter Set | 128GB Edition | Netzteil 27W | Gehäuse mit Lüfter | 4K Micro HDMI Kabel | Ideal für Smart Home Retro Gaming & Home Assistant**db-tronic**€134.95**4.6★771 rev](https://www.amazon.de/dp/B0CRPF47RG) [5**MIUCDA Home Assistant Box Cortex-A53 ROM 32GB RAM 4G USB 3.0 Ports HA OS Host Smarthomezentrale unterstützt Zigbee2MQTT oder ZHA**MIUCDA**€108.66**2.3★12 rev](https://www.amazon.de/dp/B0G1C13WHT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Home Assistant Box 4G Plus Smart Hub mit 32GB USB 3.0 Zigbee2MQTT/ZHA Cortex-A53 (Schwarz 2)**Bellushortus.eu**€106.80**4 rev4mo ago](https://www.amazon.de/dp/B0GN2PF382) [**Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware**Nabu Casa**€58.09**224 rev7mo ago](https://www.amazon.de/dp/B0G34ZTW51) [**MIUCDA Home Assistant Box Cortex-A53 ROM 32GB RAM 4G USB 3.0 Ports HA OS Host Smarthomezentrale unterstützt Zigbee2MQTT oder ZHA**MIUCDA**€108.66**12 rev8mo ago](https://www.amazon.de/dp/B0G1C13WHT) [**smattex Plug & Play Set Black Raspberry Pi 5 Home Assistant vorinstalliert inkl. Antenne (Thread Border Router) WiFi Bluetooth SSD Matter Zigbee optional sofort (4 GB RAM / 128 GB SSD)**smattex**€266.19**1 rev9mo ago](https://www.amazon.de/dp/B0FVM28KNP) [**smattex Home Assistant Green Plug & Play Set vorkonfiguriert mit USB Antenne (Thread/Matter) 4 GB RAM 32 GB Speicher Gigabit LAN 2× USB Zigbee möglich sofort starten**smattex**€172.90**6 rev9mo ago](https://www.amazon.de/dp/B0FV3M82B4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Home Assistant Box 4G Plus Smart Hub mit 32GB USB 3.0 Zigbee2MQTT/ZHA Cortex-A53 (Schwarz 2)**Bellushortus.eu**€106.80**3.0★**▲ 292%**](https://www.amazon.de/dp/B0GN2PF382) [**smattex Plug & Play Set Black Raspberry Pi 5 Home Assistant vorinstalliert inkl. Antenne (Thread Border Router) WiFi Bluetooth SSD Matter Zigbee optional sofort (4 GB RAM / 128 GB SSD)**smattex**€266.19**5.0★**▲ 150%**](https://www.amazon.de/dp/B0FVM28KNP) [**smattex Home Assistant Green Plug & Play Set vorkonfiguriert mit USB Antenne (Thread/Matter) 4 GB RAM 32 GB Speicher Gigabit LAN 2× USB Zigbee möglich sofort starten**smattex**€172.90**4.6★**▲ 77%**](https://www.amazon.de/dp/B0FV3M82B4) [**Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware**Nabu Casa**€58.09**4.7★**▲ 54%**](https://www.amazon.de/dp/B0G34ZTW51) [**MIUCDA Home Assistant Box Cortex-A53 ROM 32GB RAM 4G USB 3.0 Ports HA OS Host Smarthomezentrale unterstützt Zigbee2MQTT oder ZHA**MIUCDA**€108.66**2.3★**▲ 29%**](https://www.amazon.de/dp/B0G1C13WHT)
**~~View all trending →~~**
## **What buyers say about home assistant green**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Montage/Installation**23%
*“Kein Zusammenbau, Home Assistent ist schon installiert”*
**beworben Vs Tatsächliches Produkt**14%
*“Tut, was es soll”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Konnektivität – insgesamt**8%
*“Gerät angeschlossen, aufgerufen und Backup eingespielt: FERIG”*
**Gesamtgröße**5%
*“Passt”*
**Benutzerfreundlichkeit**4%
*“Läuft einfach”*
**Portabilität**4%
*“Klein, kompakt, leise, funktioniert 1a”*
**Preis-Leistungs-Verhältnis**4%
*“Ist jeden Cent wert”*
**Stärke**3%
*“Titel: Stark für Fortgeschrittene”*
**Funktionalität insgesamt**2%
*“Lief bis vor kurzem auch problemlos auf der SD Karte”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**11%
*“Teuer”*
**Funktionalität insgesamt**11%
*“Funktioniert nicht”*
**Montage/Installation**11%
*“Installation beschädigt”*
**Software/Anwendung**8%
*“Auch software hat nichts geholfen”*
**Defekt Material/Teile**8%
*“Defekt und Teile fehlen”*
**Produktzustand**6%
*“Refurbished Gerät nicht geprüft”*
**Gesamtgröße**4%
*“Aber das Gehäuse ist nicht passend”*
**Haltbarkeit**4%
*“Nach 4 Wochen ohne Funktion”*
**Kompatibilität – insgesamt**4%
*“Passt leider nicht”*
**Buchse/Anschluss/Stecker**4%
*“Aber ist kein Plug and Play”*
### **Top return reasons **
**Funktionalität insgesamt**24%
**Kompatibilität – insgesamt**20%
**Konnektivität – insgesamt**15%
**Montage/Installation**7%
**Defekt Material/Teile**6%
**Gesamtgröße**5%
**Preis-Leistungs-Verhältnis**5%
**Ständiger Neustart oder Neustart**3%
**Software/Anwendung**2%
**Reichweite**2%
## **Common questions**
- **Is home assistant green profitable to sell on Amazon Germany?**
- The niche generates €156K/yr across 8 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the home assistant green niche?**
- 6 brands and 42 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in home assistant green?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Montage/Installation. The return rate is 2.1%.
- **What does it cost to enter the home assistant green niche?**
- Listings span €58.09–€266.19; the average listing price is €146.97 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.
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