---
title: "Heizungspumpe — €244K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/heizungspumpe"
last_updated: "2026-08-07T13:21:23.032Z"
locale: en
meta:
description: "Niche score 54/100 · €244K/yr market · 189K searches/yr · €78.13 avg price. Soft demand (-39.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €244K/yr market · 189K searches/yr · €78.13 avg price. Soft demand (-39.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Heizungspumpe — €244K/yr Amazon DE Niche (2026) - Flapen"
---
# **heizungspumpe**
**Worth a look**
Shows a thin review moat (252 avg reviews), but soft demand (-39.5% this quarter) keeps it on the watch list.
Market size 46Growth 5Conversion 21Competition 83Returns 78Price range 37Avg price 83Brand share 69Review moat 87Quality gap 68
**Review moat**
**Great****252.26**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****€78.13**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€244K**
€244K/yr · 189K searches
**Price range**
**Okay****€9.29–€239.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-39.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, heizungspumpe is a €244K/yr Amazon Germany market (189K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heizungspumpe market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€234K–€313K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **64%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**32%**
Top 20: 76%
**Open market**
**31%**
- HST - Austria20% - VEVOR15% - Rohtenbach12% - Hocamel8% - CHM GmbH7% - IBO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/baumarkt/heizungspumpe/trend)
## **Top heizungspumpe search terms**
- **umwälzpumpe**32K/yr+16.6%0.9% conv. - **umwälzpumpe heizung**46K/yr-53.7%1.5% conv. - **heizungspumpe**39K/yr-47.3%2.0% conv. - **solar umwälzpumpe**4K/yr+199.4%0.7% conv. - **wilo pumpe**7K/yr-3.9%0.4% conv. - **wilo heizungspumpe**12K/yr-72.5%0.8% conv. - **heizungspumpe 25-60 180**10K/yr-60.6%2.2% conv. - **heizungspumpe 25 40 180**7K/yr-57.2%3.6% conv. - **warmwasserpumpe**3K/yr-16.8%0.3% conv. - **umwelzpumpepumpe heizung**6K/yr-58.2%0.9% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/heizungspumpe/search-terms)
## **Top heizungspumpe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€7K6%€15K9%€22K12%€29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zirkulationspumpe Rohtenbach 2540/180 für Zentralheizung**Rohtenbach**€39.45**4.4★194 rev](https://www.amazon.de/dp/B07M6PM4DX) [2**Umwälzpumpe Heizung 220V RS25-6/180 Heizungspumpe mit 3 Leistungsstufen (46/85/100w) Zirkulationspumpe Warmwasser 3-stufiger Druck (3/5/6m) Poolheizung Umwelzpumpepumpe Heizung Effizienzpumpe**Hocamel**€34.08**4.2★45 rev](https://www.amazon.de/dp/B0FPCLZMX4) [3**HST | Heizungspumpe | Umwälzpumpe | HST 25-60/180 mm | 6 Meter Förderhöhe**HST - Austria**€71.42**4.4★1,146 rev](https://www.amazon.de/dp/B01EB72P2I) [4**VEVOR Heizungspumpe 8 m Förderhöhe Umwälzpumpe 220 V 60 W 67 L/min hocheffiziente Umwälzpumpe automatische Wasserumwälzpumpe 1-1/2 Zoll NPT-Gewinde EMC Pumpe für Warmwasserbereitersystem**VEVOR**€54.39**4.3★106 rev](https://www.amazon.de/dp/B0DLN665BR) [5**MECUTP Umwälzpumpe | RS15/9 Heizungspumpe 125W Zirkulationspumpe Warmwasser Max Förderhöhe 9m umwälzpumpe heizung Max Durchfluss 1.8m/h - Einlass/Auslass Durchmesser NPT 3/4**MECUTP**€40.14**4.0★54 rev](https://www.amazon.de/dp/B0CVVQFFLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BACOENG Heizungspumpe Umwälzpumpe RS 25/6-180 Heizung Heizungspumpen 230V/ 50Hz Orange**BACOENG**€43.88**6 rev6mo ago](https://www.amazon.de/dp/B0G8FGXKJ8) [**VEVOR Umwälzpumpe 38 LPM Umwälzpumpensystem mit sofortiger Zirkulation 3-Gang-Steuerung 100 W AC 220240 V G3/4 Zoll auf G1/2 Zoll Adapter Gusseisenkopf für Warmwasserbereitersystem**VEVOR**€30.97**42 rev9mo ago](https://www.amazon.de/dp/B0FSDFJQN7) [**ENVIRON - Wilo Yonos PICO 25/1-6 Hocheffizienzpumpe 180 mm**Environ**€168.44**15 rev9mo ago](https://www.amazon.de/dp/B0FSKR3RZ9) [**Umwälzpumpe Heizung 220V RS25-6/180 Heizungspumpe mit 3 Leistungsstufen (46/85/100w) Zirkulationspumpe Warmwasser 3-stufiger Druck (3/5/6m) Poolheizung Umwelzpumpepumpe Heizung Effizienzpumpe**Hocamel**€34.08**45 rev10mo ago](https://www.amazon.de/dp/B0FPCLZMX4) [**Lfhelper 25/60-180 Umwälzpumpe 220V Heizungspumpe Pumpe Warmwasser Heizung Zirkulationspumpe Hocheffizienzpumpe Druckerhöhungspumpe neu**Lfhelper**€39.09**26 rev1y ago](https://www.amazon.de/dp/B0DN5YZGVS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VEVOR Umwälzpumpe 38 LPM Umwälzpumpensystem mit sofortiger Zirkulation 3-Gang-Steuerung 100 W AC 220240 V G3/4 Zoll auf G1/2 Zoll Adapter Gusseisenkopf für Warmwasserbereitersystem**VEVOR**€30.97**4.1★**▲ 191%**](https://www.amazon.de/dp/B0FSDFJQN7) [**VEVOR Heizungspumpe 8 m Förderhöhe Umwälzpumpe 220 V 60 W 67 L/min hocheffiziente Umwälzpumpe automatische Wasserumwälzpumpe 1-1/2 Zoll NPT-Gewinde EMC Pumpe für Warmwasserbereitersystem**VEVOR**€54.39**4.3★**▲ 154%**](https://www.amazon.de/dp/B0DLN665BR) [**BACOENG Heizungspumpe Umwälzpumpe RS 25/6-180 Heizung Heizungspumpen 230V/ 50Hz Orange**BACOENG**€43.88**4.1★**▲ 123%**](https://www.amazon.de/dp/B0G8FGXKJ8) [**VEVOR Heizungspumpe 4 m Förderhöhe Umwälzpumpe 220 V 22 W 50 L/min hocheffiziente Umwälzpumpe automatische Wasserumwälzpumpe 1-1/2 Zoll NPT-Gewinde EMC Pumpe für Warmwasserbereitersystem**VEVOR**€46.07**4.3★**▲ 122%**](https://www.amazon.de/dp/B0DLNTP585) [**COKDEZ Mini Wasserpumpen(600L/H 10W) Ultra Leise Aquarium pumpe mit hohem Hub brunnenpumpe mit 1 5 m Netzkabel 2 Düsen für Aquarien Teich Brunnen Statuen Hydrokultur**COKDEZ**€9.29**4.2★**▲ 115%**](https://www.amazon.de/dp/B0975FGDFD)
**~~View all trending →~~**
## **What buyers say about heizungspumpe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**21%
*“Super Produkt”*
**Druck**13%
*“Hochwertige Pumpe”*
**Preis-Leistungs-Verhältnis**11%
*“Preis super”*
**Gesamtgröße**10%
*“Passt”*
**Geräuschpegel**8%
*“alles Bestens, prima Leise und Stark.”*
**beworben Vs Tatsächliches Produkt**7%
*“Erfüllt den Zweck”*
**Montage/Installation**4%
*“super einfache Montage”*
**Effizienz**4%
*“Läuft perfekt”*
**Funktionalität insgesamt**3%
*“Bis jetzt macht sie was sie soll ich schalte die Pumpe nur für 1 Minute für die Zirkulation”*
**Sprühen/Durchfluss**2%
*“Sehr zufrieden – perfekte Strömung für mein Aquarium”*
### **What buyers complain about **
**Haltbarkeit**30%
*“Pumpe nach zwei Monaten defekt”*
**Geräuschpegel**11%
*“extrem laut”*
**Qualität insgesamt**9%
*“Wirkt wie ein billiges Spielzeug”*
**beworben Vs Tatsächliches Produkt**7%
*“Falsche Angaben in der Beschreibung”*
**Auslaufsicher**7%
*“Tagesfost oben undicht”*
**Defekt Material/Teile**5%
*“Leider defekt”*
**Materialqualität**4%
*“Günstige bauweise”*
**Funktionalität insgesamt**4%
*“Funktioniert nicht”*
**Stärke**4%
*“Sehr dünnes Plastik”*
**Preis-Leistungs-Verhältnis**4%
*“Ist seinen Preis nicht wert”*
### **Top return reasons **
**Gesamtgröße**43%
**Funktionalität insgesamt**9%
**Defekt Material/Teile**8%
**Kompatibilität – insgesamt**7%
**Geräuschpegel**6%
**Stärke**3%
**beworben Vs Tatsächliches Produkt**3%
**Montage/Installation**3%
**Qualität insgesamt**2%
**Haltbarkeit**2%
## **Common questions**
- **Is heizungspumpe profitable to sell on Amazon Germany?**
- The niche generates €244K/yr across 47 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the heizungspumpe niche?**
- 22 brands and 82 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in heizungspumpe?**
- Top complaints mined from reviews: Haltbarkeit, Geräuschpegel, Qualität insgesamt. The return rate is 1.9%.
- **When does demand for heizungspumpe peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the heizungspumpe niche?**
- Listings span €9.29–€239.77; the average listing price is €78.13 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.
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