---
title: "Search terms — haken - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/haken/search-terms"
last_updated: "2026-08-10T08:39:47.070Z"
locale: en
meta:
  description: "Niche score 58/100 · €484K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · €484K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — haken - Flapen"
---

# **haken**

**Worth a look**

Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 26Conversion 41Competition 89Returns 91Price range 52Avg price 23Brand share 96Review moat 60Quality gap 24

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Review moat**

**Good****1,110.78**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****€484K**

€484K/yr · 1.8M searches

**Price range**

**Good****€2.01–€29.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+0.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****€8.20**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms