---
title: "Fluke — €313K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/fluke"
last_updated: "2026-08-07T00:47:04.190Z"
locale: en
meta:
description: "Niche score 37/100 · €313K/yr market · 203K searches/yr · €179.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · €313K/yr market · 203K searches/yr · €179.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fluke — €313K/yr Amazon DE Niche (2026) - Flapen"
---
# **fluke**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 19Conversion 11Competition 37Returns 83Price range 18Avg price 49Brand share 0Review moat 55Quality gap 48
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,288.59**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€313K**
€313K/yr · 203K searches
**Avg price**
**Okay****€179.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€40.53–€366.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, fluke is a €313K/yr Amazon Germany market (203K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fluke market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€269K–€358K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Fluke97% - Bosch3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/baumarkt/fluke/trend)
## **Top fluke search terms**
- **fluke**103K/yr-8.1%0.4% conv. - **fluke multimeter**61K/yr-18.9%1.7% conv. - **multimeter fluke**28K/yr-19.6%1.6% conv. - **fluk**6K/yr+96.1%0.2% conv. - **fluke messgerät**6K/yr-26.8%0.5% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/fluke/search-terms)
## **Top fluke products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€31K20%€63K30%€94K40%€125K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fluke 15B+ Digital Multimeter**Fluke**€91.72**4.8★63 rev](https://www.amazon.de/dp/B0FQVB1H8V) [2**Fluke 17B+ Digital Multimeter**Fluke**€126.88**4.5★43 rev](https://www.amazon.de/dp/B0FQV4TM9S) [3**Fluke 115 Echteffektiv-Multimeter**Fluke**€189.29**4.7★187 rev](https://www.amazon.de/dp/B0011D6O0A) [4**Fluke 117 Elektriker-Multimeter**Fluke**€256.25**4.8★5,057 rev](https://www.amazon.de/dp/B000O3LUEI) [5**Fluke 179 Echteffektiv-Digitalmultimeter**Fluke**€342.56**4.6★472 rev](https://www.amazon.de/dp/B00012Z0V6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fluke 15B+ Digital Multimeter**Fluke**€91.72**63 rev9mo ago](https://www.amazon.de/dp/B0FQVB1H8V) [**Fluke 17B+ Digital Multimeter**Fluke**€126.88**43 rev9mo ago](https://www.amazon.de/dp/B0FQV4TM9S) [**Fluke 107 Pocket Digital Multimeter**Fluke**€111.11**7 rev9mo ago](https://www.amazon.de/dp/B0FQVBG1H6) [**Bosch Professional Digitales Multimeter GDM 600-15 (True RMS invertiertes LCD misst Frequenz/Durchgang/Widerstand/Kapazität Min/Max/Durchschnitt Messleitungen MS 90)**Bosch**€123.30**128 rev1y ago](https://www.amazon.de/dp/B0F2N8DZ93) [**FLK-FEV300-CON-TY2**Fluke**€280.11**2 rev3y ago](https://www.amazon.de/dp/B0BXHG8F4H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fluke 107 Pocket Digital Multimeter**Fluke**€111.11**4.1★**▲ 82%**](https://www.amazon.de/dp/B0FQVBG1H6) [**Fluke 15B+ Digital Multimeter**Fluke**€91.72**4.8★**▲ 56%**](https://www.amazon.de/dp/B0FQVB1H8V) [**FLUKE-302+/EUR**Fluke**€90.20**4.7★**▲ 45%**](https://www.amazon.de/dp/B00JXF8OKG) [**Fluke 17B+ Digital Multimeter**Fluke**€126.88**4.5★**▲ 42%**](https://www.amazon.de/dp/B0FQV4TM9S) [**Fluke Echteffektiv-Strommesszange 325**Fluke**€222.82**4.7★**▲ 14%**](https://www.amazon.de/dp/B0091EXB2A)
**~~View all trending →~~**
## **What buyers say about fluke**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**40%
*“Beste Qualität”*
**Preis-Leistungs-Verhältnis**16%
*“super Preisleistung für ein Markengerät”*
**Benutzerfreundlichkeit**13%
*“Einfach zu bedienen und handlich”*
**Stärke**8%
*“Sehr robust und super Qualität”*
**Messung / Ablesegenauigkeit**7%
*“Tolles Gerät, Messungen sind top”*
**beworben Vs Tatsächliches Produkt**6%
*“Der gelieferte Artikel entspricht in vollem Umfang den Erwartungen”*
**Helligkeit/Glanz/Glühen**3%
*“Beleuchtung funktioniert”*
**Design insgesamt**3%
*“Macht zuverlässig das, was er soll; Spitzenqualität und -design”*
**Griff**1%
*“Durch die kompakte Bauform liegt es auch sehr gut in der Hand”*
**Kompaktheit**1%
*“Durch die kompakte Bauform liegt es auch sehr gut in der Hand”*
### **What buyers complain about **
**Qualität insgesamt**20%
*“Günstige sind besser”*
**Haltbarkeit**20%
*“Leider defekt nach 2 Monaten / keine Gewährleistung”*
**Preis-Leistungs-Verhältnis**13%
*“Der Preis ist natürlich höher als bei No-Name-Alternativen”*
**Produktzustand**10%
*“Es war wahrscheinlich ein rückläufer”*
**Gesamt anzeigen**10%
*“Das Display hat einen Fehler”*
### **Top return reasons **
**Funktionalität insgesamt**15%
**Defekt Material/Teile**14%
**Gesamt anzeigen**11%
**Gesamtgröße**11%
**Produktzustand**9%
**beworben Vs Tatsächliches Produkt**7%
**Kompatibilität – insgesamt**5%
**Preis-Leistungs-Verhältnis**5%
**Touch-/Tastensteuerung**4%
**Benutzerfreundlichkeit**3%
## **Common questions**
- **Is fluke profitable to sell on Amazon Germany?**
- The niche generates €313K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the fluke niche?**
- 2 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fluke?**
- Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 1.6%.
- **When does demand for fluke peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the fluke niche?**
- Listings span €40.53–€366.57; the average listing price is €179.05 (sweet spot $15–$100). The average incumbent carries 1,289 reviews — the moat a new listing must climb.
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