---
title: "Trend — expander - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/expander/trend"
last_updated: "2026-07-21T08:42:20.334Z"
locale: en
meta:
  description: "expander shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "expander shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — expander - Flapen"
---

# **expander**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 80Conversion 75Competition 48Returns 97Price range 71Avg price 50Brand share 74Review moat 47Quality gap 40

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+71.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****€5.75–€37.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€587K**

€587K/yr · 698K searches

**Avg price**

**Good****€11.94**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,829.04**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality