---
title: "Products — briefkasten - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/briefkasten/products"
last_updated: "2026-08-10T13:59:45.334Z"
locale: en
meta:
  description: "Niche score 60/100 · €2.5M/yr market · 3.2M searches/yr · €44.07 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · €2.5M/yr market · 3.2M searches/yr · €44.07 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — briefkasten - Flapen"
---

# **briefkasten**

**Launch it**

A $2.5M/yr market growing +2.7% this quarter with returns at 0.2% — clears our launch bar.

Market size 95Growth 28Conversion 22Competition 73Returns 99Price range 30Avg price 95Brand share 59Review moat 50Quality gap 42

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****€2.5M**

€2.5M/yr · 3.2M searches

**Avg price**

**Incredible****€44.07**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,506.92**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€13.53–€294.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+2.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

## Products