---
title: "Brenngel — €67K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/brenngel"
last_updated: "2026-08-07T11:39:36.141Z"
locale: en
meta:
description: "Niche score 51/100 · €67K/yr market · 40K searches/yr · €20.78 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €67K/yr market · 40K searches/yr · €20.78 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brenngel — €67K/yr Amazon DE Niche (2026) - Flapen"
---
# **brenngel**
**Worth a look**
Shows low returns (0.0%), but a small market ($67K/yr) keeps it on the watch list.
Market size 17Growth 42Conversion 79Competition 35Returns 100Price range 77Avg price 89Brand share 45Review moat 61Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€20.78**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€7.53–€40.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,072.68**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€67K**
€67K/yr · 40K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, brenngel is a €67K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brenngel market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€31K–€42K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **11%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**15%**
- binoa20% - höfats19% - Höfer Chemie16% - Farmlight12% - HENDI11% - HaA8% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
3K2KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/baumarkt/brenngel/trend)
## **Top brenngel search terms**
- **brenngel**23K/yr+10.8%4.6% conv. - **brenngel tischfeuer**5K/yr+73.0%6.3% conv. - **bioethanol gel**5K/yr-14.8%4.9% conv. - **brenngel bioethanol gel**3K/yr+2.7%6.8% conv. - **ethanol gel**4K/yr-2.1%3.3% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/brenngel/search-terms)
## **Top brenngel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€7K15%€10K20%€13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 x 1L Brenngel für Gel Kamine & Gel Feuerstellen - Hergestellt aus Premium Bio-Ethanol 96 6% Vol. - 12 Liter in 1L Flaschen zum handlichen & sicheren Gebrauch - Made in Germany!!!**binoa**€40.30**4.6★640 rev](https://www.amazon.de/dp/B004O8UVNU) [2**höfats - Spin Bioethanol Brenngel - rußfreie Ethanol Brennpaste 6X 1 Liter Nachfüllflasche - Zubehör für Spin 90 & 120 Tischfeuer Tischkamin**höfats**€34.90**4.6★3,249 rev](https://www.amazon.de/dp/B07WVZ3CBF) [3**HENDI Brennpaste Flasche ruß- und geruchlos Brenngel Fire Paste für Wärmebehälter zum Warmhalten von Speisen für Chafing Dish 1L**HENDI**€8.47**4.5★920 rev](https://www.amazon.de/dp/B007093L9G) [4**Brenngel 3X 1 Liter Flaschen für Gelkamine Ethanolkamine Wandkamine Bodenkamine**Farmlight**€15.69**4.5★110 rev](https://www.amazon.de/dp/B08MWND9VS) [5**HaA Bioethanol 96 6% Premium 6 x 1L Fur Bioethanol Kamin & Tischfeuer Indoor Bio Ethanol fur Tischkamin Indoor & Outdoor - Geruchsarm & ruckstandsfrei aus nachwachsenden Rohstoffen**HaA**€21.72**4.6★110 rev](https://www.amazon.de/dp/B0FC6NX87C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eversmoke Premium Brenngel Dickflüssig Ethanol-Basis 3 STK**EVERSMOKE**€16.94**0 rev1mo ago](https://www.amazon.de/dp/B0H4HL7LB3) [**HaA Bioethanol 96 6% Premium 6 x 1L Fur Bioethanol Kamin & Tischfeuer Indoor Bio Ethanol fur Tischkamin Indoor & Outdoor - Geruchsarm & ruckstandsfrei aus nachwachsenden Rohstoffen**HaA**€21.72**110 rev1y ago](https://www.amazon.de/dp/B0FC6NX87C) [**Area52 Bioethanol 6x1L Set Ethanol Reiner Ethylalkohol mit 96 6% Reinheitsgrad Für Ethanolkamine Tischkamine & Bioethanol-Feuerstellen Geruchslos & rußfrei Für Indoor & Outdoor (6 x 1L)**AREA52**€18.05**289 rev1y ago](https://www.amazon.de/dp/B0FBWP5KNQ) [**höfats - flüssig Bioethanol Spin 900 | 1200 | 1500 Rauch- und Rußfreies Ethanol - 6X 1 Liter Nachfüllflasche - Zubehör für Spin mit Bio-Burner Tischfeuer Tischkamin für Indoor und Outdoor**höfats**€29.90**806 rev2y ago](https://www.amazon.de/dp/B0CKF1KMDG) [**12x Eversmoke Sicherheits Premium Bio Brennpaste Brenngel Chafing Dish Speisenwärmer (12 Dosen je 200g)**EVERSMOKE**€20.58**676 rev4y ago](https://www.amazon.de/dp/B09TRY75R5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eversmoke Premium Brenngel Dickflüssig Ethanol-Basis 3 STK**EVERSMOKE**€16.94**0.0★**▲ 338%**](https://www.amazon.de/dp/B0H4HL7LB3) [**HaA Bioethanol 96 6% Premium 6 x 1L Fur Bioethanol Kamin & Tischfeuer Indoor Bio Ethanol fur Tischkamin Indoor & Outdoor - Geruchsarm & ruckstandsfrei aus nachwachsenden Rohstoffen**HaA**€21.72**4.6★**▲ 285%**](https://www.amazon.de/dp/B0FC6NX87C) [**Farmlight Brennpaste Brenngel Anzündpaste Gel Paste Fondue Raclett Grill (3 liter)**Farmlight**€16.82**4.6★**▲ 183%**](https://www.amazon.de/dp/B01I9ESA8M) [**HENDI Brennpaste Flasche ruß- und geruchlos Brenngel Fire Paste für Wärmebehälter zum Warmhalten von Speisen für Chafing Dish 1L**HENDI**€8.47**4.5★**▲ 70%**](https://www.amazon.de/dp/B007093L9G) [**Bioethanol 96 6% 12 x 1L Flaschen zum handlichen Gebrauch- Reinheit Qualität Sicherheit & nachhaltige Herstellung - Made in Germany**Pure Flame Premium Bioethanol**€29.49**4.6★**▲ 23%**](https://www.amazon.de/dp/B0047UNGHI)
**~~View all trending →~~**
## **What buyers say about brenngel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Super 👍 Super Produkt”*
**Geruch**16%
*“nicht stinkt nicht”*
**beworben Vs Tatsächliches Produkt**15%
*“Produkt ist so wie beschrieben”*
**Preis-Leistungs-Verhältnis**11%
*“Preis und Leistung stimmt”*
**Feuerwiderstand**5%
*“Es brennt super”*
**Heizung**4%
*“Wohlige Wärme ohne Schornstein”*
**Umweltfreundlichkeit**4%
*“Das Bioethanol der Firma Area52 ist SUPER”*
**Effizienz**3%
*“Hat auch sehr gut funktioniert”*
**Gesamtgröße**2%
*“Passt”*
**Benutzerfreundlichkeit**2%
*“lässt sich gut anwenden”*
### **What buyers complain about **
**Geruch**37%
*“wenig Geruch”*
**Entflammbar**28%
*“Starke Rußbildung”*
**Preis-Leistungs-Verhältnis**11%
*“auch teurer”*
**beworben Vs Tatsächliches Produkt**4%
*“Produkt nicht wie beschrieben”*
**Dicke**4%
*“nach der 3-4 Benutzung war es dann dünnflüssig”*
**Auslaufsicher**4%
*“Undichte Flaschenverschlüsse”*
**Einfache Reinigung**2%
*“Dieses Brengel hinterlässt schwer zu reinigende Rückstände im Brennbehälter”*
**Qualität insgesamt**2%
*“Schlechte Qualität, Brennpaste geht ständig aus obwohl es noch genug davon in dem Behälter ist”*
### **Top return reasons **
**Geruch**23%
**Funktionalität insgesamt**20%
**Farbe**9%
**Gesamtgröße**9%
**Kompatibilität – insgesamt**9%
**Speicherkapazität**7%
**Entflammbar**7%
**Benutzerfreundlichkeit**5%
**Verriegelungsmechanismus**5%
**beworben Vs Tatsächliches Produkt**5%
## **Common questions**
- **Is brenngel profitable to sell on Amazon Germany?**
- The niche generates €67K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the brenngel niche?**
- 11 brands and 30 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in brenngel?**
- Top complaints mined from reviews: Geruch, Entflammbar, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for brenngel peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the brenngel niche?**
- Listings span €7.53–€40.30; the average listing price is €20.78 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.
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