---
title: "Bohrmaschine — €2.1M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/bohrmaschine"
last_updated: "2026-08-10T09:56:34.642Z"
locale: en
meta:
description: "Niche score 47/100 · €2.1M/yr market · 1.4M searches/yr · €72.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €2.1M/yr market · 1.4M searches/yr · €72.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bohrmaschine — €2.1M/yr Amazon DE Niche (2026) - Flapen"
---
# **bohrmaschine**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 18Conversion 27Competition 44Returns 68Price range 47Avg price 85Brand share 15Review moat 35Quality gap 42
**Market size**
**Incredible****€2.1M**
€2.1M/yr · 1.4M searches
**Avg price**
**Great****€72.87**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****€18.07–€192.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,960.55**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, bohrmaschine is a €2.1M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bohrmaschine market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **€1.5M–€1.8M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**172**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 91%
**Open market**
**3%**
- Bosch Professional40% - Bosch34% - Einhell13% - DEKOPRO3% - Dong Cheng3% - Mannesmann3% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/baumarkt/bohrmaschine/trend)
## **Top bohrmaschine search terms**
- **bohrmaschine**616K/yr-15.9%1.7% conv. - **schlagbohrmaschine**310K/yr-16.3%1.6% conv. - **bohrmaschinen**72K/yr-6.2%0.4% conv. - **bosch bohrmaschine**66K/yr-15.6%2.1% conv. - **schlagbohrer**47K/yr-7.0%1.7% conv. - **bosch schlagbohrmaschine**51K/yr-14.9%2.0% conv. - **bohrmaschine bosch**43K/yr-21.1%2.2% conv. - **drill machine**44K/yr-17.2%1.1% conv. - **schlagbohrmaschinen**16K/yr-2.8%0.5% conv. - **drills**11K/yr+19.0%0.1% conv. [**All search terms **](https://flapen.com/research/de/baumarkt/bohrmaschine/search-terms)
## **Top bohrmaschine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€105K10%€210K15%€315K20%€420K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bosch Professional Schlagbohrmaschine GSB 13 RE (Leistung 600 Watt inkl. Tiefenanschlag 210mm Schnellspannbohrfutter 13mm)**Bosch Professional**€47.81**4.4★8,817 rev](https://www.amazon.de/dp/B000EBN174) [2**Bosch Schlagbohrmaschine EasyImpact 600 (600 Watt im Koffer)**Bosch**€37.55**4.4★4,975 rev](https://www.amazon.de/dp/B092ZNHV8K) [3**Bosch Professional Bohrhammer GBH 2-21 (mit SDS pPus inkl. Zusatzhandgriff Maschinentuch Tiefenanschlag Handwerkoffer) Battery Powered**Bosch Professional**€76.45**4.7★2,575 rev](https://www.amazon.de/dp/B08XWN9H9N) [4**Bosch Schlagbohrmaschine UniversalImpact 800 (800 Watt Koffer) Battery Powered Green**Bosch**€63.54**4.6★8,201 rev](https://www.amazon.de/dp/B06XR5FVW3) [5**Einhell Schlagbohrmaschine TC-ID 550 E (550 W Drehzahlregelelektronik Drehzahlvorwahl Rechts-/Linkslauf Metall-Tiefenanschlag Zusatzhandgriff)**Einhell**€24.09**4.3★1,289 rev](https://www.amazon.de/dp/B073V16YBH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bosch Akku Schlagbohrschrauber EasyImpact 18V-38 (1x Akku 2 5 Ah 18 Volt System; im Koffer) Battery Powered Cordless Green**Bosch**€56.46**708 rev1y ago](https://www.amazon.de/dp/B0FC6YFDL7) [**Einhell Akku-Schlagbohrschrauber TE-CD 18/44 Li-i (1x2 5Ah) Power X-Change (18 V 44 Nm Schlagbohrfunktion 13 mm Metallbohrfutter 2-Gang inkl. 2 5 Ah Akku & Ladegerät)**Einhell**€44.33**1,296 rev1y ago](https://www.amazon.de/dp/B0DDXZMYF2) [**DEKOPRO Akkuschrauber Set 20V Hochleistungs Akku Bohrmaschine 2-Gang Akkubohrer mit Akku und Ladegerät Bohrmaschinen mit 18+1 Drehmomentstufen Akku Schrauber für Schrauben Bohren und DIY**DEKOPRO**€25.06**511 rev2y ago](https://www.amazon.de/dp/B0CWP55Z6K) [**Akkuschrauber Akku Bohrschrauber AkkubohrerBohrmaschine Schrauber setDEKOPRO 20V 30tlg Zubehör 18+1 Drehmomentstufen Schlagbohrschrauber 40Nm mit Akku und Ladegerät 20 Volt Akku-Bohrschrauber**DEKOPRO**€26.80**2,452 rev2y ago](https://www.amazon.de/dp/B0CC1S7SPC) [**Bosch Schlagbohrmaschine UniversalImpact 730 (Präzisionsbohren in Mauerwerk Holz und Stahl; 730-Watt-Motor; im Koffer)**Bosch**€55.75**178 rev2y ago](https://www.amazon.de/dp/B0CBTZ7F57)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Einhell Akku-Schlagbohrschrauber TE-CD 18/44 Li-i (1x2 5Ah) Power X-Change (18 V 44 Nm Schlagbohrfunktion 13 mm Metallbohrfutter 2-Gang inkl. 2 5 Ah Akku & Ladegerät)**Einhell**€44.33**4.7★**▲ 178%**](https://www.amazon.de/dp/B0DDXZMYF2) [**Einhell Akku-Schlagbohrschrauber-Set TE-CD 18/40 Li-i +64 (2x2 0 Ah) Power X-Change (Li-Ion 18 V 40 Nm Drehzahl-Elektronik 2-Gang-Getriebe max. 24.000 min-1 inkl. Akkus Ladegerät & Zubehör)**Einhell**€97.90**4.6★**▲ 121%**](https://www.amazon.de/dp/B0987W5VK6) [**Bosch Akku Schlagbohrschrauber EasyImpact 18V-38 (1x Akku 2 5 Ah 18 Volt System; im Koffer) Battery Powered Cordless Green**Bosch**€56.46**4.8★**▲ 98%**](https://www.amazon.de/dp/B0FC6YFDL7) [**DEKOPRO Akkuschrauber Set 20V Hochleistungs Akku Bohrmaschine 2-Gang Akkubohrer mit Akku und Ladegerät Bohrmaschinen mit 18+1 Drehmomentstufen Akku Schrauber für Schrauben Bohren und DIY**DEKOPRO**€25.06**4.4★**▲ 96%**](https://www.amazon.de/dp/B0CWP55Z6K) [**Bosch Professional 12V System Akku Bohrschrauber GSR 12V-15 (inkl. 2x2.0 Akku Ladegerät 39tlg.-Zubehör-Set Werkzeugtasche) - Amazon Exclusive**Bosch Professional**€93.08**4.8★**▲ 73%**](https://www.amazon.de/dp/B015WGDX6E)
**~~View all trending →~~**
## **What buyers say about bohrmaschine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**26%
*“Good for this price, acceptable”*
**Qualität insgesamt**23%
*“Super Produkt”*
**Benutzerfreundlichkeit**8%
*“The drill was easy to use”*
**Stärke**8%
*“It is also powerful”*
**beworben Vs Tatsächliches Produkt**6%
*“Alle Erwartungen erfüllt”*
**Akkulaufzeit**5%
*“Genug Power”*
**Gesamtgröße**3%
*“Passt”*
**Gewicht leicht**3%
*“Kraftvoll, präzise und dabei angenehm leicht in der Hand”*
**Griff**2%
*“schön handlich auch für kleine Hände”*
**Effizienz**2%
*“Geht super”*
### **What buyers complain about **
**Qualität insgesamt**16%
*“Kompletter Müll”*
**Haltbarkeit**15%
*“Bei zweiter Anwendung defekt”*
**Funktionalität insgesamt**8%
*“Schafft nichtmal bei mir in die Wand zu bohren”*
**Preis-Leistungs-Verhältnis**5%
*“Billig Kaufen = 2x kaufen”*
**Defekt Material/Teile**4%
*“Pünktlich geliefert und ein defektes Teil ersetzt”*
**Wartung und Reparatur**4%
*“In der Garantiezeit wurde die Mechanik gewechselt”*
**Stärke**4%
*“War zu schwach”*
**Produktzustand**4%
*“Benutztes Produkt”*
**Geräuschpegel**3%
*“Viel zu laut”*
**Materialqualität**2%
*“bei etwas härterem Material fehlt einfach die Leistung.”*
### **Top return reasons **
**Funktionalität insgesamt**18%
**Stärke**15%
**Defekt Material/Teile**11%
**Gesamtgröße**7%
**Qualität insgesamt**6%
**Gewicht schwer**6%
**Produktzustand**5%
**Mechanismus probleme**5%
**Preis-Leistungs-Verhältnis**4%
**Haltbarkeit**3%
## **Common questions**
- **Is bohrmaschine profitable to sell on Amazon Germany?**
- The niche generates €2.1M/yr across 29 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the bohrmaschine niche?**
- 9 brands and 172 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in bohrmaschine?**
- Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Funktionalität insgesamt. The return rate is 2.3%.
- **When does demand for bohrmaschine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the bohrmaschine niche?**
- Listings span €18.07–€192.52; the average listing price is €72.87 (sweet spot $15–$100). The average incumbent carries 2,961 reviews — the moat a new listing must climb.
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