---
title: "Trend — balkon - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/balkon/trend"
last_updated: "2026-08-10T13:35:47.085Z"
locale: en
meta:
  description: "Niche score 58/100 · €73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · €73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — balkon - Flapen"
---

# **balkon**

**Worth a look**

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 76Conversion 3Competition 85Returns 81Price range 10Avg price 95Brand share 96Review moat 25Quality gap 68

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****€34.50**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+61.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,168.33**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****€73K**

€73K/yr · 811K searches

**Price range**

**Bad****€5.09–€864.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend