---
title: "Search terms — bad - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/bad/search-terms"
last_updated: "2026-08-10T11:41:33.021Z"
locale: en
meta:
  description: "Niche score 50/100 · €28K/yr market · 401K searches/yr · €14.03 avg price. Soft demand (-37.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €28K/yr market · 401K searches/yr · €14.03 avg price. Soft demand (-37.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — bad - Flapen"
---

# **bad**

**Worth a look**

Shows no brand lock-in (top 5 brands take 25% of clicks), but soft demand (-37.5% this quarter) keeps it on the watch list.

Market size 7Growth 6Conversion 6Competition 95Returns 88Price range 70Avg price 67Brand share 97Review moat 59Quality gap 45

**Brand share**

**Incredible****25%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****€4.20–€40.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€14.03**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,159.23**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****€28K**

€28K/yr · 401K searches

**Growth**

**Bad****-37.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms