---
title: "Trend — adventskalender 2025 - Flapen"
canonical_url: "https://flapen.com/research/de/baumarkt/adventskalender-2025/trend"
last_updated: "2026-07-21T07:23:50.173Z"
locale: en
meta:
  description: "adventskalender 2025 shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "adventskalender 2025 shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — adventskalender 2025 - Flapen"
---

# **adventskalender 2025**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 86Growth 0Conversion 2Competition 89Returns 98Price range 35Avg price 95Brand share 96Review moat 69Quality gap 57

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Incredible****29%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****€29.81**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Market size**

**Great****€1.5M**

€1.5M/yr · 35.7M searches

**Review moat**

**Good****744.55**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€3.36–€242.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-50.9%**

90-day search growth — must beat 0% to launch