---
title: "Trend — windeln 2 - Flapen"
canonical_url: "https://flapen.com/research/de/baby/windeln-2/trend"
last_updated: "2026-07-21T06:26:23.949Z"
locale: en
meta:
  description: "windeln 2 shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "windeln 2 shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — windeln 2 - Flapen"
---

# **windeln 2**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 73Growth 39Conversion 65Competition 3Returns 99Price range 80Avg price 95Brand share 0Review moat 30Quality gap 80

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€28.28**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****€8.82–€42.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€801K**

€801K/yr · 488K searches

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+11.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,472**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand