---
title: "Matratze 40x90 — €28K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/baby/matratze-40x90"
last_updated: "2026-08-06T15:54:45.541Z"
locale: en
meta:
description: "Niche score 36/100 · €28K/yr market · 28K searches/yr · €21.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €28K/yr market · 28K searches/yr · €21.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matratze 40x90 — €28K/yr Amazon DE Niche (2026) - Flapen"
---
# **matratze 40x90**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 21Conversion 56Competition 21Returns 87Price range 70Avg price 91Brand share 7Review moat 60Quality gap 23
**Avg price**
**Great****€21.49**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€4.05–€41.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,096.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€28K**
€28K/yr · 28K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, matratze 40x90 is a €28K/yr Amazon Germany market (28K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matratze 40x90 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€27K–€32K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **60%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**1%**
- Julius Zöllner39% - KiNDERWELT30% - Totsy Baby23% - PEKITAS3% - Träumeland3% - Dreamzie1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
800600Prime Day '24Spike '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/baby/matratze-40x90/trend)
## **Top matratze 40x90 search terms**
- **matratze 40x90**8K/yr-2.0%3.9% conv. - **babymatratze 40x90**7K/yr-21.3%5.0% conv. - **baby matratze 90x40**8K/yr-20.5%4.5% conv. - **matratze 90x40**5K/yr+23.3%4.1% conv. [**All search terms **](https://flapen.com/research/de/baby/matratze-40x90/search-terms)
## **Top matratze 40x90 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€3K20%€6K30%€8K40%€11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stubenwagen Baby Matratzen Kinderwagen Basic - Matratze Beistellbett Babywiege Kindermatratze Reisebett Nässeschutz Moseskorb Matraze 40 x 90 Kinderwagenmatratze Oeko-Tex**Totsy Baby**€19.82**4.5★856 rev](https://www.amazon.de/dp/B0D1FQNH34) [2**Julius Zöllner Allegro 40x90 cm Babymatratze für die Wiege - ideal für Neugeborene - Made in Germany - schadstoffgeprüft und für Allergiker geeignet atmungsaktiv sehr guter Liegekomfort**Julius Zöllner**€20.48**4.6★3,082 rev](https://www.amazon.de/dp/B000U32KUA) [3**KiNDERWELT Babymatratze 40x90 cm Schaumkernmatratze gesteppt Matratze für Babybett Schaumstoffmatratze Baby und Neugeborene Made in Germany**KiNDERWELT**€24.85**4.6★671 rev](https://www.amazon.de/dp/B01KVGSRWA) [4**KiNDERWELT Babymatratze 40x90x10 cm Schaumkernmatratze Komfortbezug gesteppt Matratze für Kinderbett Schaumstoffmatratze Kinder Made in Germany**KiNDERWELT**€30.70**5.0★19 rev](https://www.amazon.de/dp/B0DG3335R5) [5**Julius Zöllner 1550090400 - Wiegenmatratze (eckig) Dr. Lübbe Air Plus Mittel 90 x 40 cm Weiß**Julius Zöllner**€24.92**4.7★2,458 rev](https://www.amazon.de/dp/B000U2YICY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Julius Zöllner Wiegenmatratzen-Set Traumfänger Air 90x40 cm 4-teilig**Julius Zöllner**€36.73**0 rev5mo ago](https://www.amazon.de/dp/B0GM1XXJX1) [**Dreamzie 2er Set Spannbettlaken 40x90 cm Beistellbett - Baumwolle Oeko-Tex - Bettlaken für Stubenwagen & Babybett klein - Woodland Weiß/Grau**Dreamzie**€11.07**353 rev5mo ago](https://www.amazon.de/dp/B0FQTS5YGL) [**Julius Zöllner Jersey Spannbettlaken für Wiegen 90x40cm und Stubenwagen 100% Baumwolle Standard 100 by Oeko-TEX Shell (1er Pack)**Julius Zöllner**€4.05**36 rev8mo ago](https://www.amazon.de/dp/B0FYGX7165) [**KiNDERWELT Babymatratze 40x90x10 cm Schaumkernmatratze Komfortbezug gesteppt Matratze für Kinderbett Schaumstoffmatratze Kinder Made in Germany**KiNDERWELT**€30.70**19 rev1y ago](https://www.amazon.de/dp/B0DG3335R5) [**MAKIAN wasserdichte Betteinlage - Matratzenauflage 40x90 cm - Molton Matratzenschoner aus Baumwolle - Oeko-TEX Standard 100 geprüft wasserdicht & hygienisch - Kochfest & trocknergeeignet**MAKIAN**€8.35**117 rev2y ago](https://www.amazon.de/dp/B0D1VTXG7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Julius Zöllner Jersey Spannbettlaken für Wiegen 90x40cm und Stubenwagen 100% Baumwolle Standard 100 by Oeko-TEX Shell (1er Pack)**Julius Zöllner**€4.05**4.5★**▲ 241%**](https://www.amazon.de/dp/B0FYGX7165) [**Julius Zöllner Wiegenmatratzen-Set Traumfänger Air 90x40 cm 4-teilig**Julius Zöllner**€36.73**0.0★**▲ 202%**](https://www.amazon.de/dp/B0GM1XXJX1) [**Träumeland Matratze für Beistellbett 40 x 90 x 5 cm eckig - Oeko-Tex zertifiziert & schadstoffgeprüft | Brise Light made in Austria**Träumeland**€41.01**4.7★**▲ 140%**](https://www.amazon.de/dp/B001AXLDH0) [**Dreamzie 2er Set Spannbettlaken 40x90 cm Beistellbett - Baumwolle Oeko-Tex - Bettlaken für Stubenwagen & Babybett klein - Woodland Weiß/Grau**Dreamzie**€11.07**4.8★**▲ 129%**](https://www.amazon.de/dp/B0FQTS5YGL) [**KiNDERWELT Babymatratze 40x90x10 cm Schaumkernmatratze Komfortbezug gesteppt Matratze für Kinderbett Schaumstoffmatratze Kinder Made in Germany**KiNDERWELT**€30.70**5.0★**▲ 77%**](https://www.amazon.de/dp/B0DG3335R5)
**~~View all trending →~~**
## **What buyers say about matratze 40x90**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**29%
*“sehr gutes Produkt”*
**beworben Vs Tatsächliches Produkt**13%
*“Produkt wie beschrieben”*
**Gesamtgröße**13%
*“Passt perfekt ins Kinderbett”*
**Komfort insgesamt**13%
*“Sehr angenehm, klare Weiterempfehlung”*
**Schaum**8%
*“Gute Matratze Baby Bett”*
**Weiches Gefühl**5%
*“Der kleine schläft sehr gut darauf, weder zu hart noch zu weich”*
**Dicke**4%
*“Sie hat eine vernünftige Dicke und fühlt sich super an”*
**Kissen**4%
*“Sehr gute Matrtaze zum fairen Preis”*
**Preis-Leistungs-Verhältnis**2%
*“Sehr gute Matrtaze zum fairen Preis”*
**Geruch**2%
*“Einwandfrei, einigermaßen geruchsneutral”*
### **What buyers complain about **
**Gesamtgröße**25%
*“passt leider nicht in das Kinderbett”*
**Geruch**22%
*“Der Bezug riecht nach Chemie”*
**Preis-Leistungs-Verhältnis**17%
*“Gut preise teuer”*
**Dünn**17%
*“Bisschen dünn”*
### **Top return reasons **
**Gesamtgröße**63%
**Dünn**7%
**Geruch**6%
**Weiches Gefühl**5%
**Qualität insgesamt**4%
**beworben Vs Tatsächliches Produkt**2%
**Hartes Gefühl**2%
**Farbe**2%
**Komfort insgesamt**1%
**Stärke**1%
## **Common questions**
- **Is matratze 40x90 profitable to sell on Amazon Germany?**
- The niche generates €28K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the matratze 40x90 niche?**
- 7 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in matratze 40x90?**
- Top complaints mined from reviews: Gesamtgröße, Geruch, Preis-Leistungs-Verhältnis. The return rate is 1.4%.
- **When does demand for matratze 40x90 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the matratze 40x90 niche?**
- Listings span €4.05–€41.01; the average listing price is €21.49 (sweet spot $15–$100). The average incumbent carries 1,097 reviews — the moat a new listing must climb.
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