---
title: "Trend — ekzem creme - Flapen"
canonical_url: "https://flapen.com/research/de/baby/ekzem-creme/trend"
last_updated: "2026-08-06T21:40:29.028Z"
locale: en
meta:
  description: "Niche score 45/100 · €160K/yr market · 174K searches/yr · €12.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · €160K/yr market · 174K searches/yr · €12.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — ekzem creme - Flapen"
---

# **ekzem creme**

**Skip it**

Soft demand (-11.3% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 19Conversion 75Competition 33Returns 99Price range 41Avg price 58Brand share 28Review moat 25Quality gap 55

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****€12.92**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€6.80–€20.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€160K**

€160K/yr · 174K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,228.86**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch

## Trend