---
title: "Trend — einmalwaschlappen - Flapen"
canonical_url: "https://flapen.com/research/de/baby/einmalwaschlappen/trend"
last_updated: "2026-07-21T07:11:10.583Z"
locale: en
meta:
  description: "einmalwaschlappen shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "einmalwaschlappen shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — einmalwaschlappen - Flapen"
---

# **einmalwaschlappen**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Market size 51Growth 28Conversion 87Competition 24Returns 99Price range 58Avg price 51Brand share 50Review moat 71Quality gap 38

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****655.92**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****€4.82–€28.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€300K**

€300K/yr · 247K searches

**Avg price**

**Good****€12.17**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf