---
title: "Trend — baby shampoo - Flapen"
canonical_url: "https://flapen.com/research/de/baby/baby-shampoo/trend"
last_updated: "2026-08-10T04:59:50.633Z"
locale: en
meta:
  description: "Niche score 34/100 · €44K/yr market · 144K searches/yr · €4.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · €44K/yr market · 144K searches/yr · €4.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — baby shampoo - Flapen"
---

# **baby shampoo**

**Skip it**

Prices mostly outside the sweet spot ($1.58–$8.05) — this niche doesn't clear our bar today.

Market size 11Growth 23Conversion 73Competition 43Returns 99Price range 0Avg price 13Brand share 7Review moat 33Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,164.39**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****€4.57**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****€44K**

€44K/yr · 144K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****€1.58–€8.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend