---
title: "Sommerreifen 195 65 R15 — €8K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/auto-motorrad/sommerreifen-195-65-r15"
last_updated: "2026-08-10T06:29:28.256Z"
locale: en
meta:
description: "Niche score 54/100 · €8K/yr market · 16K searches/yr · €45.92 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €8K/yr market · 16K searches/yr · €45.92 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sommerreifen 195 65 R15 — €8K/yr Amazon DE Niche (2026) - Flapen"
---
# **sommerreifen 195 65 r15**
**Worth a look**
Shows low returns (0.6%), but a small market ($8K/yr) keeps it on the watch list.
Market size 2Growth 55Conversion 13Competition 60Returns 97Price range 95Avg price 95Brand share 54Review moat 88Quality gap 67
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€45.92**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€33.23–€63.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****237.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+28.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€8K**
€8K/yr · 16K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, sommerreifen 195 65 r15 is a €8K/yr Amazon Germany market (16K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sommerreifen 195 65 r15 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€11K–€23K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#626**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **17%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **233 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 98%
**Open market**
**20%**
- Kumho20% - Goodride18% - BERLIN TIRES13% - DUNLOP11% - HANKOOK11% - Nexen7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.
700500Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/de/auto-motorrad/sommerreifen-195-65-r15/trend)
## **Top sommerreifen 195 65 r15 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3048%€60812%€91216%€1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOODRIDE - 195/65 R15 TL 91H Z 107 - Sommerreifen**Goodride**€42.97**4.8★21 rev](https://www.amazon.de/dp/B099DXGWGV) [2**Kumho ES31 - 195/65R15 65H - Sommerreifen**Kumho**€39.09**4.8★26 rev](https://www.amazon.de/dp/B07B8YRWD8) [3**Sommerreifen DUNLOP 195/65 R15 91H SP Sport Blu Response**DUNLOP**€52.79**4.7★475 rev](https://www.amazon.de/dp/B00AZTNYOU) [4**Kumho ES31-195/65R15 91T - Sommerreifen**Kumho**€40.45**3.9★12 rev](https://www.amazon.de/dp/B07B8ZPXN1) [5**BERLIN Tires SUMMER HP1 195/65 R15 91V - D/B/71dB Sommerreifen (PKW)**BERLIN TIRES**€35.94**4.3★245 rev](https://www.amazon.de/dp/B089RMNHQ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dunlop Sport BluResponse 195/65 R15 91H Sommerreifen**DUNLOP**€56.47**0 rev2y ago](https://www.amazon.de/dp/B00LVVRDAM) [**Berlin Tires Summer UHP 2 195/65 R15 95H XL - C/C/70dB Sommerreifen (PKW)**BERLIN TIRES**€35.19**41 rev2y ago](https://www.amazon.de/dp/B0CWHDX2D4) [**Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)**BERLIN TIRES**€38.64**852 rev2y ago](https://www.amazon.de/dp/B0CV471DRS) [**195/65VR15 NOKIAN TL WETPROOF 1 (NEU) 91V**Nokian Tyres**€45.90**63 rev2y ago](https://www.amazon.de/dp/B0CT9HK77Z) [**ARIVO 195/65R15 91V PREMIO ARZERO BSW Sommerreifen TL**Arivo**€39.54**1 rev2y ago](https://www.amazon.de/dp/B0CCYSQ12J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Torque 195/65 R15 91V Sommerreifen Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1 TOURAN 1T1 1T2**Torque**€33.23**0.0★**▲ 121%**](https://www.amazon.de/dp/B07FYFW7Z4) [**Sommerreifen DUNLOP 195/65 R15 91V SP Sport Blu Response**DUNLOP**€55.23**4.7★**▲ 108%**](https://www.amazon.de/dp/B00AZTO7V4) [**Kumho ES31-195/65R15 91T - Sommerreifen**Kumho**€40.45**3.9★**▲ 55%**](https://www.amazon.de/dp/B07B8ZPXN1) [**Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)**BERLIN TIRES**€38.64**4.6★**▲ 53%**](https://www.amazon.de/dp/B0CV471DRS) [**Goodride 195/65 R15 91V Sommerreifen M+S Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1 TOURAN 1T1 1T2**Goodride**€43.38**0.0★**▲ 44%**](https://www.amazon.de/dp/B084WW9W8V)
**~~View all trending →~~**
## **What buyers say about sommerreifen 195 65 r15**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**30%
*“Preise und Qualität ist ok”*
**Reibung**20%
*“Super Reifen”*
**Geräuschpegel**20%
*“Leise”*
**Haltbarkeit**20%
*“Zuverlässigkeit”*
**Wasserbeständigkeit**10%
*“Absolut stark bei Regen”*
### **What buyers complain about **
**Radqualität**63%
*“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”*
**Produktzustand**13%
*“musste ich feststellen, dass sie in einem Zustand sind, den ich bei gekaufter Neuware nicht akzeptieren kann.”*
**Haftung/Klebrigkeit**13%
*“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”*
**Design insgesamt**13%
*“Die Reifenflanken sind übersät mit Schrammen, Lagerspuren und – was mich besonders ärgert – klebrigen Rückständen, die stark nach Montagepaste aussehen”*
### **Top return reasons **
**Gesamtgröße**76%
**Materialqualität**5%
**Radqualität**5%
**Montage/Installation**5%
**Haftung/Klebrigkeit**5%
**Produktzustand**5%
## **Common questions**
- **Is sommerreifen 195 65 r15 profitable to sell on Amazon Germany?**
- The niche generates €8K/yr across 24 tracked products. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the sommerreifen 195 65 r15 niche?**
- 16 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in sommerreifen 195 65 r15?**
- Top complaints mined from reviews: Radqualität, Produktzustand, Haftung/Klebrigkeit. The return rate is 0.6%.
- **When does demand for sommerreifen 195 65 r15 peak?**
- Demand peaks in Mar–Apr–May–Jul; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the sommerreifen 195 65 r15 niche?**
- Listings span €33.23–€63.85; the average listing price is €45.92 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.
## **Related niches in Auto & Motorrad**
- 69 [**drehmomentschlüssel fahrrad**](https://flapen.com/research/de/auto-motorrad/drehmomentschluessel-fahrrad)€1.2M/yr+75.1%**Launch it**- 70 [**r1234yf kältemittel**](https://flapen.com/research/de/auto-motorrad/r1234yf-kaeltemittel)€86K/yr>1,000%**Worth a look**- 70 [**autowaschbürste**](https://flapen.com/research/de/auto-motorrad/autowaschbuerste)€339K/yr+25.7%**Worth a look**- 70 [**abschleppseil fahrrad kinder**](https://flapen.com/research/de/auto-motorrad/abschleppseil-fahrrad-kinder)€596K/yr+230.1%**Worth a look**- 70 [**sonnenschutz auto**](https://flapen.com/research/de/auto-motorrad/sonnenschutz-auto)€745K/yr+339.2%**Worth a look**- 71 [**aschenbecher**](https://flapen.com/research/de/auto-motorrad/aschenbecher)€963K/yr+50.2%**Launch it**[**All Auto & Motorrad niches **](https://flapen.com/research/de/auto-motorrad)