---
title: "Osram — €107K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/auto-motorrad/osram"
last_updated: "2026-08-10T04:29:34.819Z"
locale: en
meta:
description: "Niche score 47/100 · €107K/yr market · 279K searches/yr · €15.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €107K/yr market · 279K searches/yr · €15.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Osram — €107K/yr Amazon DE Niche (2026) - Flapen"
---
# **osram**
**Skip it**
Soft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 5Conversion 31Competition 87Returns 72Price range 73Avg price 77Brand share 52Review moat 39Quality gap 45
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Avg price**
**Great****€15.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€1.22–€117.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,648.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€107K**
€107K/yr · 279K searches
**Growth**
**Bad****-40.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, osram is a €107K/yr Amazon Germany market (279K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **osram market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **€158K–€197K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **83%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**251**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 61%
**Open market**
**22%**
- Osram40% - Generisch19% - DiCUNO5% - EACLL5% - Linkind4% - by Amazon4%
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — -40.2% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Holiday '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/de/auto-motorrad/osram/trend)
## **Top osram search terms**
- **osram**86K/yr-38.6%0.7% conv. - **osram led**53K/yr-47.3%1.2% conv. - **birne**36K/yr-33.8%3.0% conv. - **birnen**29K/yr-27.7%5.3% conv. - **hellste**17K/yr-35.9%0.6% conv. - **led halogen ersatz**11K/yr-44.3%2.1% conv. - **led reflektor**10K/yr-52.5%0.7% conv. - **led ersatzlampen**6K/yr-24.6%1.3% conv. - **halogen led**6K/yr-37.8%2.7% conv. - **led halogen**3K/yr-33.1%2.6% conv. [**All search terms **](https://flapen.com/research/de/auto-motorrad/osram/search-terms)
## **Top osram products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€2K4%€4K6%€6K8%€9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OSRAM NIGHT BREAKER LED SPEED H7 450 LED-Fern- und Abblendlicht mit Straßenzulassung bis zu 450% mehr Helligkeit 6000K schnelle Installation kein mechanisches Zubehör notwendig LEDEC02 integriert**Osram**€109.88**4.4★896 rev](https://www.amazon.de/dp/B0FM3XJJC8) [2**Eckhoffs Birne Conference 1 Stk. (0.19 kg)**Generisch**€3.77**4.6★9 rev](https://www.amazon.de/dp/B0DJD5WT6X) [3**Birne Conference klein 1 Stk. (0.09 kg)**Generisch**€1.63**4.0★7 rev](https://www.amazon.de/dp/B0DJW1J9NS) [4**by Amazon Birnen Halbe Frucht Leicht Gezuckert 411g**by Amazon**€1.22**4.4★851 rev](https://www.amazon.de/dp/B0C8VCGD11) [5**EACLL GU10 LED Warmweiss 4.9W Ersetzt 70W Halogen Leuchtmittel 4er-Pack. 515 Lumen 2700K Birnen AC 230V Flimmerfrei Strahler Abstrahlwinkel 120 Spot Nicht Dimmbar Ø50xH53mm Reflektorlampen**EACLL**€8.28**4.7★5,997 rev](https://www.amazon.de/dp/B08K7J6DGP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OSRAM NIGHT BREAKER LED SPEED H7 450 LED-Fern- und Abblendlicht mit Straßenzulassung bis zu 450% mehr Helligkeit 6000K schnelle Installation kein mechanisches Zubehör notwendig LEDEC02 integriert**Osram**€109.88**896 rev10mo ago](https://www.amazon.de/dp/B0FM3XJJC8) [**Birne abate 150 - 300 g**Frisches Obst**€4.33**9 rev10mo ago](https://www.amazon.de/dp/B0CMJ3PQJR) [**SANSI E27 LED Lampe 35W (ersetzt 300W Glühbirne) Energiesparende LED Leuchtmittel 5000 Lumen 3000K Warmweiß Superhell Birne für Küche Büro Werkstatt Garage Nicht Dimmbar**SANSI**€23.15**264 rev1y ago](https://www.amazon.de/dp/B0F8HFV3LH) [**Birne Williams grün ca. 280g (1 Stk)**Generisch**€1.63**8 rev1y ago](https://www.amazon.de/dp/B0DP6X5K5J) [**SanLucar Birne Abate 1 Stk. (0.36 kg)**SanLucar**€4.66**4 rev1y ago](https://www.amazon.de/dp/B0DQR1GBK6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DiCUNO GU5.3 LED Lampen 5W 12V MR16 Reflektor Ersetzt 50W Halogen Spots 2700K Warmweiß 440lm 120Abstrahlwinkel LED Leuchtmittel AC/DC Flimmerfrei Nicht dimmbar 6er Pack**DiCUNO**€15.47**4.6★**▲ 130%**](https://www.amazon.de/dp/B08R6YPT83) [**Eckhoffs Birne Conference 1 Stk. (0.19 kg)**Generisch**€3.77**4.6★**▲ 112%**](https://www.amazon.de/dp/B0DJD5WT6X) [**Birne Conference klein 1 Stk. (0.09 kg)**Generisch**€1.63**4.0★**▲ 98%**](https://www.amazon.de/dp/B0DJW1J9NS) [**SanLucar Birne Abate 1 Stk. (0.36 kg)**SanLucar**€4.66**5.0★**▲ 79%**](https://www.amazon.de/dp/B0DQR1GBK6) [**Osram Hocheffiziente LED Lampen mit Energieeffizienz Klasse A Vorteilspack mit 3 Leuchtmittel ersetzt herkömmliche 60W Glühbirnen Birnenform warmweiß(2700K) E27 mattes Glas**Osram**€8.58**4.6★**▲ 72%**](https://www.amazon.de/dp/B0DJVZG3B1)
**~~View all trending →~~**
## **What buyers say about osram**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Helligkeit/Glanz/Glühen**44%
*“Super Lampen”*
**Qualität insgesamt**13%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**7%
*“Preis Fair”*
**Gesamtgröße**7%
*“Passt perfekt”*
**beworben Vs Tatsächliches Produkt**7%
*“Hält, was es verspricht”*
**Montage/Installation**3%
*“+ Installation super easy und schnell”*
**Farbe**2%
*“COOL BLUE”*
**Haltbarkeit**2%
*“Gut gelaufen”*
**Nachtsicht**1%
*“Night breaker”*
**Geschmack insgesamt**1%
*“sehrlecker”*
### **What buyers complain about **
**Haltbarkeit**24%
*“Januar 1 defekt”*
**Helligkeit/Glanz/Glühen**9%
*“Lampe flackert”*
**Preis-Leistungs-Verhältnis**8%
*“Sind nicht billig”*
**Qualität insgesamt**8%
*“Qualität ungenügend”*
**Gesamtgröße**5%
*“Passt nicht”*
**Farbe**4%
*“Dunkler wie Halogen”*
**Defekt Material/Teile**3%
*“1 von 4 defekt”*
**Kompatibilität – insgesamt**3%
*“Funktioniert bei MB w203 c220 cdi nicht”*
**Funktionalität insgesamt**3%
*“Hält in der Praxis nicht was versprochen wird”*
**beworben Vs Tatsächliches Produkt**2%
*“Siehe Foto! = Reklamation. Reklamation”*
### **Top return reasons **
**Gesamtgröße**45%
**Kompatibilität – insgesamt**14%
**Helligkeit/Glanz/Glühen**8%
**Funktionalität insgesamt**6%
**Defekt Material/Teile**6%
**Farbe**5%
**beworben Vs Tatsächliches Produkt**4%
**Produktzustand**2%
**Montage/Installation**1%
**Ethischer Handel/Fairer Handel**1%
## **Common questions**
- **Is osram profitable to sell on Amazon Germany?**
- The niche generates €107K/yr across 77 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the osram niche?**
- 22 brands and 251 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in osram?**
- Top complaints mined from reviews: Haltbarkeit, Helligkeit/Glanz/Glühen, Preis-Leistungs-Verhältnis. The return rate is 2.1%.
- **When does demand for osram peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the osram niche?**
- Listings span €1.22–€117.26; the average listing price is €15.77 (sweet spot $15–$100). The average incumbent carries 2,648 reviews — the moat a new listing must climb.
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