---
title: "Mtb Helm — €152K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/auto-motorrad/mtb-helm"
last_updated: "2026-08-10T00:51:19.904Z"
locale: en
meta:
description: "Niche score 58/100 · €152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mtb Helm — €152K/yr Amazon DE Niche (2026) - Flapen"
---
# **mtb helm**
**Worth a look**
Shows demand growing +120.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 95Conversion 4Competition 75Returns 22Price range 80Avg price 87Brand share 64Review moat 75Quality gap 67
**Growth**
**Incredible****+120.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€65.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€32.11–€116.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Great****495.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€152K**
€152K/yr · 770K searches
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, mtb helm is a €152K/yr Amazon Germany market (770K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mtb helm market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€132K–€164K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**28%**
- Fox Racing30% - O'NEAL12% - ALPINA11% - ABUS8% - DriveNova6% - UIGJIOG5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +120.7% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/de/auto-motorrad/mtb-helm/trend)
## **Top mtb helm search terms**
- **fullface helm mtb**157K/yr+237.3%0.1% conv. - **fullface helm kinder**92K/yr+79.3%0.4% conv. - **fox helm**81K/yr+132.9%0.1% conv. - **mtb helm fullface**56K/yr+163.7%0.1% conv. - **fullface helm**49K/yr+85.3%0.1% conv. - **downhill helm**50K/yr+123.8%0.1% conv. - **full face helmet mtb**33K/yr+175.2%0.0% conv. - **mtb fullface helm**40K/yr+110.4%0.1% conv. - **full face helm**20K/yr+181.7%0.1% conv. - **mtb helm kinder**21K/yr+109.9%0.3% conv. [**All search terms **](https://flapen.com/research/de/auto-motorrad/mtb-helm/search-terms)
## **Top mtb helm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€8K10%€15K15%€23K20%€30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fox Racing Speedframe Helmet Solid CE MTB Fahrradhelm MIPS Schutz verstellbares Visier optimierte Belüftung herausnehmbares Innenfutter 360 Fit System Black Größe: L**Fox Racing**€75.08**4.6★37 rev](https://www.amazon.de/dp/B0DZDCHKCM) [2**Fox Racing Unisex-Adult Speedframe Helmet Solid CeHelmet Weiß L**Fox Racing**€73.78**4.5★1,377 rev](https://www.amazon.de/dp/B0DZD9JQWG) [3**UIGJIOG Downhill Motorradhelm Kinder Helm Set Herren ATV Motorradhelm D.O.T Zertifizierter Helm Mit Brille Handschuhe Integralhelm MTB Inklusive 4 Größen Helmfutter C**UIGJIOG**€56.97**4.4★615 rev](https://www.amazon.de/dp/B099P9YB93) [4**Alpina Rupi - Leichter und Sicherer Fullface-Helm für Kinder und Jugendliche passend für Mountainbike-Einstieg Abnehmbarer Kinnbügel Verstellbare Passform Optimal Belüftung White matt 50-55 cm**ALPINA**€59.40**4.4★135 rev](https://www.amazon.de/dp/B0B5LC1KPV) [5**Fox Racing Unisex-Adult Speedframe Helmet Solid CeHelmet Schwarz M**Fox Racing**€96.25**4.8★25 rev](https://www.amazon.de/dp/B0DZDC9B35)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MTBFullface-Helm für Erwachsene - 2-in-1 Fullface Fahrradhelm mit abnehmbarem Kinnschutz - Stoßfest & Einstellbar - Mountainbike Helm für Damen & Herren - Schwarz**Dottduya**€37.79**1 rev5mo ago](https://www.amazon.de/dp/B0GKGHFZ7V) [**Motocross MTB Helm Fullface Erwachsener Cross Helm mit Brille Maske Handschuhe Motorrad Downhill Full Face Helm ATV Motorradhelm Inklusive 3 Größen Helmfutter (Schwarz mit 3-teiligem Set M-L-XL)**DriveNova**€55.58**34 rev8mo ago](https://www.amazon.de/dp/B0G13WW2Z2) [**MEETHOO Mountainbike Helm-MTB Full Face Helm Einstellbare Größe Fahrradhelm für Männer Frauen**MeetHoo**€41.51**58 rev9mo ago](https://www.amazon.de/dp/B0FSRQ63ZY) [**uvex React jr.fullface - sicherer MTB Fahrradhelm für Kinder - individuelle Größenanpassung - Abnehmbarer Kinnschutz - Cranberry matt - 52-56 cm**Uvex**€67.20**14 rev1y ago](https://www.amazon.de/dp/B0FGQ6M547) [**uvex React jr.fullface - sicherer MTB Fahrradhelm für Kinder - individuelle Größenanpassung - Abnehmbarer Kinnschutz - Dusk Blue matt - 52-56 cm**Uvex**€66.11**14 rev1y ago](https://www.amazon.de/dp/B0FGQ3K8PC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ONEAL Drop DH Helmet I Mountainbike Helm | MTB Downhill | Leichter Fahrradhelm Damen & Herren mit guter Belüftung| Schwarz | Größe L**O'NEAL**€71.72**4.7★**▲ 116%**](https://www.amazon.de/dp/B0BFR9YG2G) [**MTBFullface-Helm für Erwachsene - 2-in-1 Fullface Fahrradhelm mit abnehmbarem Kinnschutz - Stoßfest & Einstellbar - Mountainbike Helm für Damen & Herren - Schwarz**Dottduya**€37.79**5.0★**▲ 115%**](https://www.amazon.de/dp/B0GKGHFZ7V) [**uvex React jr.fullface - sicherer MTB Fahrradhelm für Kinder - individuelle Größenanpassung - Abnehmbarer Kinnschutz - Cranberry matt - 52-56 cm**Uvex**€67.20**3.9★**▲ 111%**](https://www.amazon.de/dp/B0FGQ6M547) [**Fox Racing Unisex-Adult Speedframe Helmet Solid CeHelmet Schwarz M**Fox Racing**€96.25**4.8★**▲ 93%**](https://www.amazon.de/dp/B0DZDC9B35) [**Motocross-Helm Youth Kid DOT Integralhelm für Offroad-Sportmotorräder Unisex-Downhill-MTB-ATV-Dirtbike-Helm mit Schutzbrille Maske und Handschuhen(Style 8 S(52-53cm))**GDAONUDK**€32.11**4.3★**▲ 91%**](https://www.amazon.de/dp/B0F52T41LK)
**~~View all trending →~~**
## **What buyers say about mtb helm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**37%
*“Passt”*
**Qualität insgesamt**14%
*“Super Produkt”*
**Gewicht leicht**6%
*“Sehr leicht und perfekt in der Passform”*
**Preis-Leistungs-Verhältnis**6%
*“perfekt, super Helm zu super Preis”*
**Benutzerfreundlichkeit**4%
*“Auch der Verschluss lässt sich bequem mit einer Hand bedienen, was im Alltag wirklich praktisch ist”*
**Komfort insgesamt**3%
*“Bequem zu tragen und wirkt sehr robust und sicher”*
**Schutz**3%
*“Guter Helm für Kids”*
**Sicherheitsstandards**3%
*“gibt ein sicheres Gefühl beim Fahren.”*
**Einstellbarkeit/Drehbarkeit/lehnend**3%
*“Er lässt sich perfekt einstellen”*
**beworben Vs Tatsächliches Produkt**2%
*“Entspricht den Erwartungen”*
### **What buyers complain about **
**Gesamtgröße**48%
*“Fällt klein aus”*
**Qualität insgesamt**13%
*“Müll”*
**Dicke**3%
*“Gut Handschuhe und Mund Schutz könnten etwas dicker sein”*
**Preis-Leistungs-Verhältnis**3%
*“Sein Geld nicht wert”*
**Haltbarkeit**2%
*“Wir haben den Helm 3 mal auf und schon ist der untere Teil den man wegnehmen kann im Helm stecken geblieben und abgerissen”*
**Zertifizierungen**2%
*“Keine e Prüfzeichen”*
**Gewicht schwer**2%
*“Verschluss für Kinder zu schwer”*
**Griff**2%
*“Helm rutscht vom Kopf obwohl er passt”*
**Kissen**2%
*“Die Polsterung fällt recht dünn aus, wodurch der Tragekomfort bei längeren Fahrten etwas leidet”*
**beworben Vs Tatsächliches Produkt**1%
*“Größenangaben fehlerhaft”*
### **Top return reasons **
**Gesamtgröße**92%
**Farbe**2%
**Qualität insgesamt**1%
**Defekt Material/Teile**1%
**Geruch**0%
**beworben Vs Tatsächliches Produkt**0%
**Komfort insgesamt**0%
**Funktionalität insgesamt**0%
**Produktzustand**0%
**Breite**0%
## **Common questions**
- **Is mtb helm profitable to sell on Amazon Germany?**
- The niche generates €152K/yr across 38 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +120.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the mtb helm niche?**
- 18 brands and 73 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in mtb helm?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 5.9% — above our launch gate.
- **When does demand for mtb helm peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the mtb helm niche?**
- Listings span €32.11–€116.21; the average listing price is €65.75 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.
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