---
title: "Search terms — hir2 - Flapen"
canonical_url: "https://flapen.com/research/de/auto-motorrad/hir2/search-terms"
last_updated: "2026-08-09T23:32:30.003Z"
locale: en
meta:
  description: "Niche score 44/100 · €62K/yr market · 41K searches/yr · €21.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · €62K/yr market · 41K searches/yr · €21.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — hir2 - Flapen"
---

# **hir2**

**Skip it**

Soft demand (-55.2% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 0Conversion 75Competition 37Returns 57Price range 79Avg price 92Brand share 46Review moat 41Quality gap 76

**Avg price**

**Great****€21.65**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€6.64–€112.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,420.42**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****€62K**

€62K/yr · 41K searches

**Growth**

**Bad****-55.2%**

90-day search growth — must beat 0% to launch

## Search terms