---
title: "Hir2 — €62K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/auto-motorrad/hir2"
last_updated: "2026-08-05T21:21:18.983Z"
locale: en
meta:
description: "Niche score 44/100 · €62K/yr market · 41K searches/yr · €21.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €62K/yr market · 41K searches/yr · €21.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hir2 — €62K/yr Amazon DE Niche (2026) - Flapen"
---
# **hir2**
**Skip it**
Soft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 0Conversion 75Competition 37Returns 57Price range 79Avg price 92Brand share 46Review moat 41Quality gap 76
**Avg price**
**Great****€21.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€6.64–€112.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,420.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€62K**
€62K/yr · 41K searches
**Growth**
**Bad****-55.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, hir2 is a €62K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hir2 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€65K–€87K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **74%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**18%**
- Osram27% - HELLA22% - LIGHTWORLD24 Welt der Lichter16% - Light Galaxy ... Ihr Lichtlieferant8% - XELORD5% - PHILIPS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.2% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/de/auto-motorrad/hir2/trend)
## **Top hir2 search terms**
- **hir2**20K/yr-59.4%6.2% conv. - **hir2 12v 55w**12K/yr-49.4%9.2% conv. - **hir 2**5K/yr-49.0%5.1% conv. - **hir2 lampe**4K/yr-55.8%5.8% conv. [**All search terms **](https://flapen.com/research/de/auto-motorrad/hir2/search-terms)
## **Top hir2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€12K30%€19K40%€25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HELLA 8GH 009 319-001 Glühlampe - HIR2 - Standard - 12V - 55W - Sockelausführung: PX20d - Schachtel - Menge: 1**HELLA**€6.64**4.6★2,548 rev](https://www.amazon.de/dp/B0719WN5RT) [2**LIGHTWORLD24 2 x HIR2 9012 Halogen Birne 12V 55W Glühbirne Abblendlicht Fernlicht Nebelscheinwerfer Tagfahrlicht Auto Lampe Ersatz Sockel PX22d**LIGHTWORLD24 Welt der Lichter**€11.09**4.5★280 rev](https://www.amazon.de/dp/B0C3NHWQ7W) [3**Osram Cool Blue Intense NextGen Halogen Birn - HIR2-12V/55W - 1 Stück**Osram**€28.92**4.4★16,840 rev](https://www.amazon.de/dp/B09F6RFD5D) [4**2x HIR2 9012 Halogenlampen 12V 55W PX22d Scheinwerferlampen Abblendlicht Fernlicht Ersatz für Original Lampen**Light Galaxy ... Ihr Lichtlieferant**€11.57**4.4★202 rev](https://www.amazon.de/dp/B0C569BGCN) [5**XELORD HIR2 9012 Scheinwerferlampe Birne 60/55W 12V Auto Abblendlicht Fernlicht lnebelscheinwerfer Glühlampen mit Zulassung - 2 Stück**XELORD**€13.26**4.3★259 rev](https://www.amazon.de/dp/B0C77TB334)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XRC 9012 Lamp Auto 80 W 16000 LM 6000K (2 STÜCK)**XRC**€40.54**6 rev4mo ago](https://www.amazon.de/dp/B0GPNJ2R9D) [**Osram NIGHT BREAKER LED SMART HIR2; bis zu 330% mehr Helligkeit; 6000K LED-Fern- und Abblendlicht mit Straßenzulassung; 2 Lampen**Osram**€112.38**28 rev6mo ago](https://www.amazon.de/dp/B0G6LVK4VL) [**Osram ORIGINAL LINE HIR2 halogen headlight bulb for vehicles Single Blister (1 lamp)**Osram**€18.58**30 rev1y ago](https://www.amazon.de/dp/B0D845Y7L3) [**Osram COOL BLUE INTENSE H11 +100% more brightness up to 5 000K halogen headlight lamp LED look Hanging folding box (2 lamps)**Osram**€22.01**5,741 rev1y ago](https://www.amazon.de/dp/B0D83Z3214) [**Briteye 9012 HIR2 Halogen Lampen 4300K Gelblich Weißes Licht 12V 55W mit E Prüfzeichen Scheinwerferlampe (2 Stücke)**Briteye**€13.65**124 rev2y ago](https://www.amazon.de/dp/B0CMWM5M36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XRC 9012 Lamp Auto 80 W 16000 LM 6000K (2 STÜCK)**XRC**€40.54**3.6★**▲ 393%**](https://www.amazon.de/dp/B0GPNJ2R9D) [**LIGHTWORLD24 2 x HIR2 9012 Halogen Birne 12V 55W Glühbirne Abblendlicht Fernlicht Nebelscheinwerfer Tagfahrlicht Auto Lampe Ersatz Sockel PX22d**LIGHTWORLD24 Welt der Lichter**€11.09**4.5★**▲ 121%**](https://www.amazon.de/dp/B0C3NHWQ7W) [**DZG HIR2 / HB3 / HB4 (9012/9005/9006) HID Xenon Glühbirnen Scheinwerfer 35w Lampe 6000K Reines Weiß Auto 2 Stücke (Nur Glühbirnen)**DZG**€17.81**3.9★**▲ 102%**](https://www.amazon.de/dp/B07KN16N81) [**Osram COOL BLUE INTENSE H11 +100% more brightness up to 5 000K halogen headlight lamp LED look Hanging folding box (2 lamps)**Osram**€22.01**4.5★**▲ 94%**](https://www.amazon.de/dp/B0D83Z3214) [**LIGHTWORLD24 2 x HIR2 9012 Halogen Birne 12V 55W Xenon Weiß Abblendlicht Fernlicht Nebelscheinwerfer Tagfahrlicht Auto Lampe Ersatz Sockel Px22d**LIGHTWORLD24 Welt der Lichter**€9.80**3.8★**▲ 79%**](https://www.amazon.de/dp/B0C3MXS2RL)
**~~View all trending →~~**
## **What buyers say about hir2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Helligkeit/Glanz/Glühen**34%
*“Super hell passt”*
**Gesamtgröße**21%
*“Passt perfekt”*
**Qualität insgesamt**12%
*“Top Produkt”*
**Preis-Leistungs-Verhältnis**8%
*“Bestes preis Leistungsverhältnis”*
**beworben Vs Tatsächliches Produkt**5%
*“Tut was es soll”*
**Montage/Installation**4%
*“Unkomplizierter Einbau”*
**Haltbarkeit**3%
*“super gut gelaufen”*
**Sicherheitsstandards**2%
*“Von mir gerade bezogen auf die Sicherheit eine klare Kaufempfehlung”*
**Effizienz**2%
*“Funktioniert einwandfrei”*
**Nachtsicht**1%
*“Endlich ist es so weit: Osram hat die NIGHT BREAKER LED SMART HIR2 auf den Markt gebracht”*
### **What buyers complain about **
**Haltbarkeit**36%
*“kurzlebig”*
**Qualität insgesamt**10%
*“Sehr schlechte Qualität man kann gar nichts sehen”*
**Helligkeit/Glanz/Glühen**9%
*“Kein schönes licht”*
**Montage/Installation**5%
*“Nach dem Einbau war die Enttäuschung groß”*
**Gesamtgröße**5%
*“Nicht richtig gepasst”*
**Defekt Material/Teile**5%
*“ein Leuchtmittel defekt”*
**Farbe**5%
*“Weiß Ton wird nicht erreicht”*
**Preis-Leistungs-Verhältnis**4%
*“was für ein Witz für 70 Euro”*
**Kompatibilität – insgesamt**3%
*“Passt nicht für Nebel Scheinwerfer VW Amarok”*
**beworben Vs Tatsächliches Produkt**3%
*“Trotz in den Bildern angegebenen Projektor Scheinwerfer sind diese untauglich”*
### **Top return reasons **
**Gesamtgröße**51%
**Kompatibilität – insgesamt**15%
**Defekt Material/Teile**7%
**Helligkeit/Glanz/Glühen**5%
**Farbe**4%
**Funktionalität insgesamt**4%
**beworben Vs Tatsächliches Produkt**3%
**Produktzustand**2%
**Montage/Installation**1%
**Montage**1%
## **Common questions**
- **Is hir2 profitable to sell on Amazon Germany?**
- The niche generates €62K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -55.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the hir2 niche?**
- 13 brands and 68 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in hir2?**
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 2.7%.
- **When does demand for hir2 peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the hir2 niche?**
- Listings span €6.64–€112.38; the average listing price is €21.65 (sweet spot $15–$100). The average incumbent carries 2,420 reviews — the moat a new listing must climb.
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