---
title: "Trend — 5w40 - Flapen"
canonical_url: "https://flapen.com/research/de/auto-motorrad/5w40/trend"
last_updated: "2026-08-09T23:44:14.563Z"
locale: en
meta:
  description: "Niche score 51/100 · €572K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €572K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 5w40 - Flapen"
---

# **5w40**

**Worth a look**

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 63Growth 39Conversion 47Competition 51Returns 98Price range 83Avg price 95Brand share 9Review moat 40Quality gap 15

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€26.27**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€6.53–€62.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€572K**

€572K/yr · 578K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,524.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+11.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend