---
title: "5w30 1l — €70K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/auto-motorrad/5w30-1l"
last_updated: "2026-08-09T18:59:28.538Z"
locale: en
meta:
description: "Niche score 36/100 · €70K/yr market · 89K searches/yr · €9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €70K/yr market · 89K searches/yr · €9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "5w30 1l — €70K/yr Amazon DE Niche (2026) - Flapen"
---
# **5w30 1l**
**Skip it**
Prices mostly outside the sweet spot ($6.41–$13.56) — this niche doesn't clear our bar today.
Market size 18Growth 30Conversion 80Competition 43Returns 98Price range 0Avg price 29Brand share 3Review moat 32Quality gap 14
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,297.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****€9.52**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€70K**
€70K/yr · 89K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€6.41–€13.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, 5w30 1l is a €70K/yr Amazon Germany market (89K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 36/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5w30 1l market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **€76K–€95K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**88**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Liqui Moly38% - Castrol26% - Mobil Super18% - MANNOL13% - Mobil3% - EUROLUB1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/auto-motorrad/5w30-1l/trend)
## **Top 5w30 1l search terms**
- **5w30 motoröl 1l**52K/yr+4.0%8.9% conv. - **motoröl 5w30 1 liter**18K/yr+9.3%6.2% conv. - **5w30 1l**7K/yr+9.8%8.0% conv. - **motoröl 1l**5K/yr+0.5%2.6% conv. - **5 w 30 motoröl 1l**4K/yr-11.8%8.7% conv. - **liqui moly 5w30 1l**4K/yr-3.4%7.8% conv. [**All search terms **](https://flapen.com/research/de/auto-motorrad/5w30-1l/search-terms)
## **Top 5w30 1l products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€4K10%€7K15%€11K20%€14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Castrol EDGE 5W-30 LL Longlife Motoröl 1L**Castrol**€10.09**4.8★15,648 rev](https://www.amazon.de/dp/B0C8154V2R) [2**Mobil Super 3000 X1 Formula FE 5W-30 1L Silber**Mobil Super**€6.41**4.8★327 rev](https://www.amazon.de/dp/B004W5054U) [3**Liqui Moly Special Tec F 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 3852**Liqui Moly**€9.86**4.8★3,393 rev](https://www.amazon.de/dp/B0055Y4R46) [4**LIQUI MOLY Longlife III 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 20646**Liqui Moly**€13.56**4.8★978 rev](https://www.amazon.de/dp/B071XZ7H2K) [5**LIQUI MOLY Top Tec 4200 5W-30 New Generation | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 3706**Liqui Moly**€12.15**4.8★2,280 rev](https://www.amazon.de/dp/B00295GDEG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Castrol EDGE 5W-30 LL Longlife Motoröl 1L**Castrol**€10.09**15,648 rev3y ago](https://www.amazon.de/dp/B0C8154V2R) [**Castrol EDGE 5W-30 M Motoröl 1L**Castrol**€9.59**1,628 rev3y ago](https://www.amazon.de/dp/B0C816GYXT) [**Castrol EDGE 5W-30 C3 Motoröl - 1L**Castrol**€11.20**1,361 rev3y ago](https://www.amazon.de/dp/B0C816MJPC) [**LIQUI MOLY Nachfüll-Öl 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 21286**Liqui Moly**€12.16**213 rev6y ago](https://www.amazon.de/dp/B08BKYC512) [**MANNOL 7908 Energy Premium 5W-30 1L**MANNOL**€6.85**4,202 rev9y ago](https://www.amazon.de/dp/B06XGHZ69N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MANNOL 7701 Energy Formula OP 5W-30 1 L**MANNOL**€6.78**4.7★**▲ 189%**](https://www.amazon.de/dp/B00HUZW32Q) [**MANNOL 7908 Energy Premium 5W-30 1L**MANNOL**€6.85**4.8★**▲ 80%**](https://www.amazon.de/dp/B06XGHZ69N) [**LIQUI MOLY Special Tec LL 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 1192**Liqui Moly**€12.12**4.8★**▲ 74%**](https://www.amazon.de/dp/B004XPGE08) [**Castrol EDGE 5W-30 C3 Motoröl - 1L**Castrol**€11.20**4.8★**▲ 71%**](https://www.amazon.de/dp/B0C816MJPC) [**Liqui Moly Top Tec 4600 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 3755**Liqui Moly**€10.13**4.8★**▲ 52%**](https://www.amazon.de/dp/B004FPW928)
**~~View all trending →~~**
## **What buyers say about 5w30 1l**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**24%
*“Super Preis”*
**Schmierung**23%
*“Super Motoröl”*
**Motorleistung**9%
*“Motoröl vom besten”*
**beworben Vs Tatsächliches Produkt**6%
*“Erfüllt seinen Zweck”*
**Gesamtgröße**5%
*“Passt”*
**Lokal hergestellt**1%
**Treibstoffeffizienz**1%
*“Kein Ölverbrauch trotz sportlicher Fahrweise, und der Verbrauch ist minimal besser (ca. 0,2–0,3 l/100 km weniger).”*
**Benutzerfreundlichkeit**0%
*“das Einfüllen problemlos.”*
**Haltbarkeit**0%
*“es hält sich top.”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**57%
*“Bisschen teuer”*
**Schmierung**11%
*“Öl halt”*
**Qualität insgesamt**11%
*“Altbewährte Qualität”*
### **Top return reasons **
**Kompatibilität – insgesamt**32%
**Gesamtgröße**31%
**beworben Vs Tatsächliches Produkt**7%
**Schmierung**5%
**Motorische Probleme**4%
**Preis-Leistungs-Verhältnis**3%
**Zertifizierungen**3%
**Benutzerfreundlichkeit**3%
**Auslaufsicher**3%
**Funktionalität insgesamt**2%
## **Common questions**
- **Is 5w30 1l profitable to sell on Amazon Germany?**
- The niche generates €70K/yr across 19 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the 5w30 1l niche?**
- 6 brands and 88 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in 5w30 1l?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Schmierung, Qualität insgesamt. The return rate is 0.5%.
- **When does demand for 5w30 1l peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 5w30 1l niche?**
- Listings span €6.41–€13.56; the average listing price is €9.52 (sweet spot $15–$100). The average incumbent carries 3,298 reviews — the moat a new listing must climb.
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