---
title: "215 65 R16 Winterreifen — €33K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/auto-motorrad/215-65-r16-winterreifen"
last_updated: "2026-08-09T21:35:59.482Z"
locale: en
meta:
description: "Niche score 30/100 · €33K/yr market · 16K searches/yr · €68.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · €33K/yr market · 16K searches/yr · €68.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "215 65 R16 Winterreifen — €33K/yr Amazon DE Niche (2026) - Flapen"
---
# **215 65 r16 winterreifen**
**Skip it**
Soft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 37Competition 0Returns 96Price range 95Avg price 86Brand share 0Review moat 73Quality gap 32
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****€48.99–€85.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€68.73**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****566.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€33K**
€33K/yr · 16K searches
**Growth**
**Bad****-53.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, 215 65 r16 winterreifen is a €33K/yr Amazon Germany market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 30/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **215 65 r16 winterreifen market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€17K–€34K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#421**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **29%**
- **Out of stock**
- **13.8%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **227 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**10%**
- Goodride24% - FULDA19% - Nokian Tyres16% - Firestone10% - BERLIN TIRES10% - Nexen10% - Open — no brand owns it (1 brand, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -53.0% search growth over the last 90 days.
1K750Black Friday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.2×
[**Open Trend **](https://flapen.com/research/de/auto-motorrad/215-65-r16-winterreifen/trend)
## **Top 215 65 r16 winterreifen search terms**
- **winterreifen 215 65 r16**7K/yr-38.8%0.7% conv. - **215 65 r16 98h winterreifen**6K/yr-44.6%0.5% conv. - **215 65 r16 winterreifen**3K/yr-73.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/auto-motorrad/215-65-r16-winterreifen/search-terms)
## **Top 215 65 r16 winterreifen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€3K20%€7K30%€10K40%€13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOODRIDE - 215/65 R16 TL 98H SW608 SNOWMASTER M+S 3PMSF - Winterreifen**Goodride**€59.09**4.4★67 rev](https://www.amazon.de/dp/B01EDRSGL0) [2**Fulda Kristall Control HP 2 M+S - 215/65R16 98H - Winterreifen**FULDA**€85.61**4.5★57 rev](https://www.amazon.de/dp/B01GFOZCCU) [3**215/65VR16 NOKIAN TL SEASONPROOF 1 XL (NEU)102V**Nokian Tyres**€70.80**4.4★235 rev](https://www.amazon.de/dp/B0CT94BVJZ) [4**Firestone 215/65 R16 98H Winterreifen Offroad M+S 3PMSF Reifen Kompatibel mit VW TIGUAN 5N Transporter V Bus 7HB 7HJ 7EB 7EJ 7EF 7EG 7HF 7EC OPEL Mokka/Mokka X J13**Firestone**€72.53**4.7★387 rev](https://www.amazon.de/dp/B08D2QCR19) [5**Berlin Tires All Season 2 215/65 R16 98V - C/B/71dB Ganzjahresreifen (PKW)**BERLIN TIRES**€48.99**4.6★852 rev](https://www.amazon.de/dp/B0D8T612VB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Berlin Tires All Season 2 215/65 R16 98V - C/B/71dB Ganzjahresreifen (PKW)**BERLIN TIRES**€48.99**852 rev2y ago](https://www.amazon.de/dp/B0D8T612VB) [**215/65VR16 NOKIAN TL SEASONPROOF 1 XL (NEU)102V**Nokian Tyres**€70.80**235 rev2y ago](https://www.amazon.de/dp/B0CT94BVJZ) [**HANKOOK - 215/65 R16 TL 98H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen**HANKOOK**€79.00**150 rev3y ago](https://www.amazon.de/dp/B0BJKJ55W4) [**Firestone 215/65 R16 98H Winterreifen Offroad M+S 3PMSF Reifen Kompatibel mit VW TIGUAN 5N Transporter V Bus 7HB 7HJ 7EB 7EJ 7EF 7EG 7HF 7EC OPEL Mokka/Mokka X J13**Firestone**€72.53**387 rev6y ago](https://www.amazon.de/dp/B08D2QCR19) [**Fulda Kristall Control HP 2 M+S - 215/65R16 98H - Winterreifen**FULDA**€85.61**57 rev10y ago](https://www.amazon.de/dp/B01GFOZCCU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Berlin Tires All Season 2 215/65 R16 98V - C/B/71dB Ganzjahresreifen (PKW)**BERLIN TIRES**€48.99**4.6★**▲ 224%**](https://www.amazon.de/dp/B0D8T612VB) [**215/65VR16 NOKIAN TL SEASONPROOF 1 XL (NEU)102V**Nokian Tyres**€70.80**4.4★**▲ 176%**](https://www.amazon.de/dp/B0CT94BVJZ) [**Firestone 215/65 R16 98H Winterreifen Offroad M+S 3PMSF Reifen Kompatibel mit VW TIGUAN 5N Transporter V Bus 7HB 7HJ 7EB 7EJ 7EF 7EG 7HF 7EC OPEL Mokka/Mokka X J13**Firestone**€72.53**4.7★**▲ 56%**](https://www.amazon.de/dp/B08D2QCR19) [**Fulda Kristall Control HP 2 M+S - 215/65R16 98H - Winterreifen**FULDA**€85.61**4.5★**▲ 23%**](https://www.amazon.de/dp/B01GFOZCCU) [**HANKOOK - 215/65 R16 TL 98H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen**HANKOOK**€79.00**4.7★**▼ 14%**](https://www.amazon.de/dp/B0BJKJ55W4)
**~~View all trending →~~**
## **What buyers say about 215 65 r16 winterreifen**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Radqualität**33%
**Gesamtgröße**33%
**Kompatibilität – insgesamt**33%
## **Common questions**
- **Is 215 65 r16 winterreifen profitable to sell on Amazon Germany?**
- The niche generates €33K/yr across 7 tracked products. 90-day search growth is -53.0%. Flapen's verdict: Skip it (30/100).
- **How competitive is the 215 65 r16 winterreifen niche?**
- 7 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for 215 65 r16 winterreifen peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 17.2× the quietest.
- **What does it cost to enter the 215 65 r16 winterreifen niche?**
- Listings span €48.99–€85.61; the average listing price is €68.73 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.
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