---
title: "Search terms — puzzle - Flapen"
canonical_url: "https://flapen.com/research/ae/toys/puzzle/search-terms"
last_updated: "2026-08-02T07:58:27.282Z"
locale: en
meta:
  description: "Niche score 53/100 · $360K/yr market · 323K searches/yr · $61.67 avg price. Weak search conversion (1.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $360K/yr market · 323K searches/yr · $61.67 avg price. Weak search conversion (1.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — puzzle - Flapen"
---

# **puzzle**

**Worth a look**

Shows a sweet-spot price point ($61.67 avg), but weak search conversion (1.8%) keeps it on the watch list.

Market size 54Growth 24Conversion 23Competition 77Returns 85Price range 59Avg price 89Brand share 43Review moat 81Quality gap 28

**Avg price**

**Great****$61.67**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****383.93**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****$30.56–$147.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$360K**

$360K/yr · 323K searches

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")