---
title: "Search terms — playing cards - Flapen"
canonical_url: "https://flapen.com/research/ae/toys/playing-cards/search-terms"
last_updated: "2026-08-02T04:55:57.264Z"
locale: en
meta:
  description: "Niche score 48/100 · $146K/yr market · 131K searches/yr · $34.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $146K/yr market · 131K searches/yr · $34.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — playing cards - Flapen"
---

# **playing cards**

**Skip it**

Soft demand (-3.8% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 23Conversion 41Competition 66Returns 85Price range 91Avg price 95Brand share 26Review moat 25Quality gap 40

**Avg price**

**Incredible****$34.29**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.54–$84.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$146K**

$146K/yr · 131K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,899.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.8%**

90-day search growth — must beat 0% to launch