---
title: "Guess Who — $35K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/toys/guess-who"
last_updated: "2026-08-02T03:38:32.924Z"
locale: en
meta:
description: "Niche score 35/100 · $35K/yr market · 21K searches/yr · $54.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $35K/yr market · 21K searches/yr · $54.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Guess Who — $35K/yr Amazon AE Niche (2026) - Flapen"
---
# **guess who**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 18Conversion 38Competition 13Returns 82Price range 95Avg price 91Brand share 0Review moat 37Quality gap 57
**Price range**
**Incredible****$29.42–$78.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$54.87**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,793.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$35K**
$35K/yr · 21K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, guess who is a $35K/yr Amazon United Arab Emirates market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guess who market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#429**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **33%**
- **Out of stock**
- **17.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **39 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Hasbro Gaming65% - R REVA26% - Winning Moves7% - Spin Master3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/ae/toys/guess-who/trend)
## **Top guess who products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hasbro Gaming Guess Who? Original Guessing Game Board Game for Kids Ages 6 and Up For 2 Players Easy to Load Frame Double-Sided Character Sheet**Hasbro Gaming**$73.50**4.6★1,193 rev](https://www.amazon.ae/dp/B0BZ8PRZ6T) [2**Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night**R REVA**$38.41**4.1★115 rev](https://www.amazon.ae/dp/B0FHHRMP66) [3**Hasbro Gaming Guess Who? People & Pets Board Game Edition | The Original Guessing Game for Girls & Boys | Ages 6+ (Amazon Exclusive)**Hasbro Gaming**$77.26**4.6★6,749 rev](https://www.amazon.ae/dp/B08MVWB4SC) [4**Hasbro Gaming Guess Who? Board Game: Original Guessing Game Superhero & Classic Characters Ages 6+**Hasbro Gaming**$75.14**4.5★2,981 rev](https://www.amazon.ae/dp/B09KWKKK63) [5**Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (Arabic Version)**R REVA**$45.04**4.1★115 rev](https://www.amazon.ae/dp/B0FT45NS6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hasbro Gaming Guess Who? Grab and Go Game Original Guessing Game for Kids Ages 6 and Up Portable 2 Player Game Travel Game for Kids**Hasbro Gaming**$35.26**215 rev2y ago](https://www.amazon.ae/dp/B0CBKNRH4Y) [**Hasbro Gaming Guess Who? Original Guessing Game Board Game for Kids Ages 6 and Up For 2 Players Easy to Load Frame Double-Sided Character Sheet**Hasbro Gaming**$73.50**1,193 rev2y ago](https://www.amazon.ae/dp/B0BZ8PRZ6T) [**Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night**R REVA**$38.41**115 rev3y ago](https://www.amazon.ae/dp/B0FHHRMP66) [**Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (Arabic Version)**R REVA**$45.04**115 rev3y ago](https://www.amazon.ae/dp/B0FT45NS6W) [**Hasbro Gaming Guess Who? Board Game: Original Guessing Game Superhero & Classic Characters Ages 6+**Hasbro Gaming**$75.14**2,981 rev4y ago](https://www.amazon.ae/dp/B09KWKKK63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night**R REVA**$38.41**4.1★**▲ 112%**](https://www.amazon.ae/dp/B0FHHRMP66) [**Hasbro Gaming Guess Who? Board Game: Original Guessing Game Superhero & Classic Characters Ages 6+**Hasbro Gaming**$75.14**4.5★**▲ 91%**](https://www.amazon.ae/dp/B09KWKKK63) [**Guess Who HedBanz Game Party Game Family Board Game For Fun**Spin Master**$29.42**4.3★**▲ 57%**](https://www.amazon.ae/dp/B07MJXY1DM) [**Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (Arabic Version)**R REVA**$45.04**4.1★**▲ 52%**](https://www.amazon.ae/dp/B0FT45NS6W) [**Classic Card Games Guess Who**Hasbro Gaming**$41.62**4.7★**▲ 28%**](https://www.amazon.ae/dp/B07MWJ699K)
**~~View all trending →~~**
## **What buyers say about guess who**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**تجربة ترفيهية/ممتعة**100%
*“Fun & Challenging”*
### **Top return reasons **
**الجودة الشاملة**53%
**المنتج المعلن عنه مقابل المنتج الفعلي**18%
**يشم**6%
**القيمة مقابل المال**6%
**الوظيفة - بشكل عام**6%
**حالة المنتج**6%
**التجميع/التركيب**6%
## **Common questions**
- **Is guess who profitable to sell on Amazon United Arab Emirates?**
- The niche generates $35K/yr across 9 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the guess who niche?**
- 4 brands and 29 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **When does demand for guess who peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the guess who niche?**
- Listings span $29.42–$78.19; the average listing price is $54.87 (sweet spot $15–$100). The average incumbent carries 2,793 reviews — the moat a new listing must climb.
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