---
title: "Search terms — board games - Flapen"
canonical_url: "https://flapen.com/research/ae/toys/board-games/search-terms"
last_updated: "2026-08-02T07:06:22.125Z"
locale: en
meta:
  description: "Niche score 59/100 · $666K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $666K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — board games - Flapen"
---

# **board games**

**Worth a look**

Shows a sweet-spot price point ($38.26 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 22Conversion 26Competition 71Returns 88Price range 83Avg price 95Brand share 76Review moat 20Quality gap 60

**Avg price**

**Incredible****$38.26**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$6.33–$105.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$666K**

$666K/yr · 841K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,845.9**

avg incumbent reviews — the moat a new listing must climb