---
title: "Backgammon — $108K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/toys/backgammon"
last_updated: "2026-08-02T04:37:21.959Z"
locale: en
meta:
description: "Niche score 45/100 · $108K/yr market · 32K searches/yr · $252.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $108K/yr market · 32K searches/yr · $252.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Backgammon — $108K/yr Amazon AE Niche (2026) - Flapen"
---
# **backgammon**
**Skip it**
Prices mostly outside the sweet spot ($35.74–$986.59) — this niche doesn't clear our bar today.
Market size 26Growth 22Conversion 17Competition 77Returns 44Price range 7Avg price 38Brand share 68Review moat 73Quality gap 73
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****577.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$252.41**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$108K**
$108K/yr · 32K searches
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$35.74–$986.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Arab Emirates niche tracking, backgammon is a $108K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **backgammon market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$126K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#502**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **41%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **9 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**64%**
Top 20: 95%
**Top-5 click share**
**38%**
Top 20: 84%
**Open market**
**30%**
- Generic24% - Lingle13% - RERIVER12% - Goo!Hoo8% - Pointworks7% - THE WHITE SHOP6%
## **Demand**
Weekly Amazon search volume, last 21 weeks — -5.5% search growth over the last 90 days.
800600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/ae/toys/backgammon/trend)
## **Top backgammon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$10K12%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lingle 14.5 Premium Natural Walnut Folding Backgammon Sets for Adults and Kids Including 30 Artificial Horn Checkers 2 Walnut Dice Cups and 5 Wooden Dice/Classic Two-Player Strategy Board**Lingle**$349.59**4.3★341 rev](https://www.amazon.ae/dp/B0DB7T2FM6) [2**Handmade marquetry backgammon board mosaic pieces and mother of pearl inlaid with bone backgammon pieces**Generic**$329.22**4.6★3 rev](https://www.amazon.ae/dp/B09CNHQCFZ) [3**Goo!Hoo Wooden Folding Inlay Backgammon Board Game Set Classic Traditional Board Games for All Ages (17IN)**Goo!Hoo**$269.35**0.0★0 rev](https://www.amazon.ae/dp/B0FVFQC4LM) [4**Latas Handicrafts & Gifts LLC Wooden Backgammon with Chess Board | CHS6A 48cmx24cmx8cm**Generic**$173.91**0.0★0 rev](https://www.amazon.ae/dp/B0BRJBMY94) [5**BACKGAMMON Set) The 19 Premium Board Game Set - Large Unique Luxury Backgammon Travel Games Chess Set Board for Friends Families Gatherings/Indoor Games Giftطاولة زهر**Generic**$236.35**3.7★6 rev](https://www.amazon.ae/dp/B0CKLBZ2DN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marble Backgammon Set 16 Inches White Board with Oceanic & Travertine Playing Chips Luxury Backgammon Board Game with Dice & Pieces Family Game Night Décor Classic Strategy Board Games for Adults**EARTHEN CRAFTS**$398.96**8 rev7mo ago](https://www.amazon.ae/dp/B0FVMBP3X8) [**Goo!Hoo Wooden Folding Inlay Backgammon Board Game Set Classic Traditional Board Games for All Ages (17IN)**Goo!Hoo**$269.35**0 rev9mo ago](https://www.amazon.ae/dp/B0FVFQC4LM) [**NAWOKEENY 3 In 1 Magnetic Chess Set Draughts Board Games Backgammon 12 Inch Folding Wooden Chess Board for All Players Portable Travel Chess Board Game Sets with Chess piece and Storage Slots**NAWOKEENY**$57.15**0 rev1y ago](https://www.amazon.ae/dp/B0FJ2J9D6L) [**BiggDesign Backgammon Set with Checkers & Dice Scratch-Resistant MDF Glossy Finish Board with Magnetic Lock Foldable Classic Tavla Board Game**BiggDesign**$221.95**29 rev1y ago](https://www.amazon.ae/dp/B0F9MT6T4C) [**Lingle 14.5 Premium Natural Walnut Folding Backgammon Sets for Adults and Kids Including 30 Artificial Horn Checkers 2 Walnut Dice Cups and 5 Wooden Dice/Classic Two-Player Strategy Board**Lingle**$349.59**341 rev1y ago](https://www.amazon.ae/dp/B0DB7T2FM6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Excefore Wooden Chess Set 3-in-1 Folding Portable Chess Board Game Set and Checkers Backgammon Interior Storage Travel Chess Set for Adults Teens 11.8inche**Excefore**$43.57**3.8★**▲ 165%**](https://www.amazon.ae/dp/B0BYZBWKPW) [**Gentlemens Hardware Wooden Backgammon Set**Gentlemen's Hardware**$157.48**0.0★**▲ 125%**](https://www.amazon.ae/dp/B0C4958RYG) [**RERIVER Backgammon Set 2 Players Classic Backgammon Sets for Adults Board Game with PU Leather Case Portable and Travel Backgammon Set (Navy 11inch)**RERIVER**$115.20**4.6★**▲ 122%**](https://www.amazon.ae/dp/B0CSSTGRDG) [**Goo!Hoo Wooden Folding Inlay Backgammon Board Game Set Classic Traditional Board Games for All Ages (17IN)**Goo!Hoo**$269.35**0.0★**▲ 114%**](https://www.amazon.ae/dp/B0FVFQC4LM) [**Latas Handicrafts & Gifts LLC Wooden Backgammon with Chess Board | CHS6A 48cmx24cmx8cm**Generic**$173.91**0.0★**▲ 103%**](https://www.amazon.ae/dp/B0BRJBMY94)
**~~View all trending →~~**
## **What buyers say about backgammon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**القيمة مقابل المال**50%
*“Fantastic value”*
**سهولة الاستخدام**50%
*“For trip easy to take”*
### **What buyers complain about **
**المنتج المعلن عنه مقابل المنتج الفعلي**33%
*“Not the same like the photo”*
**الجودة الشاملة**17%
*“Not the quality that I expected”*
**الحجم الكلي**17%
*“The photo size measures shows big”*
**المواد/الأجزاء المعيبة**17%
*“Wood piece was bent at the centre”*
**جودة المواد**17%
*“they came with cheap bad quality plastic”*
### **Top return reasons **
**الحجم الكلي**37%
**الجودة الشاملة**21%
**جودة المواد**13%
**المواد/الأجزاء المعيبة**8%
**الالتصاق**5%
**قوة**3%
**حالة المنتج**3%
**القيمة مقابل المال**3%
**المنتج المعلن عنه مقابل المنتج الفعلي**3%
**الوزن ثقيل**3%
## **Common questions**
- **Is backgammon profitable to sell on Amazon United Arab Emirates?**
- The niche generates $108K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the backgammon niche?**
- 27 brands and 34 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in backgammon?**
- Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة, الحجم الكلي. The return rate is 3.5%.
- **What does it cost to enter the backgammon niche?**
- Listings span $35.74–$986.59; the average listing price is $252.41 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.
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