---
title: "Search terms — basketball - Flapen"
canonical_url: "https://flapen.com/research/ae/sporting-goods/basketball/search-terms"
last_updated: "2026-07-31T03:39:28.803Z"
locale: en
meta:
  description: "Niche score 38/100 · $198K/yr market · 173K searches/yr · $87.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $198K/yr market · 173K searches/yr · $87.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — basketball - Flapen"
---

# **basketball**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 39Growth 18Conversion 16Competition 34Returns 58Price range 48Avg price 79Brand share 6Review moat 49Quality gap 76

**Avg price**

**Great****$87.87**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,647.94**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$21.81–$184.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$198K**

$198K/yr · 173K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")