---
title: "Search terms — cat soup - Flapen"
canonical_url: "https://flapen.com/research/ae/pet-supplies/cat-soup/search-terms"
last_updated: "2026-08-02T05:54:37.181Z"
locale: en
meta:
  description: "Niche score 52/100 · $121K/yr market · 18K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $121K/yr market · 18K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cat soup - Flapen"
---

# **cat soup**

**Worth a look**

Shows searches that convert (26.9% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 28Growth 31Conversion 100Competition 20Returns 100Price range 78Avg price 95Brand share 11Review moat 92Quality gap 58

**Conversion**

**Incredible****26.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$24.79**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****151.94**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$4.12–$112.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$121K**

$121K/yr · 18K searches

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500")