---
title: "Planner — $83K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/office-products/planner"
last_updated: "2026-08-02T03:35:52.094Z"
locale: en
meta:
description: "Niche score 46/100 · $83K/yr market · 159K searches/yr · $45.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $83K/yr market · 159K searches/yr · $45.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Planner — $83K/yr Amazon AE Niche (2026) - Flapen"
---
# **planner**
**Skip it**
Soft demand (-46.6% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 2Conversion 14Competition 84Returns 74Price range 58Avg price 95Brand share 88Review moat 42Quality gap 23
**Avg price**
**Incredible****$45.98**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.95–$152.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,323.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$83K**
$83K/yr · 159K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-46.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=ae&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Arab Emirates niche tracking, planner is a $83K/yr Amazon United Arab Emirates market (159K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **planner market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$115K–$138K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **66%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **6 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**47%**
Top 20: 86%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**47%**
- DoubleCare14% - Loiisgy13% - Yoawllty7% - SKY-TOUCH7% - Fringe6% - Amazon Basics6%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -46.6% search growth over the last 90 days.
5K4KHoliday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/ae/office-products/planner/trend)
## **Top planner search terms**
- **planner**36K/yr-11.9%1.1% conv. - **weekly planner**18K/yr-10.5%2.1% conv. - **daily planner**14K/yr-15.9%1.5% conv. - **planner notebook**6K/yr-9.3%1.1% conv. - **agenda**5K/yr-6.9%1.1% conv. - **planners**8K/yr-48.4%0.1% conv. - **2026 planner**41K/yr-86.9%1.7% conv. - **planner 2026**24K/yr-86.7%1.1% conv. - **daily planner 2026**8K/yr-85.2%2.9% conv. [**All search terms **](https://flapen.com/research/ae/office-products/planner/search-terms)
## **Top planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Loiisgy Undated Weekly Planner Weekly Goals A5 Notebook Habit Tracker Journal To Do List Planner with Spiral Binding Tracker and Goal Planner 8.3 x 5.8 Blue**Loiisgy**$14.81**4.5★197 rev](https://www.amazon.ae/dp/B0BTJ9YQHH) [2**SKY-TOUCH A5 Weekly Planner : To Do List Notebook with 52 Undated Sheets Daily Planner with Goal Habit Tracker Organizer for Office Home School Work Study Life Pink**SKY-TOUCH**$12.25**4.3★130 rev](https://www.amazon.ae/dp/B0CTMKHRTJ) [3**Fringe Studio Non-Dated Daily Planner 160 pages 6 x 7.25 Inches Twin-Ring Spiral Binding Standard Black (877003)**Fringe**$31.88**4.4★1,161 rev](https://www.amazon.ae/dp/B08BDZTKBD) [4**Amazon Basics Daily Planner and Journal(6 months) Hard Cover 14.8 x 21 cm Black**Amazon Basics**$22.13**4.2★7,346 rev](https://www.amazon.ae/dp/B078GVYRZG) [5**Loiisgy Undated Weekly Planner Weekly Goals A5 Notebook Habit Tracker Journal To Do List Planner with Spiral Binding Tracker and Goal Planner 8.3 x 5.8 Pink**Loiisgy**$14.93**4.5★197 rev](https://www.amazon.ae/dp/B0BTJB98SH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Purple)**DoubleCare**$48.16**1,254 rev8mo ago](https://www.amazon.ae/dp/B0G1CC34JB) [**2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)**DoubleCare**$52.23**6 rev9mo ago](https://www.amazon.ae/dp/B0FW42B66Y) [**YelaJoy 2026 Planner Weekly and Monthly Calendar Planner Book January 2026 - December 2026 Hardcover Spiral Planner with Monthly Tabs Notes Pages Perfect for Women & Men A5 (6.4 x 8.5)**YelaJoy**$45.63**0 rev9mo ago](https://www.amazon.ae/dp/B0FVXNFFPN) [**2026-2028 A5 Monthly Planner/Calendar January 2026 to December 2028 Includes 4 Stickers Metal Corners Twin-Wire Binding for School Office and Home Use - 16 cm x 21 cm**Spardar**$37.52**94 rev10mo ago](https://www.amazon.ae/dp/B0FPCJZ67Z) [**Azonee A5 Weekly Planner Notepad Undated Spiral To-Do List 52 Sheets Goal Planner 6.5x9.5in Habit Tracker for Work Office School Colorful + Daily Planner Tear-Off To-Do List for Tasks**Azonee**$30.00**1 rev1y ago](https://www.amazon.ae/dp/B0FC2HRYV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Pink)**DoubleCare**$51.01**4.6★**▲ 473%**](https://www.amazon.ae/dp/B0DYNKF8BV) [**2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Purple)**DoubleCare**$48.16**4.6★**▲ 353%**](https://www.amazon.ae/dp/B0G1CC34JB) [**2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)**DoubleCare**$52.23**4.6★**▲ 300%**](https://www.amazon.ae/dp/B0FW42B66Y) [**Azonee A5 Weekly Planner Notepad Undated Spiral To-Do List 52 Sheets Goal Planner 6.5x9.5in Habit Tracker for Work Office School Colorful + Daily Planner Tear-Off To-Do List for Tasks**Azonee**$30.00**5.0★**▲ 268%**](https://www.amazon.ae/dp/B0FC2HRYV9) [**Yoawllty 2026-2027 Leather Planner Weekly and Monthly 18 Months Calendar book 2026 Appointment Book Daily Agenda Yearly Teachers Planner (brown)**Yoawllty**$40.85**4.4★**▲ 263%**](https://www.amazon.ae/dp/B0CHRTCKZ1)
**~~View all trending →~~**
## **What buyers say about planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**سهولة الاستخدام**30%
*“Easy to use”*
**الجودة الشاملة**17%
*“Very nice product”*
**تنظيم/تصنيف المستندات**17%
*“Good planner with plenty of space to everything”*
**المنتج المعلن عنه مقابل المنتج الفعلي**10%
*“As described”*
**جودة الورق**7%
*“It has paper you can write on”*
**التصميم الشامل**3%
*“thoughtfully designed”*
**جودة المواد**3%
*“Good material and quality”*
**متانة**3%
*“Durable and good”*
**الحجم الكلي**3%
*“Good size and useful”*
### **What buyers complain about **
**الحجم الكلي**50%
*“I wanted bigger size”*
**القيمة مقابل المال**25%
*“expensive for the price”*
### **Top return reasons **
**الحجم الكلي**52%
**الجودة الشاملة**8%
**خبرة الكتابة**4%
**الوظيفة - بشكل عام**4%
**التصميم الشامل**4%
**لون**3%
**القيمة مقابل المال**3%
**الوزن ثقيل**3%
**سماكة**2%
**قوة**2%
## **Common questions**
- **Is planner profitable to sell on Amazon United Arab Emirates?**
- The niche generates $83K/yr across 67 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -46.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the planner niche?**
- 40 brands and 61 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in planner?**
- Top complaints mined from reviews: الحجم الكلي, القيمة مقابل المال. The return rate is 2.1%.
- **What does it cost to enter the planner niche?**
- Listings span $6.95–$152.45; the average listing price is $45.98 (sweet spot $15–$100). The average incumbent carries 2,323 reviews — the moat a new listing must climb.
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